A Quick Guide to Generating More Traffic Through Your Car Dealer Website Design

1. June 19, 2017 A Quick Guide to Generating More Traffic Through Your Car Dealer Website Design Prospects looking for their next purchase often rely on car dealership websites to get more information about their desired model. After all, online, prospects can browse for as long as they want until they are completely satisfied that they have all the information they need. P a g e 1 | 3

2. That said, your main purpose as an auto dealer is to ensure that your audience has a seamless and enjoyable experience on your website. You can do this by taking into account these design principles. Prioritize Quality Photos Car shoppers are essentially getting a virtual tour of your showroom by visiting your website. With this in mind, you should never underestimate the power of visuals in the user experience. Your website needs high-quality photos that load quickly, so the prospect can click to their heart’s content. Making them wait, on the other hand, will push them to check out other dealerships instead. Next, make sure that each picture is high-resolution and in the correct size. See to it that you’re also presenting your inventory in the best possible light—literally in this case. You might be surprised by how significantly your photos will improve by simply ensuring that your cars are well-lit when you take your shots. For a dramatic effect, consider taking pictures out of a moving vehicle. You’ll get some nice movement of the road and wheels, so car shoppers can gain an idea of what the car is like to drive. If you’re taking close-up shots and want crisp details of the wheels, badges, and interior components, it’s recommended to use a macro lens. Add Usable Contact Forms Once you’ve created a user-friendly and visually striking website, you should then focus on creating a means for customers to reach out should they want to learn more about your vehicles and services. Contact forms come in handy for this part, which is why you should make sure that it is easily accessible throughout the site. Your contact form design is even more important. Ideally, it should be easy to use and fill out. At the bare minimum, your form should include spaces where consumers can supply their name, contact P a g e 2 | 3

3. information, and questions they may have. Don’t make it needlessly difficult for them, and make sure that you reach out to them immediately as soon as you get their message. Use Testimonials Testimonials are a form of social proof. Not only do they provide more information about the overall driving experience, but they also help establish trust between the dealership and the prospect. When car shoppers see other people have great experiences with their brand new car, it naturally evokes an urge to experience the same. While written testimonials are great, consider using video testimonials to really tap into the emotions of a happy customer. Remember that how your car dealer website design is set up will drastically affect the number of visitors you bring in every month. Provide customers with a captivating visual experience, testimonials, and easy-to-use contact forms so that their first impression truly represents what your dealership is about. About DealerRank: Designing a car dealership website can be a complex process, unless you get help from DealerRank. We know what your target audience wants and can deliver a website design that’s responsive, mobile-friendly, and makes a good first impression every time. We can also make sure each page performs at an optimal level. Sources: How to Photograph Cars Like a Pro, CNET.com 10 Tips to Choose the Right Images for Your Website, WebsiteMagazine.com P a g e 3 | 3