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Campaign 2010: Target Programming. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does it via network choices… Broadcast does it via program types or genres. Let’s look at some examples using indexes as the measurement.

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Campaign 2010: Target Programming

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Campaign 2010 target programming l.jpg

Campaign 2010:Target Programming


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Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal.Cable does it via network choices…Broadcast does it via program types or genres.


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  • Let’s look at some examples using indexes as the measurement.

  • Indexes at 100=Same Density of target audience as overall general audience delivery.

  • Indexes over 100=Higher Concentration of target audience.


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Targeting via News:

Middle-SomewhatSomewhat

Cable Netsof-the-roadConservativeLiberal

Bloomberg TV9311782

CNBC109110111

CNN108106112

Fox News Channel10211487

Headline News CNN107108114

MSNBC107108122

Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight


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Targeting via News:

Middle-SomewhatSomewhat

Cable Netsof-the-roadConservativeLiberal

Bloomberg TV9311782

CNBC109110111

CNN108106112

Fox News Channel10211487

Headline News CNN107108114

MSNBC107108122

Broadcast TV

Early Eve News M-F114110103

Early Eve News WKD10710793

Early Morning News10410381

Early Morn Talk/News/Info111112113

Late Nite News/Info10110284

News Specials118124120

Sunday News/Interviews100116113

Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight


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Targeting via Sports:

Middle-SomewhatSomewhat

Cable Netsof-the-roadConservativeLiberal

ESPN106114109

Fox Sports Net114116106

Outdoor Channel 10712972

Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight


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Targeting via Sports:

Middle-SomewhatSomewhat

Cable Netsof-the-roadConservativeLiberal

ESPN106114109

Fox Sports Net114116106

Outdoor Channel 10712972

Broadcast TV

College Football112125107

College Basketball106123118

Pro Football119118109

Golf10113698

Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight


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Targeting General Audience/Prime Time:

Middle-SomewhatSomewhat

Cable Netsof-the-roadConservativeLiberal

TBS107105111

TNT108104105

USA Network106102106

Lifetime10310292

FX109107104

Hallmark10211585

Discovery Channel105106102

Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight


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Targeting General Audience/Prime Time:

Middle-SomewhatSomewhat

Cable Netsof-the-roadConservativeLiberal

TBS107105111

TNT108104105

USA Network106102106

Lifetime10310292

FX109107104

Hallmark10211585

Discovery Channel105106102

Broadcast TV

ABC Prime119111100

CBS Prime119114101

Fox Prime11299105

NBC Prime119105114

Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight


Want to know more we would be happy to help you contact jack poor at jack@tvb org l.jpg

Want to know more? We would be happy to help you. Contact Jack Poor at jack@tvb.org


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