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Rethinking Monographic Acquisition: Developing a Demand-Driven Purchase Model for Academic Books . Michael Levine-Clark, University of Denver [email protected] Steve Bosch, University of Arizona [email protected] Kim Anderson, Blackwell k [email protected]

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rethinking monographic acquisition developing a demand driven purchase model for academic books

Rethinking Monographic Acquisition: Developing a Demand-Driven Purchase Model for Academic Books

Michael Levine-Clark, University of Denver

[email protected]

Steve Bosch, University of Arizona

[email protected]

Kim Anderson, Blackwell

[email protected]

Matt Nauman, Blackwell

[email protected]

university of denver data
University of Denver Data
  • 1999-May 2008
    • 208,248 titles (21,921 a year)
    • 47.77% unused (99,480)
  • FY 2008
    • Approx $1 million spent on monographs
      • 47.77% = $477,700
university of denver data 2
University of Denver Data (2)
  • Books Published 2005-2009: 89,496 Titles
    • 0 Circulations: 47,257 (52.80%)
    • 1 Circulation: 21,810 (24.37%)
    • 2 Circulations: 9,809 (10.96%)
    • 3 Circulations: 4,816 (5.38%)
    • 4 Circulations: 2,484 (2.78%)
    • 5+ Circulations: 3,320 (3.71%)
the universe of titles
The Universe of Titles
  • 170,663 books published in the U.S. in 2008*
  • 53,869 books treated on approval by Blackwell in FY 2008 (North America)
  • 23,097 forms generated in FY 2008
    • 4,687 titles ordered from forms

*Library and Book Trade Almanac 2009, p. 506 (preliminary data).

everything is different
Everything is Different
  • Users expect everything
  • Born-digital books won’t go out of print
  • We’re more accountable to our administrations
    • Budget
    • Shelf space
rethinking monographic acquisition developing a demand driven purchase model
Rethinking Monographic Acquisition: Developing a Demand-Driven Purchase Model

Two basic reasons for changing models:

  • ROI – return on investment
  • In a digital world dominated by network level discovery and access- it is not about the local collection anymore, follow the users.
rethinking monographic acquisition developing a demand driven purchase model9
Rethinking Monographic Acquisition: Developing a Demand-Driven Purchase Model

ROI – in since 2000:

Total # of books purchased 448,840

Total exp for books $ 24,531,340

Total # 0 circ books 237,885

Total exp for 0 circ books $ 13,001,610

Shelving costs $ 2,440,582

Processing costs $ 3,394,622

Total cost of 0 circ books $ 18,836,814

rethinking monographic acquisition developing a demand driven purchase model10
Rethinking Monographic Acquisition: Developing a Demand-Driven Purchase Model

Network level discovery and access:

This is where our users are going and we need to have business models that support that type of user experience - not building local collections.

Users must have the broadest possible access w/o dead ends – one way or another they need to be able to quickly obtain the discovered information.

the university of denver plan
The University of Denver Plan
  • Pilot, January 2010
  • P/E-Books
  • Humanities forms
    • No fiction, reprints, or textbooks
    • Discovery through the catalog
  • POD (eventually)
  • Automatic approval books will continue to come automatically
the user experience
The User Experience
  • Discovery (catalog)
    • Print and/or e-book(s)
  • Request (catalog)
    • Fast, seamless
  • Ordering
    • Alternative Sources
    • Rush (or not?)
rethinking monographic acquisition developing a demand driven purchase model26
Rethinking Monographic Acquisition: Developing a Demand-Driven Purchase Model

What about?

  • Collections of record
  • Current structures and processes in collection management and acquisitions
  • Traditional user expectations
impact on researchers
Impact on Researchers
  • Can they
    • Browse the collection?
    • Get books as needed?
    • Get older books?
impact on libraries
Impact on Libraries
  • What about ILL?
  • Better metadata = more sales?

(poor metadata = no sales?)

demand driven purchasing implications for scholarly publishing
Demand Driven PurchasingImplications for scholarly publishing
  • Potential Problems
  • Reduced frontlist sales
  • Less predictability
  • Longer timeline for selling new title print runs
  • Reduced number of copies sold per title
  • All of the above will increase the cost per title
  • So – maybe some titles will not be published
demand driven purchasing implications for scholarly publishing30
Demand driven purchasingimplications for scholarly publishing
  • There are also potential benefits
  • Increased ebook sales
    • This requires simultaneous print & ebooks
    • And improved discoverability & delivery
  • Potential for POD
  • There is also potential to replace a “broken” distribution model with one that works better for all parties
demand driven purchasing implications for book vendors
Demand driven purchasingimplications for book vendors
  • An infrastructure for Demand Driven Purchasing must be developed
  • The problems faced by publishers will also apply to book vendors
  • Vendors will have to replace lost revenue
  • But…
  • Vendors may be able to develop a better business model
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