Navigating the Social Media Maze. IABC/Houston ESIG June 12, 2008. Today’s Panel. Pam McConathy Principal Foresight Communications Group Alan Deeter Account Director Spur Digital Christy Lee Account Manager Storyteller Communications. Program Outline. Introductions
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Navigating the Social Media Maze
June 12, 2008
Foresight Communications Group
The times, they are a changin’
We are living in a digital world!
Themes for Corp. Comm. Next Five Years
Themes for PR Next Five Years
Today, messages are born and disseminated without controls.
Social Media is about connection, not content.
Audiences are shaping brands.
Audiences are converging.
Communicators are just nowramping-upon social media.
We are all on the same team.
Studying social networking in-house (2 yrs):
Goal: Boost sharing of knowledge and expertise, and ultimately innovation
“It is not the strongest of the species
that survives, nor the most intelligent,
but the one most responsive to change.
— Charles Darwin
BusinessWeek.com (June 2, 2008 issue)
Blog and Be Heard
“Bayou City ESIGGER;” Post Your “Top Three”
Q & As