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Rethinking Monographic Acquisition: Developing a Demand-Driven Purchase Model for Academic Books . Michael Levine-Clark, University of Denver [email protected] Steve Bosch, University of Arizona [email protected] Kim Anderson, Blackwell k [email protected]

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Rethinking monographic acquisition developing a demand driven purchase model for academic books l.jpg

Rethinking Monographic Acquisition: Developing a Demand-Driven Purchase Model for Academic Books

Michael Levine-Clark, University of Denver

[email protected]

Steve Bosch, University of Arizona

[email protected]

Kim Anderson, Blackwell

[email protected]

Matt Nauman, Blackwell

[email protected]


Why demand driven acquisition makes sense l.jpg

Why Demand-Driven Acquisition Makes Sense Demand-Driven Purchase Model for Academic Books


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University of Denver Data Demand-Driven Purchase Model for Academic Books

  • 1999-May 2008

    • 208,248 titles (21,921 a year)

    • 47.77% unused (99,480)

  • FY 2008

    • Approx $1 million spent on monographs

      • 47.77% = $477,700


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University of Denver Data (2) Demand-Driven Purchase Model for Academic Books

  • Books Published 2005-2009: 89,496 Titles

    • 0 Circulations: 47,257 (52.80%)

    • 1 Circulation: 21,810 (24.37%)

    • 2 Circulations: 9,809 (10.96%)

    • 3 Circulations: 4,816 (5.38%)

    • 4 Circulations: 2,484 (2.78%)

    • 5+ Circulations: 3,320 (3.71%)


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The Universe of Titles Demand-Driven Purchase Model for Academic Books

  • 170,663 books published in the U.S. in 2008*

  • 53,869 books treated on approval by Blackwell in FY 2008 (North America)

  • 23,097 forms generated in FY 2008

    • 4,687 titles ordered from forms

      *Library and Book Trade Almanac 2009, p. 506 (preliminary data).


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Everything is Different Demand-Driven Purchase Model for Academic Books

  • Users expect everything

  • Born-digital books won’t go out of print

  • We’re more accountable to our administrations

    • Budget

    • Shelf space


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Rethinking Monographic Acquisition: Developing a Demand-Driven Purchase Model

Two basic reasons for changing models:

  • ROI – return on investment

  • In a digital world dominated by network level discovery and access- it is not about the local collection anymore, follow the users.


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Rethinking Monographic Acquisition: Developing a Demand-Driven Purchase Model

ROI – in since 2000:

Total # of books purchased 448,840

Total exp for books $ 24,531,340

Total # 0 circ books 237,885

Total exp for 0 circ books $ 13,001,610

Shelving costs $ 2,440,582

Processing costs $ 3,394,622

Total cost of 0 circ books $ 18,836,814


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Rethinking Monographic Acquisition: Developing a Demand-Driven Purchase Model

Network level discovery and access:

This is where our users are going and we need to have business models that support that type of user experience - not building local collections.

Users must have the broadest possible access w/o dead ends – one way or another they need to be able to quickly obtain the discovered information.





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The University of Denver Plan library? OR

  • Pilot, January 2010

  • P/E-Books

  • Humanities forms

    • No fiction, reprints, or textbooks

    • Discovery through the catalog

  • POD (eventually)

  • Automatic approval books will continue to come automatically


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The User Experience library? OR

  • Discovery (catalog)

    • Print and/or e-book(s)

  • Request (catalog)

    • Fast, seamless

  • Ordering

    • Alternative Sources

    • Rush (or not?)


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Implications library? OR


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Rethinking Monographic Acquisition: Developing a Demand-Driven Purchase Model

What about?

  • Collections of record

  • Current structures and processes in collection management and acquisitions

  • Traditional user expectations


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Impact on Researchers Demand-Driven Purchase Model

  • Can they

    • Browse the collection?

    • Get books as needed?

    • Get older books?


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Impact on Libraries Demand-Driven Purchase Model

  • What about ILL?

  • Better metadata = more sales?

    (poor metadata = no sales?)


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Demand Driven Purchasing Demand-Driven Purchase ModelImplications for scholarly publishing

  • Potential Problems

  • Reduced frontlist sales

  • Less predictability

  • Longer timeline for selling new title print runs

  • Reduced number of copies sold per title

  • All of the above will increase the cost per title

  • So – maybe some titles will not be published


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Demand driven purchasing Demand-Driven Purchase Modelimplications for scholarly publishing

  • There are also potential benefits

  • Increased ebook sales

    • This requires simultaneous print & ebooks

    • And improved discoverability & delivery

  • Potential for POD

  • There is also potential to replace a “broken” distribution model with one that works better for all parties


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Demand driven purchasing Demand-Driven Purchase Modelimplications for book vendors

  • An infrastructure for Demand Driven Purchasing must be developed

  • The problems faced by publishers will also apply to book vendors

  • Vendors will have to replace lost revenue

  • But…

  • Vendors may be able to develop a better business model


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