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Campaign 2010: Target Programming. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does it via network choices… Broadcast does it via program types or genres. Let’s look at some examples using indexes as the measurement.

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Presentation Transcript
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Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal.Cable does it via network choices…Broadcast does it via program types or genres.

slide3

Let’s look at some examples using indexes as the measurement.

  • Indexes at 100=Same Density of target audience as overall general audience delivery.
  • Indexes over 100=Higher Concentration of target audience.
targeting via news
Targeting via News:

Middle- Somewhat Somewhat

Cable Netsof-the-road Conservative Liberal

Bloomberg TV 93 117 82

CNBC 109 110 111

CNN 108 106 112

Fox News Channel 102 114 87

Headline News CNN 107 108 114

MSNBC 107 108 122

Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight

targeting via news5
Targeting via News:

Middle- Somewhat Somewhat

Cable Netsof-the-road Conservative Liberal

Bloomberg TV 93 117 82

CNBC 109 110 111

CNN 108 106 112

Fox News Channel 102 114 87

Headline News CNN 107 108 114

MSNBC 107 108 122

Broadcast TV

Early Eve News M-F 114 110 103

Early Eve News WKD 107 107 93

Early Morning News 104 103 81

Early Morn Talk/News/Info 111 112 113

Late Nite News/Info 101 102 84

News Specials 118 124 120

Sunday News/Interviews 100 116 113

Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight

targeting via sports
Targeting via Sports:

Middle- Somewhat Somewhat

Cable Netsof-the-road Conservative Liberal

ESPN 106 114 109

Fox Sports Net 114 116 106

Outdoor Channel 107 129 72

Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight

targeting via sports7
Targeting via Sports:

Middle- Somewhat Somewhat

Cable Netsof-the-road Conservative Liberal

ESPN 106 114 109

Fox Sports Net 114 116 106

Outdoor Channel 107 129 72

Broadcast TV

College Football 112 125 107

College Basketball 106 123 118

Pro Football 119 118 109

Golf 101 136 98

Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight

targeting general audience prime time
Targeting General Audience/Prime Time:

Middle- Somewhat Somewhat

Cable Netsof-the-road Conservative Liberal

TBS 107 105 111

TNT 108 104 105

USA Network 106 102 106

Lifetime 103 102 92

FX 109 107 104

Hallmark 102 115 85

Discovery Channel 105 106 102

Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight

targeting general audience prime time9
Targeting General Audience/Prime Time:

Middle- Somewhat Somewhat

Cable Netsof-the-road Conservative Liberal

TBS 107 105 111

TNT 108 104 105

USA Network 106 102 106

Lifetime 103 102 92

FX 109 107 104

Hallmark 102 115 85

Discovery Channel 105 106 102

Broadcast TV

ABC Prime 119 111 100

CBS Prime 119 114 101

Fox Prime 112 99 105

NBC Prime 119 105 114

Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight

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