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Sport And Bookmaking: A Question Of Ethics?. Nicolas BERAUD CEO of BetClick Brussels, 17th of February. Sport And Bookmaking: « A Question Of Ethics ? » . Brief introduction of BetClick

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Sport And Bookmaking: A Question Of Ethics?

Nicolas BERAUD

CEO of BetClick

Brussels, 17th of February


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Sport And Bookmaking: « A Question Of Ethics? »

Brief introduction of BetClick

  • BetClick is a pure online fixed odds bookmaker targeting mainly southern Europe - France, Portugal, Spain, Italy and Greece

  • It is part of the Mangas Gaming group owned by the Société des Bains de Mer et Stéphane Courbit, former CEO of Endemol, France


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Sport And Bookmaking: « A Question Of Ethics? »

  • Responsible gaming is part of the DNA of BetClick.

  • Bookmaking and Sport/Horse racing are closely linked

  • Specificity and advantages of online bookmaking


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Responsible gaming is in the DNA of BetClick, part of our values

  • Responsible gaming is key for online operators

    • Our measures :

      • Checks on ID and age through membership

      • Tools : deposit limits, account details, self-exclusion, links to player protection and responsible gaming sites

      • Customers communications

      • Dedicated trained staff

  • A regulated open market stimulates a more responsible gaming environment.

    • FDJ and PMU case in France.

  • We work closely with the authorities and sports bodies to address these issues either through the ESSA and directly with relevant bodies


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    Bookmaking and Sports/Horse sectors are close

    • Integrity of sports is not only about betting issues.

    • On fraud issues we need to continue to work together. (ESSA)

    • Returns to sport : Betting represents significant and increasing additional revenues for the sports sector through:

      • Audiovisual rights (live streaming ...)

      • Sponsorship

      • PR


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    Risks and advantages of online bookmaking

    • Betting has existed for centuries. As in any industry there are threats and risks that need to be addressed.

    • Online fixed odds bookmaking helps to reduce the risk of fraud or corruption

      • you know your customers.

      • you can quickly detect any suspicious activities.

      • You can suspend your offer and alert the authorities immediately.

    • Live betting is as secure as normal betting

      • Less attractive odds and low stakes limit make fraud unattractive

      • Live betting is monitored in real time which reinforces the detection of potential irregularities.


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    Sport And Bookmaking: A Question Of Ethics?”

    Thank you

    for your attention !


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