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The Ches Penney Family Y Building a place for everyone. Info Session November 10, 2010. Buildings and Equipment are Tools Programs are Methods. Health Fitness Recreation and Membership Employment and Enterprise Services Child Care No one is turned away. Communication and Consultation.

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The Ches Penney Family YBuilding a place for everyone

Info Session

November 10, 2010


Buildings and equipment are tools programs are methods l.jpg
Buildings and Equipment are ToolsPrograms are Methods

  • Health Fitness Recreation and Membership

  • Employment and Enterprise Services

  • Child Care

  • No one is turned away


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Communication and Consultation

  • Printed materials, website, postcard mail-outs – constantly updated, FAQ sheet updated

  • Facebook - 204 fans and growing, LinkedIn - YMCA-YWCA of Northeast Avalon Group - 32 members, investigating Twitter

  • E-newsletter – over 1000 on mailing list

  • E-comment card and e-updates – on our website

  • Semi-annual info sessions - every-other season until new Y opens

  • New postcards – directing people to website, describing membership

  • New signs – for duty manager and etiquette statement

  • Advisory committees – meeting regularly

  • Staff and volunteer training – on-going


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New Y Updates – Opening 2011

  • On schedule and budget – tentative opening summer 2011, no major changes to finishes or program space required to date, managing change orders carefully

  • Campaign – about $243,000 to raise in Y Strong Families Campaign

  • Facility will be 50,000 sq ft, new spaces include:

    -child care with an infant care room

    -youth employment centre

    -aquatics centre

    -adult plus change rooms

    -family change room

    -corporate office

    -indoor walking/running track

    -direct access to trails in Pippy Park


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Concept Drawings

  • Building fits natural environment (architecture, trails, colors, etc)

  • Natural materials being used (birch, concrete, rubber, etc)

  • Self explanatory in layout

  • Multi-purpose space focus for programs

  • Opportunity for expansion in future


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Fall 2010

member campaign

membership categories

membership fees

equipment consultation

child care waiting list

Winter 2011

pre-sales

incentives for current members

employment programs

job fair

member campaign

Spring 2011

open house

tours

donor receptions

close 34 New Cove Road

open 35 Ridge Road next day

Milestones


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Fall 2010

  • member campaign

  • membership categories

  • membership fees

  • equipment consultation

  • child care waiting list


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Member Campaign- Y Strong Families

  • Asking members during the public phase in the new year leading up to the building opening

  • Direct mail, face to face asks (in some cases), special events, giving postcards, newspaper ads, radio ads with a call to action etc.

  • New section on our website devoted to donor recognition and enabling people to make gifts via the web so we'll use our social media tools to promote this


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General

Adult

Student

Youth

Child

Couple

1 adult family 1,2,3+

2 adult family 1,2,3+

Plus

Adult

Student

Couple

1 adult family 1,2,3+

2 adult family 1,2,3+

Membership Categories


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Membership Value Model

  • All inclusive access

  • Very few programs if any, have extra fees

  • Swim lessons included in family, youth and child membership

  • Wide variety of facilities (pool, whirlpool, track, etc)

  • Adult only change rooms (sauna, towel service, lounge & décor, etc)

  • Fees will be determined to provide equal or better value than current but it might be different


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Feasibility Study

  • Feb 6-17, 2007

  • Gauged- Likelihood to become members in new Y facility, importance on programs and facilities, willingness to pay for different categories of membership at various price levels

  • 11,000 placed, 6500 live answer, 2635 agreed to participate


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General

Adult $45-$48

Student $32-$37

Child/Youth $27-$32

Couple $75-$80

Family discounts, increase age of children from 18 to 21yrs, child and youth swim lessons included.

Fees finalized Winter 2011

Plus

Adult $55-$58

Student $42-$47

Couple $85-$90

Family discounts, increase age of children from 18 to 21yrs, child and youth swim lessons included.

Monthly Membership Fees


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Building Fund Fee

  • Used to maintain YMCA facilities and equipment through capital improvements

  • Adult & Family Memberships (Plus & General) will be required to pay

  • Break on fee for transfer of membership to new Y

  • Fee finalized in Winter 2011


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Equipment

Conditioning Center

  • Cardiovascular

  • Selectorized

  • Free weights

  • Stretching/core activities

  • Socialization


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Cardio

Treadmills

Cross-trainers

Upright bikes

Recumbent bikes

Arc trainers

Group cycling bikes

Stairmasters

Rowing machines

Selectorized Strength

Pieces for all major muscle groups

Free Weights

Adjustable benches, smith machine, cable cross, pull-up/dip, abs, dumbbells and Olympic weights

Equipment


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Your Ideas for Equipment?

Conditioning Center and Fitness Studio


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Landmine

  • A ground-based rotational training device that works the entire body. Perform explosive 1- and 2-arm movements and other rotational exercises simply by inserting any Olympic-size bar (not included) into the 12" pivoting sleeve at the units base. A 4" sleeve holds standard 1" bars. Portable for use in or out of the weight room; includes handle for easy transport. Solid steel. Nonskid rubber bottom. Assembly required. Black. Base: 19-1/2" L x 16" W.

  • Combine with the Wide Handle or the Narrow Handle for work that targets the shoulders, core, and hips. Wide handle has ergonomic grips positioned approximately 26" apart. Narrow handle grips are positioned approximately 7" apart and covered in thick foam padding. Solid steel. Black. Connector pivots side to side and top to bottom.



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