ericsson mobility world greece athens 4 april 2001
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Ericsson Mobility World Greece, Athens, 4 April 2001

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Ericsson Mobility World Greece, Athens, 4 April 2001. Mobile Internet Gaming Stefan Pettersson Director Development Picofun. Topics. About Picofun Cooperation with Ericsson and MAI Business Opportunities in Mobile Gaming Mobile Internet Game Development. About Picofun.

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ericsson mobility world greece athens 4 april 2001
Ericsson Mobility World Greece, Athens, 4 April 2001
  • Mobile Internet Gaming
  • Stefan Pettersson
  • Director Development
  • Picofun
topics
Topics
  • About Picofun
  • Cooperation with Ericsson and MAI
  • Business Opportunities in Mobile Gaming
  • Mobile Internet Game Development
about picofun
About Picofun
  • Picofun is the leading provider of mobile games in Europe with special focus on community games
  • We develop our own games, publish and distribute 3rd party games from Europe, USA and Asia
  • Our projects are based on technologies such as SMS, WAP, Bluetooth, PocketPC, Java, MP4 and location services
  • Working with companies such as Ericsson, Motorola, France Telecom, Telefonica, Omnitel, KPN, Deutsche Telekom, One2One and more...
cooperation with ericsson and mai
Cooperation with Ericsson and MAI
  • Technical experts
  • Access to new technologies
  • Trial handsets
  • Emulations/Simulations
  • Product verification and tests
  • Business opportunities
  • Contacts and relations
business opportunities in mobile gaming operator point of view
Business Opportunities in Mobile Gaming: Operator Point of View
  • Build user loyalty
  • Drive traffic
  • Teach users new technologies
  • Competitive difference
  • Use of well known brands
  • Operators work with publishers
business opportunities in mobile gaming developer point of view
Business Opportunities in Mobile Gaming: Developer Point of View
  • Develop and distribute through operator
    • Integration per operator (statistics, billing, etc)
  • Develop and distribute independently
    • Advertisment based
    • End user charge
  • Develop and distribute through publisher
    • Developer focus on game development, publisher on operator integration and business relations.
    • Split revenue
    • Licenses
    • Royalties
lifestylers statistics
Lifestylers Statistics
  • Average use 5.5 times/week
  • Average length 9,6 minutes
  • An average wap session lasts 2,9 minutes
  • >3 hours playing per user and month
  • Simple promotion campaigns increased usage by 800%
mobile internet game development
Mobile Internet Game Development
  • Use the strengths of mobile Internet
    • Mobility - Play everywhere
    • Access - Play anytime
    • Users - Play against anybody
  • Design with the environment in mind
    • Different target audience
    • Consumer expectations
    • Design for the payment model
  • It’s gameplay that counts!
get the most out of mobile internet game development
Get the most out of mobile internet game development
  • Think differently
  • Push the limits
  • Use PC game development techniques
  • www.picofun.com (developers zone)
  • www.mobileapplicationsinitiative.com
  • www.ericsson.com/developerszone
  • www.mobileentertainmentforum.com
questions
Questions?
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