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Second International Seville Seminar on Future-Oriented Technology Analysis (FTA): Impacts on policy and decision making 28th- 29th September 2006

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Second International Seville Seminar on Future-Oriented Technology Analysis (FTA): Impacts on policy and decision making 28th- 29th September 2006. Foresight in a Non-profit Organisation : A Case of the Technology Promotion Association (Thailand-Japan). Chatri Sripaipan.

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Second International Seville Seminar on Future-Oriented Technology Analysis (FTA): Impacts on policy and decision making28th- 29th September 2006

Foresight in a Non-profit Organisation:

A Case of the Technology Promotion Association (Thailand-Japan)

Chatri Sripaipan

National Science and Technology Development Agency

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Foresight in a Non-profit Organisation

Why this Case Study

  • Theme of Seminar is “Impact of FTA on policy and decision making”
  • This case study demonstrates
    • the impact of scenario planning on TPA’s new “vision” and
    • decision on two long pending issues
    • changes in 3 years after the exercise
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Foresight in a Non-profit Organisation

Technology Promotion Association (Thailand-Japan)

  • Established in 1973 by a group of alumni from Japan
  • Trained over 350,000 persons in industrial technology
  • Over 100,000 persons in languages
  • Over 1,000 persons in enterprise diagnosis
  • Published over 830 titles and sold
  • over 4.5 million copies
  • Services over 2,000 companies
  • a year
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Foresight in a Non-profit Organisation

Methodologies

Two policy

issues resolved

Scenario

SWOT

BSC

TPA Corp.

Value of NPO

New vision

7 initiatives

New Synergy

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Foresight in a Non-profit Organisation

Three Scenarios

  • TPA Corp.
    • Concentrate on profit making activities, RBM, CEO, less synergy
  • Value of Non-Profit Organization (NPO)
    • From association to foundation, new dimension for learning, synergy and teamwork, Prime Minister’s Price in International Cooperation for NPO
  • New Synergy
    • Competition from universities, synergy spear-headed by consultancy, practical solution provider, expansion of service to provinces, closer relationship with China
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Foresight in a Non-profit Organisation

Two Policy Issues

  • Can TPA survive if Japan cuts off its financial support?
  • Should TPA become a private company since some of its operations are making profit?
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Foresight in a Non-profit Organisation

Old and New Visions

Old

TPA is the leader in technology transfer to support the development of Thai industrial base

New

TPA to be a leader in creating, storing, and disseminating technology in order to increase the competitiveness of Thai industry

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Foresight in a Non-profit Organisation

The Balanced Scorecard

Core Competency

Connecting knowledge from Japan and managing networks of experts

Strategic Positioning

TPA is in the business of providing industrial knowledge and solution

Strategic Theme

Product excellence and proactive networking

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Foresight in a Non-profit Organisation

Changes in Three Years

  • [email protected]: TPA library management software in 100 companies
  • E-commerce: book selling and training management
  • HRM Package with e-learning: implemented
  • Marketing programme: expand customer base, survey corporate image
  • http://km.tpa.or.th: for internal knowledge sharing
  • BELIEF as corporate identity
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Foresight in a Non-profit Organisation

Surprises

  • Thailand-Japan Institute of Technology: with an investment of US$ 10 million. The Institute will take in the first batch of bachelor and master students in 2007
  • E-learning: did not take off
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Foresight in a Non-profit Organisation

Discussions

  • Why TPA has been successful in implementing the outcomes of foresight?
  • Its leaders recognised the time for change
  • Strong commitment in the foresight workshops
  • BSC pointed out needs to enhance partnerships, improve marketing, and utilise IT for productivity
  • TPA staff does not wait to get on with the reforms
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Foresight in a Non-profit Organisation

Thank you for your attention

http://www.apecforesight.org

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