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Ericsson Mobility World Greece, Athens, 4 April 2001. Mobile Internet Gaming Stefan Pettersson Director Development Picofun. Topics. About Picofun Cooperation with Ericsson and MAI Business Opportunities in Mobile Gaming Mobile Internet Game Development. About Picofun.

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Ericsson Mobility World Greece, Athens, 4 April 2001

  • Mobile Internet Gaming

  • Stefan Pettersson

  • Director Development

  • Picofun


Topics l.jpg
Topics

  • About Picofun

  • Cooperation with Ericsson and MAI

  • Business Opportunities in Mobile Gaming

  • Mobile Internet Game Development


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About Picofun

  • Picofun is the leading provider of mobile games in Europe with special focus on community games

  • We develop our own games, publish and distribute 3rd party games from Europe, USA and Asia

  • Our projects are based on technologies such as SMS, WAP, Bluetooth, PocketPC, Java, MP4 and location services

  • Working with companies such as Ericsson, Motorola, France Telecom, Telefonica, Omnitel, KPN, Deutsche Telekom, One2One and more...


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Cooperation with Ericsson and MAI

  • Technical experts

  • Access to new technologies

  • Trial handsets

  • Emulations/Simulations

  • Product verification and tests

  • Business opportunities

  • Contacts and relations



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Business Opportunities in Mobile Gaming: Operator Point of View

  • Build user loyalty

  • Drive traffic

  • Teach users new technologies

  • Competitive difference

  • Use of well known brands

  • Operators work with publishers


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Business Opportunities in Mobile Gaming: Developer Point of View

  • Develop and distribute through operator

    • Integration per operator (statistics, billing, etc)

  • Develop and distribute independently

    • Advertisment based

    • End user charge

  • Develop and distribute through publisher

    • Developer focus on game development, publisher on operator integration and business relations.

    • Split revenue

    • Licenses

    • Royalties



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Lifestylers Statistics View

  • Average use 5.5 times/week

  • Average length 9,6 minutes

  • An average wap session lasts 2,9 minutes

  • >3 hours playing per user and month

  • Simple promotion campaigns increased usage by 800%


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Mobile Internet Game Development View

  • Use the strengths of mobile Internet

    • Mobility - Play everywhere

    • Access - Play anytime

    • Users - Play against anybody

  • Design with the environment in mind

    • Different target audience

    • Consumer expectations

    • Design for the payment model

  • It’s gameplay that counts!


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Get the most out of mobile internet game development View

  • Think differently

  • Push the limits

  • Use PC game development techniques

  • www.picofun.com (developers zone)

  • www.mobileapplicationsinitiative.com

  • www.ericsson.com/developerszone

  • www.mobileentertainmentforum.com



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Questions? View

  • Stefan Pettersson

  • [email protected]

  • www.picofun.com

  • wap.picofun.com


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