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Marketing and Dissemination Activities. Linda Washington, M.S. U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES Centers for Disease Control and Prevention National Center for Health Statistics. Products and Services. Published reports. Dissemination Products. Published Reports

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Marketing and Dissemination Activities

Linda Washington, M.S.

U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

National Center for Health Statistics


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Products and Services

Published reports


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Dissemination Products

  • Published Reports

  • Electronic data products



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Channels to Reach Data Users

  • Public Inquiries Line

  • Website

  • Mailing lists

  • Exhibits

  • Conferences

  • Workshops

  • Questionnaires, survey methodology, data system source information, metadata


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Dissemination

  • Full-service data inquiry program

  • (301) 458-INFO

  • 1-866-441-NCHS


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The NCHS Internet Site

  • Users report high satisfaction with site overall

  • Site is useful, well organized, and it’s easy to find what

    you are looking for

  • Satisfied with listservs

    and pdfs

  • Dissatisfied with the

    search engine


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Visits Trend

Visits Trend

1,400,000

1,200,000

1,000,000

800,000

600,000

400,000

200,000

0

Feb

Apr

Jun

Aug

Oct

Dec

Jan

Mar

May

Jul

Sep

Nov

NCHS Web Trends Data2003

Total number of visits 14,000,000

Average visits per day 38,000


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NCHS Web Trends Data 2003

  • Total number of visits

  • Frequently visited sites

  • Downloadable files

  • Visits by country


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How Do You Plan to Use the Material on This Site?

June 2000 – February 2003

Prepare articles,

studies, or papers

Other*

Personal

interest

Make decisions

and/or set policy

Provide data

to others

Reference

Complete/complement

other information

* Others include teaching, marketing,

and obtaining vital records


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NCHS Exhibit Program

  • Premiere marketing and dissemination tool

  • 10-15 major public health and statistical conferences per year

  • Conferences chosen based on consultations with NCHS statistical programs


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