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ENERGY STAR Commercial Products U.S. Opportunities and Status. Canadian ENERGY STAR Participants Meeting May 4, 2006 Kate Lewis, U.S. EPA. Commercial Foodservice (CFS) Product Sales & ES. * From NAFEM Size and Shape of the Industry (2003). Sales and unit shipments are in thousands

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Energy star commercial products u s opportunities and status l.jpg

ENERGY STARCommercial ProductsU.S. Opportunities and Status

Canadian ENERGY STAR Participants Meeting

May 4, 2006

Kate Lewis, U.S. EPA


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Commercial Foodservice (CFS) Product Sales & ES

* From NAFEM Size and Shape of the Industry (2003). Sales and

unit shipments are in thousands

** ENERGY STAR Units Shipment Data Report, October 2005


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Targeted Programs: CFS

  • CFS Goal: Demonstrate viability of CFS platform

    • Facilitate communication between industry/Energy Efficiency Program Sponsors (EEPS)

    • Integrate ENERGY STAR messaging into EEPS programs

    • Develop and demonstrate CFS “whole-kitchen” concept


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CFS Objective

  • Transform the market for energy efficient commercial kitchen products by helping EEPS develop effective programs that promote (1) a bundle of ENERGY STAR qualified commercial kitchen equipment and (2) water-saving and product operating practices/recommendations for restaurants


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CFS FY 06 Strategies

  • Establish ES’ credibility with and value for utilities

    • Help make their existing commercial food service equipment programs as successful as possible

  • Refine equipment package, usage recommendations, and logic/savings model with utilities

    • CEE commercial kitchens committee

  • Demonstrate program support and buy-in from equipment manufacturers

    • ES CFS partner outreach


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CFS FY 06 Strategies

  • Demonstrate market adoption through pilot implementation of the kitchen package with one restaurant chain (independent, small/regional, or national)

    • Will likely involve ES Buildings and ES Small Business

    • Document best practices and lessons learned and share those cross-industry

  • Continue to research other non-restaurant commercial kitchen opptys. for installation of specific qualified products or bundle/suite

    • Schools and hospitality sectors

    • Follow the utility rebate funds, direct install programs and sector-focused outreach


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CFS FY 06 Goals

  • Early FY 07 (fall 2006) 2-6 EEPS partners/utilities are actively promoting ENERGY STAR qualified CFS equipment to their customers

    • Via equipment-focused rebates/incentives

  • Later FY 07 (spring 2007) 1-3 EEPS partners/utilities are actively promoting an efficient commercial kitchen via ES’ approach (the advanced kitchen package) to their customers

    • Primarily restaurants, but also could include schools or large institutional accounts

    • Via new construction or commercial rebates/incentives.


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New Specification Prospects

  • Battery Charging Systems*

    • Complement to EPSs

    • Seeking CEC adoption

  • Commercial dishwashers

    • Research ongoing on water and energy

    • 1st draft target May ’06

  • Ice Makers*

    • Research on water/energy “tradeoff”

    • Final document Nov ’05

* Product addressed in EPAct 2005


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Revised Specifications – 2006

  • Imaging Equipment: values for products tested using TEC and OM approaches, includes power supply requirement, excludes grandfathering.

  • Milestones:

    • Test data due (November 1, 2005)

    • Distributed second draft specification (December 2005)

    • Released final specification (April 2006)

    • Effective date (March 2007)

  • Industry Concerns/Issues:

    • Integrated digital front-ends

    • Allowances for networked equipment

    • Duplex requirements

    • Functional adder

    • Remanufactured components

    • Recovery time


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Revised Specifications – 2006 Priorities

  • Vending retrofits


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EPS -- Where Are We?

  • Launched specification in January 2005

  • Have recruited 5 end use product manufacturers (EUPM’s)

  • Have approached 40 to 50 EUPMs overall

  • Developed graphic for use on packaging (Samsung will be first to use – 2 cell phones in Nov. 05)

  • Identified target products for manufacturer recruitment (portable electronics products)

  • Begun general media – raise awareness and recruit Partners

  • Recruited 18 EPS makers (including 6 of the top 7 makers), representing over 50% of the market, have become ENERGY STAR Partners and supply qualified EPSs. Therefore, active recruitment of EPS makers not a major focus.


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Initial Focus on High End Portable Devices


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EPS -- What We’ve Learned

  • Recruiting new partners can be slow (unfamiliarity with ES, legal issues, # of contacts)

  • Partner requirements add some obstacles

    • Label

      • Presence of English text (HP)

      • Label overload (brought by several partners)

      • Acceptability of graphic (Apple)

    • Efficiency levels

      • 230V requirements excluding many products

  • Some manufacturers may not be worth recruiting (Nokia example – already have efficient EPSs, won’t use graphic, legal concerns)

  • Need case studies and more partners for more effective PR outreach

  • EUPM Recruitment will drive success not EPS manufacturers


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Overall Strategy and Activities

  • Current and Near term:

    • Directly recruit EUPMs using first to market category tactics

    • Develop somewhat flexible solutions for use of graphic and alternatives

    • Develop case studies highlighting success, use of graphic, and benefits to partner

    • Media outreach

  • Mid term:

    • Work closely with participating EUPMs to build number of products and to label them

    • Begin creating customer preference for products with ENERGY STAR EPSs through PR

    • Design of recognition and publicity elements

    • Redesign Website to a recruitment tool

    • Recruit direct retailer of EPSs (e.g. Targus)

  • Long term (Expand Market):

    • Begin working with retailers

    • Integrate into FEMP specification


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