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Digital 2017 Q2 Global Digital Statshot (April 2017)

Everything you need to know about mobile, internet, social media, and e-commerce use around the world in April 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2017 Q2 Global Digital Statshot (April 2017)

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  1. Q2 2017 GLOBAL DIGITAL STATSHOT THE LATEST ESSENTIAL INTERNET, SOCIAL MEDIA, AND MOBILE STATS FROM AROUND THE WORLD 1

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  3. GLOBAL OVERVIEW 3

  4. GLOBAL DIGITAL SNAPSHOT THE LATEST NUMBERS FOR INTERNET, SOCIAL MEDIA, AND MOBILE USAGE AROUND THE WORLD APR 2017 TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS POPULATION 7.497 3.811 2.907 4.960 2.698 BILLION BILLION BILLION BILLION BILLION URBANISATION: 54% PENETRATION: 51% PENETRATION: 39% PENETRATION: 66% PENETRATION: 36% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. 4

  5. QUARTERLY GROWTH CHANGE IN KEY STATISTICAL INDICATORS IN THE PAST 3 MONTHS APR 2017 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS +1% +4% +1% +6% SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 +38 MILLION +110 MILLION +43 MILLION +149 MILLION SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2017” REPORTS. 5

  6. GLOBAL INTERNET USE 6

  7. GLOBAL INTERNET USE AND PENETRATION INTERNET AND MOBILE INTERNET USER NUMBERS COMPARED TO POPULATION APR 2017 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF TOTAL INTERNET USERS 3.811 51% 3.537 93% BILLION BILLION SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; GOVERNMENT REGULATORY AUTHORITIES; TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONS OF ALL THE ABOVE. 7

  8. SHARE OF WEB TRAFFIC BY DEVICE BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS APR 2017 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES 43.4% 51.4% 4.9% 0.13% YEAR-ON-YEAR CHANGE: -19% YEAR-ON-YEAR CHANGE: +25% YEAR-ON-YEAR CHANGE: -6% YEAR-ON-YEAR CHANGE: +30% 8 SOURCES: STATCOUNTER, APRIL 2017.

  9. GLOBAL SOCIAL MEDIA USE 9

  10. SOCIAL MEDIA USE BASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY APR 2017 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 2.907 39% 2.698 36% BILLION BILLION 10 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA.

  11. ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMS BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS APR 2017 1,968 1,968 FACEBOOK WHATSAPP FB MESSENGER YOUTUBE* WECHAT 1,200 1,200 1,000 1,000 1,000 1,000 889 889 868 868 QQ 600 600 595 595 INSTAGRAM QZONE TUMBLR* TWITTER SINA WEIBO BAIDU TIEBA* 550 550 319 319 313 313 300 300 300 300 300 300 SKYPE SNAPCHAT** DATA UPDATED TO: 10 APRIL 2017 260 260 VIBER LINE 220 220 150 150 PINTEREST SOCIAL NETWORK 122 122 106 106 100 100 100 100 95 95 49 49 YY LINKEDIN BBM* TELEGRAM* VKONTAKTE KAKAOTALK MESSENGER / CHAT APP / VOIP SOURCES: WE ARE SOCIAL ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF APRIL 2017. *NOTE: PLATFORMS IDENTIFIED BY AN ASTERISK (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE. **NOTE: SNAPCHAT DOES NOT PUBLISH MONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY BUSINESS INSIDER IN JUNE 2016, BASED ON DAILY ACTIVE USERS. 11

  12. FACEBOOK USAGE ANALYSIS A BREAKDOWN OF FACEBOOK’S GLOBAL USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER APR 2017 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS ACCESSING VIA MOBILE DEVICES* FACEBOOK USERS USING FACEBOOK EACH DAY PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 1 1.968 89% 61% 44% 56% BILLION 12 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, APRIL 2017. *NOTE: ‘MOBILE DEVICES’ INCLUDES SMARTPHONES, FEATURE PHONES, AND TABLETS.

  13. FACEBOOK’S TOP COUNTRIES AND CITIES COUNTRIES AND CITIES WITH THE LARGEST ACTIVE FACEBOOK USER BASES APR 2017 COUNTRIES WITH THE LARGEST NUMBER OF ACTIVE FACEBOOK USERS CITIES WITH THE LARGEST NUMBER OF ACTIVE FACEBOOK USERS # TOP COUNTRIES USERS % TOTAL* # TOP CITIES USERS % TOTAL* 01 01 UNITED STATES 219,000,000 11% BANGKOK 30,000,000 1.5% 02 02 INDIA 213,000,000 11% DHAKA 22,000,000 1.1% 03 03 BRAZIL 123,000,000 6% JAKARTA 22,000,000 1.1% 04 04 INDONESIA 111,000,000 6% MEXICO CITY 17,000,000 0.9% 05 05 MEXICO 76,000,000 4% SÃO PAULO 13,000,000 0.7% 06 06 PHILIPPINES 63,000,000 3% NEW DELHI 13,000,000 0.7% 07 07 VIETNAM 50,000,000 3% LIMA 13,000,000 0.7% 08 08 TURKEY 48,000,000 2% ISTANBUL 12,000,000 0.6% 09 09 THAILAND 47,000,000 2% CAIRO 12,000,000 0.6% 10 10 UNITED KINGDOM 42,000,000 2% HO CHI MINH 11,000,000 0.6% 13 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, APRIL 2017. *NOTE: ”% TOTAL” REPRESENTS THE PERCENTAGE SHARE OF TOTAL GLOBAL FACEBOOK MONTHLY ACTIVE USERS.

  14. GLOBAL MOBILE USE 14

  15. MOBILE USERS & MOBILE CONNECTIONS COMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE APR 2017 TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS vs. TOTAL POPULATION) TOTAL NUMBER OF MOBILE CONNECTIONS SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL MOBILE CONNECTIONS 4.960 66% 8.066 55% BILLION BILLION 15 SOURCES: GSMA INTELLIGENCE, APRIL 2017; ERICSSON, FEBRUARY 2017.

  16. PERSPECTIVE: MOBILE USERS vs. CONNECTIONS COMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE APR 2017 GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) TOTAL NUMBER OF MOBILE CONNECTIONS TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) TOTAL NUMBER OF MOBILE CONNECTIONS 5.0 8.1 5.2 7.5 BILLION BILLION BILLION BILLION 16 SOURCES: GSMA INTELLIGENCE, Q2 2017; ERICSSON MOBILITY REPORT, FEBRUARY 2017.

  17. SHARE OF MOBILE WEB BY MOBILE OS BASED ON EACH OPERATING SYSTEM’S SHARE OF ALL GLOBAL MOBILE WEB REQUESTS APR 2017 PERCENTAGE OF MOBILE WEB REQUESTS FROM ANDROID WEBKIT DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM APPLE IOS DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM OTHER MOBILE OPERATING SYSTEMS 71.6% 19.5% 8.9% 17 SOURCES: STATCOUNTER, APRIL 2017.

  18. GLOBAL MOBILE DATA GROWTH TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN EXABYTES (BILLIONS OF GIGABYTES) APR 2017 8 7 6 AVERAGE SMARTPHONE WORLDWIDE: 2.1GB MONTHLY MOBILE DATA USED BY THE 5 4 3 2 1 Q1 2012 Q4 2013 Q1 2014 Q1 2015 Q1 2016 Q4 2011 Q2 2012 Q3 2012 Q4 2012 Q2 2013 Q3 2013 Q4 2013 Q2 2014 Q3 2014 Q4 2014 Q2 2015 Q3 2015 Q4 2015 Q2 2016 Q3 2016 Q4 2016 18 SOURCES: ERICSSON MOBILITY REPORT, FEBRUARY 2017, AND PROJECTIONS BASED ON DATA IN ERICSSON MOBILITY REPORTS, NOVEMBER 2016 & FEBRUARY 2017.

  19. MORE INFORMATION 20

  20. CLICK HERE FOR OUR COMPLETE COLLECTION OF FREE REPORTS: 1000s OF CHARTS WITH DATA AND TRENDS FOR MORE THAN 230 COUNTRIES AND TERRITORIES AROUND THE WORLD HTTP://DATAREPORTAL.COM ALL THE NUMBERS YOU NEED

  21. IMPORTANT NOTES We Are Social and Hootsuite compiled this compendium of digital, social, and mobile media statistics on an ad-hoc basis, but on occasion, it may be necessary to alter or update the information and data contained herein. To ensure you have the most up-to-date version of this report, please visit http://datareportal.com/. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world. However, reference to these territories and any associated elements (including names and flags) does not imply theexpression of any opinion whatsoever on the part of any of the featured brands, nor any of those organisations’employees, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report has been compiled for informational purposes only, and relies on data from a wide variety of sources, including public and private companies, market research firms, government agencies, NGOs, and private individuals. We strive to ensure that all data and charts contained in this report are as accurate and up-to-date as possible, but none of We Are Social, Hootsuite or the brands or organisationsfeatured or cited herein, nor any of their employees, contractors or subcontractors, (i) makes any representation or warranty, express or implied, as to the accuracy, completeness, correctness or non-infringement of this report, or (ii) to the fullest extent permitted by law, accepts any liability whatsoever for any direct, indirect, punitive, incidental, special, consequential or exemplary damages arising from any use of this report or the information contained herein. All opinions and estimates contained in this report are as of the date of this report, are subject to change without notice and are provided in good faith but without legal responsibility. This report should not be construed as business advice and the insights are not to be used as the basis for investment or business decisions of any kind without your own research and validation. This report contains references to organisationsthat are not affiliated with We Are Social or Hootsuite. This report does not endorse any product, segment, company or individual. Except for those portions of this report relating to Hootsuite, this report and any opinions contained herein have been prepared by We Are Social and have not been specifically approved or disapproved by Hootsuite.

  22. Hootsuite is the most widely used social media management platform, used by over 15 million people around the globe and trusted by more than 800 of the Fortune 1000. Hootsuite's battle-tested technology, extensive ecosystem, and social DNA help organizations to champion the power of human connections at scale. To learn more, visit http://www.hootsuite.com. 21

  23. We are a global agency. We deliver world-class creative ideas with forward-thinking brands. We believe in people, not platforms, and the power of social insight to drive business value. We call this social thinking. We’re already helping many of the world’s top brands, including adidas, Unilever, Diageo, Nestlé, Heinz, and LVMH. If you’d like to learn more about how we can help you too, visit http://wearesocial.com. 22

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