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The New TIA -U.S. Travel Association . Title Goes here. Mission. To Increase Travel to and within the United States. Vision . To be the leading force that grows and sustains travel and ensures the freedom to travel. Through our efforts, travel is understood

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The new tia u s travel association l.jpg

The New TIA

-U.S. Travel Association



Mission l.jpg
Mission

To Increase Travel

to and within the United States


Vision l.jpg
Vision

To be the leading force

that grows and sustains travel

and ensures the freedom to travel.

Through our efforts, travel is understood

as essential to the economy, security,

image and well-being of the U.S. and travelers.




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Advocate

Travel Promotion Act

Visa WaiverExpansion

Entry Reform

ESTA

Air Travel Reform

Change The Debate Campaign


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Opportunity 2009

  • Firmly Establish “Travel” and our Industry as Obama’s Economic, Diplomatic Allies.

  • Embrace individuals, business leaders and policymakers.

  • Maximize the extraordinary U.S. Travel Association Members relations.


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Why Travel Matters

Travelers’

Behaviors

Micro – Segment Specific

Travelers’ Attitudes

Forecasting - Concerns

Why Travel Matters

Individual – Business - Policymaker

What Travel Is

Who – When – Where – How


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Why Travel Matters Audiences

Policymakers – Opinion Leaders

Business

Individuals


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Increase International Inbound Travel

What we have accomplished:

  • Expanded the Visa Waiver Program

  • Streamlined the airport entry experience

  • Prompted the launch of new customer service training for Customs officers

  • Better communication between U.S. travel policies and encourage foreign travelers


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Increase International Inbound Travel

What we will pursue:

  • Secure Passage of the Travel Promotion Act (TPA)

  • Insert into Stimulus/Omnibus Legislation

  • Protect Expansion of the Visa Waiver Expansion

  • Oversee the development of the Model Ports Program at the Top 20 International Airports

  • Improve the Collection of International Traveler Data

  • Support Allied Industry Groups

  • Support Electronic System for Travel Authorization


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Become a Greater Political Force

Enhance

Power of

Travel

Web Site

Create

CEO

Roundtable

Develop

In-District

Opportunities

Launch

Political

Action

Committee


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Implement Policies to Increase International Inbound Travel

2009Goal

2008

Travel Promotion

Signed into Law

Protect Further

VWP Expansion;

Target Argentina, Brazil

Support DHS ESTA

Implementation;

Highlight Concerns,

Solutions


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Promote

Travel Makes $ense Campaign



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Promote: Signing Ceremonies

China-U.S. Strategic Agreement

State Province Agreements


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2009 International Promotion Events

Mitt – March 18-21, Moscow, Russia

TUR – March 19-22, Gothenburg, Sweden

ITB – March 11-15, Berlin, Germany

WTM – November 9-12, London, England

JATA – September 18-20, Discover America Week - September Tokyo, Japan

FITUR – January 28 – February 1, Madrid, Spain

BIT – February 19-22, Milan, Italy

CITM – November, Kuming, China

ATM - May 5-8,

Dubai, UAE

OTM – February 7-9, Mumbai, India February 12-14 New Delhi, India

India Exploratory Mission – October Mumbai and New Delhi

Discover America Week – October, Rio de Janeiro, Brazil

ITB Asia – October 21-23, Singapore


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Expanding Promotion Activities

DiscoverAmerica.com: Develop corporate partnerships with lead outbound carriers in all markets

India: Expand trade mission

China: Enhance director summits Develop city-to-city partnerships

Expand state-province partnerships

South Korea: Partnership with Korean Airlines

Japan: Partner with Japanese government to increase travel to U.S. by 1 million


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Title Goes here

THE OFFICIAL TRAVEL AND TOURISM WEBSITE OF THE UNITED STATES


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Promote: Pow Wow Bigger and Better

Great Value -- Cost Effective -- Targeted Audience

  • More buyers

  • More media

  • Focus on buyers in emerging markets

  • Greater networking opportunities

  • New educational seminar



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Title Goes here

Promoting Domestic Travel



ad