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TV Anytime Forum Phase 2 -- Metadata--. Shanghai, June 14, 2004 Masahito Kawamori NTT. Agenda. What is TV Anytime Phase2 ? Why TVA Phase 2? What is TVA Phase 2 defining? Some Issues of TVA Phase 2 Metadata Where are we? Some Liaisons TVA Phase 2 Workplan. TVA Phase 2.

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Tv anytime forum phase 2 metadata l.jpg

TV Anytime ForumPhase 2--Metadata--

Shanghai,

June 14, 2004

Masahito Kawamori

NTT


Agenda l.jpg
Agenda

  • What is TV Anytime Phase2 ?

  • Why TVA Phase 2?

  • What is TVA Phase 2 defining?

  • Some Issues of TVA Phase 2 Metadata

  • Where are we?

  • Some Liaisons

  • TVA Phase 2 Workplan


Tva phase 2 l.jpg
TVA Phase 2

  • PDR will evolve into a “digital hub” that allows consumers various forms of digital entertainment and information-rich experiences

  • need to accommodate many and various new services that the market demands:

    • network and standalone games,

    • information and educational packages,

    • entertaining enhanced television,

    • transactional services and utilities such as banking, shopping and smart appliances.


What is tv anytime phase2 l.jpg
What is TV Anytime Phase2 ?

  • In TVA Phase 2, the domain of service will go

  • Beyond a box,

  • Beyond a room,

  • Beyond a home

    i.e. TV at Anytime and Anywhere you want


Slide9 l.jpg

Provider

Provider

Networks

Provider

Digital Hub

Networks

storage


Why tva phase 2 l.jpg
Why TVA Phase 2?

  • We are experiencing “PDR beyond PDR”

  • We are experiencing “Broadcasting beyond AV”

We need open, secure, interoperable standard for market.


Pdr beyond pdr l.jpg
PDR beyond PDR

  • PDR’s (Personal Digital Recorder) PVR (Private Video Recorder), DVR (Digital Video Recorder), HDR (Hard Disk Recorder) and DVD-recorder are here to stay.

  • Forecasted 12 mil. Boxes by end 2005.

  • But more than just conventional Boxes!


Pdr gamebox l.jpg
PDR GameBox

  • TV Tuner (NTSC Japan)

  • 500GB HDD

  • 100 base T Ethernet Adapter

  • Records up to 325 Hours to the HDD from TV or DVD

  • Records up to 6 hours on 1 DVD-R/RW

  • Picture playback of JPEG, TIFF and GIF from HDD or Memory Card slot

  • DVD movie playback - region 2 NTSC

From SONY PSX brochure



In china 300 mil have mobile phones l.jpg
In China, 300 mil. have mobile phones.

  • by the end of 2004, about 300 million people in China, or 24.5 percent of the population, will have cell phones. Currently, around 295 million Chinese have phones. Approximately 2.7 million became cellular subscribers in the first four months of the year.

  • In Europe, about 60 percent to 70 percent of the population uses cell phones, while in the United States the penetration rate is close to 50 percent. South Korea and Singapore have penetration rates of about 60 percent and 70 percent, respectively. In Taiwan, cell phones exceed people, as many carry more than one phone for personal or business use.


Mobile digital tv l.jpg
Mobile Digital TV

  • Efforts are under way around the world to prepare for commercial roll-out of digital TV-capable mobile phones and car TVs

  • China, Europe, Japan, Korea, the US, and the nations around the world are trying to commercialize mobile phones and automotive terminals capable of displaying digital TV broadcasts.


Mobile phone with tv l.jpg
Mobile Phone with TV

  • Samsung Electronics introduced the TV Phone in Korea that accesses color TV in real time over VHF/UHF channels. It has a built-in TV tuner that receives TV broadcasts directly from the station.

  • “We (Samsung Electronics) now have a camera phone, camcorder phone and TV phone in our multimedia mobile phone lineup, and we will soon add a music-on-demand phone, as we aggressively go after the domestic market.”

    (Jun 09, 2003)


Mobile phone with tv 2 l.jpg
Mobile Phone with TV(2)

  • Vodafone released in December 2003 the first mobile phone in Japan capable of receiving terrestrial analog television broadcasts.

  • It has an earpiece with a built-in TV antenna, and its battery will permit about an hour of watching TV.

  • The Phone features 2 screens one 2.2 inches TFT (216×160 pixel, 26 ten thousand colors) and a 1.2 inch small screen


Japan s isdb t l.jpg
Japan’s ISDB-T

For Mobile terminals

on Layer A

  • Provides video, sound, and data services to mobile terminals in parallel with HDTV services to fixed terminals.

  • Mobile services expected to start in 2005

For HOME

on Layer B

Smaller screen TV

HDTV


Mobile phone for digital tv l.jpg
Mobile Phone for Digital TV

  • NEC developed the working prototype of mobile phone which is equipped with the receiver of terrestrial digital TV broadcasting. (July 2003)


Interactive mobile tv l.jpg
Interactive Mobile TV

  • NHK and KDDI have jointly developed a mobile-phone terminal that receives digital terrestrial TV broadcasts with interactive services. The two companies are the first in Japan to develop such a product in advance of digital TV broadcasting aimed at mobile terminals, which is due to commence in fiscal 2005.

  • (May, 2004)


Mobile pdr l.jpg
Mobile PDR

  • NTT DoCoMo's OnQ Concept Widescreen DVR Phone sits in a hard drive television recorder cradle, which performs standard PVR functions, then copies select shows to the phone for later viewing (May 2004)


Slide23 l.jpg


Hdd based car navigation system l.jpg
HDD-based Car Navigation System hard-disk drive in it. T

  • equipped with a removable 30GB hard disk

  • "central unit," consisting of the computer and high-capacity hard disk drive at the heart of the system, can be removed and inserted into a "Living Kit" box at home, and hooked up to a TV set and other equipment

  • the Living Kit device supports a broadband connection to the Internet.

Pioneer ‘s press release (May, 2004)


And tv beyond tv l.jpg
And TV beyond TV hard-disk drive in it. T


Music download for mobile l.jpg
Music Download for Mobile hard-disk drive in it. T

  • Tokyo FM and KDDI launched the FM Keitai, a 3G handset with an FM receiver that displays programming information as well as the lyrics of the currently playing song.

  • Listeners can click on a link when they hear a favorite song and download a song to their phone in the form of a "Chaku Uta (ring song)" music file (but limited to only 30 seconds).


Game content l.jpg
Game content hard-disk drive in it. T

  • Japan's mobile phone game users hit 8.97 million in 2003, while PC-based, multi-player network game users numbered 3.43 million.

  • In Japan and South Korea, estimated 34.44 million enjoy game in either way.

  • In China, industrial analysts predict there would be more than 1 million players by the end of 2004.


What is tva phase 2 defining l.jpg
What is TVA Phase 2 defining? hard-disk drive in it. T


Phase 2 key areas l.jpg
Phase hard-disk drive in it. T2key areas

  • 1.      New Content Types - Integration of other content types (games, enhanced TV, web pages, music files, graphics, data and many other applications) in addition to audio and video content.

  • 2.      Targeting – Automatically matching & delivering relevant content to profiled consumers

  • 3.      Redistribution – moving content around systems

  • Content sharing - Peer-to-peer distribution of un-protected and protected content over provider networks

  • Home networking - Multiple connected storage and display terminals within a defined private physical network

  • Removable media - Peer-to-peer distribution of un-protected and protected content on physical storage 

  • Time-Synchronized Presentation Information

  • Interactivity

  • Promotional information and advertisement


New content types l.jpg
New Content Types hard-disk drive in it. T

  • Integration of other content types

    • games,

    • enhanced TV,

    • web pages,

    • music files,

    • graphics,

    • data and other applications

    • package of content


Beyond the conventional av content l.jpg

Music hard-disk drive in it. T

Interactive Content

Webpages and Datacontent

Games

Beyond the conventional AV content


Package l.jpg
Package hard-disk drive in it. T

  • Package is a collection of content components that in some way are related and where in one or more combinations provide a consumer experience. It is a unit of content selection. It can be regarded as a generalized concept of program. A component in this context is any kind of digital material, such as applications, data, textual, video and audio files.


Targeting l.jpg
Targeting hard-disk drive in it. T

  • Automatically matching & delivering relevant content to profiled consumers

    • Targeting for Education

    • Targeting for Advertisement

    • Targeting for Prorgramming

    • Etc.


Targeted t learning l.jpg

PDR hard-disk drive in it. T

Filtering

Content+ Metadata (XML)

XML Schema

User Preference

User Profile

Targeted T-Learning

Broadcaster/CP

Educational data

User submits

Learning

information

PDR matches educational

metadata with user profile

Educational metadata is

and selects proper content

created and pushed to PDR


Redistribution l.jpg
Redistribution hard-disk drive in it. T

  • moving content around systems

    • Content sharing - Peer-to-peer distribution of un-protected and protected content over provider networks

    • Home networking - Multiple connected storage and display terminals within a defined private physical network

    • Removable media - Peer-to-peer distribution of un-protected and protected content on physical storage 


Content sharing l.jpg

broadcast hard-disk drive in it. T

broadband

interactive

my home

a friend’s home

mobile

Content Sharing

From Share it! Project


Remote programming l.jpg
Remote Programming hard-disk drive in it. T


Other important areas l.jpg
Other Important Areas hard-disk drive in it. T

  • Enhanced Promotion and Advertisement

  • (Personal) Identity Management

  • Security of Metadata


Enhanced promotion l.jpg
Enhanced Promotion hard-disk drive in it. T

  • Targeted ads and Promotion

  • E-flyer

  • Package (Showcase) Ad

  • Telescoping Ad

  • “Request for Information” Ad

  • Interactive Ad


E flyer l.jpg
E-flyer hard-disk drive in it. T

  • e-flyer information is attractor metadata concerning business practices such as price, discounts, advertisements, subscription, promotion, etc., intended to be visible to the user. It is an electronic equivalent of a standard “real-world” flyer.


E flyer 1 l.jpg

Click hard-disk drive in it. T

Major Leaguer Game Package starting as low as $20 !!

E-flyer (1)

Title of the e-flyer


Slide42 l.jpg

Purchase hard-disk drive in it. T

Purchase

MLB High Light 2003 Game !

・Japanese MLB Game Package: $20-

・All Star Game & World Series Pack: $15-

(Synopsis of this e-flyer)

*Offerexpires 11/30/03at 6pm ET

Click

(ExpirationDate of this e-flyer)


E flyer for mobile tv l.jpg

Purchase hard-disk drive in it. T

Official site

E-Flyer for Mobile TV

Title of the e-flyer

MLB Video. Now $20 !

(Synopsis of this e-flyer)

MLB High Lights 2003: $20


Some issues of tva phase 2 metadata l.jpg
Some Issues of TVA Phase 2 Metadata hard-disk drive in it. T

  • Content Package

  • E-flyer

  • Metadata for Game

  • Metadata for Education

  • Metadata for Enhanced Advertisement

  • Metadata for Personal Exchange (Sharing)

  • Remote and Removable Media

  • (many media, devices, networks)

  • Metadata for Targeting

  • Metadata Adaptation (Profiling)

  • Metadata and Data content


Where are we l.jpg
Where are we? hard-disk drive in it. T

  • Published Calls for Contributions

  • Drafted “Content Package” and “E-flyer” specs, to be considered for DVB/ETSI inclusion.

  • Currently working on

    • Remote Programming and Home networking

    • Sharing

    • Ad Metadata

    • Education Metadata

    • Personal Identity

    • Game Metadata

    • Data Content

    • Etc.


Sample schema of phase 2 metadata l.jpg
Sample Schema of Phase 2 metadata hard-disk drive in it. T


Interim schema of e flyer l.jpg
Interim Schema of e-flyer hard-disk drive in it. T


Some liaisons l.jpg
Some Liaisons hard-disk drive in it. T

  • Open Mobile Alliance (OMA)

  • Liberty Alliance

  • DiMA (Digital Media and Advertisement)


Tva phase 2 workplan l.jpg
TVA hard-disk drive in it. T Phase 2 Workplan

  • Continuation upon Phase 1

  • Still Calling for Contributions

  • Will draft specs by November 2004.

  • Try to finish by July 2005.

  • To be incorporated with Phase 1 as ETSI document.


Expected timeline l.jpg
Expected Timeline hard-disk drive in it. T

  • 2003: DVR-shock in US, EchoStar, DirectTV announce DVR distribution. Server-P (Implementation Group for TVA-like service) is set up in Japan. (TVA-Phase1)

  • 2004: Superbowl. AAAA guidelines for VOD (incl. DVR) ad. DTG (TVA-based) testing starts in UK.

  • 2005: DTG (BBC) service in(?) Nielsen starts new view metrics. (TVA-Phase2)

  • 2006:World Cup. Mobile-DTV starts in Japan. TVA-style TV starts in Japan

  • 2007: (Start of) end of Analog TV in US

  • 2008:Beijing Olympics (China). DVR is expected to reach 30 mil in US.


Thank you very much l.jpg
Thank you very much! hard-disk drive in it. T

  • 謝謝


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