Digital 2014 Global Digital Statshot (November 2014)

1. we are social DIGITAL STATSHOT 002 A COMPENDIUM OF GLOBAL DIGITAL STATISTICS SIMON KEMP • WE ARE SOCIAL • 03 NOVEMBER 2014 http://wearesocial.sg • @wearesocialsg We Are Social

2. NOV 2014 GLOBAL DIGITAL STATISTICS TOTAL WORLD TOTAL WORLD POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA ACCOUNTS MEDIA ACCOUNTS ACTIVE UNIQUE ACTIVE UNIQUE MOBILE USERS MOBILE USERS ACTIVE MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS SOCIAL ACCOUNTS INTERNET USERS INTERNET USERS 7.272 BILLION 3.001 BILLION 2.046 BILLION 3.614 BILLION 1.639 BILLION URBANISATION: 53% NB: THIS FIGURE IS FOR TOTAL POPULATION INCLUDING CHILDREN PENETRATION: 41% NB: THIS STAT IS BASED ON ACCESS VIA FIXED AND MOBILE CONNECTIONS PENETRATION: 28% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS PENETRATION: 50% NB: THIS STAT REFERS TO UNIQUE ACTIVE MOBILE USERS PENETRATION: 23% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS http://wearesocial.sg • @wearesocialsg We Are Social • • Sources: World Population Clock, Sources: World Population Clock, InternetLiveStats InternetLiveStats, Facebook, , Facebook, Tencent Tencent, , VKontakte VKontakte, , GSMA GSMA Intelligence Intelligence

3. NOV 2014 ACTIVE USERS BY SOCIAL PLATFORM BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS 1,350 ! FACEBOOK 829 ! QQ 645 ! QZONE 600 ! WHATSAPP 438 ! WECHAT 343 ! GOOGLE+ 300 ! SKYPE 284 ! TWITTER 230 ! TUMBLR FACEBOOK MESSENGER INSTAGRAM 200 ! 200 ! 200 ! BAIDU TIEBA 186 ! LINKEDIN 170 ! LINE SOCIAL NETWORK 157 ! SINA WEIBO MESSENGER / CHAT APP / VOIP 105 ! VIBER 100 ! VKONTAKTE http://wearesocial.sg • @wearesocialsg We Are Social • Sources: latest company statements, correct as at 03 November 2014

4. NOV 2014 CHAT APPS: ACTIVE USER NUMBERS BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS WECHAT WECHAT & & WEIXIN WEIXIN FACEBOOK FACEBOOK MESSENGER MESSENGER WHATSAPP WHATSAPP LINE LINE VIBER VIBER KAKAOTALK KAKAOTALK MILLION 438 200 MILLION 170 MILLION 105 MILLION 50 MILLION 600 MILLION http://wearesocial.sg • @wearesocialsg We Are Social • Sources: latest company statements, correct as at 03 November 2014

5. NOV 2014 MOBILE: USERS vs. CONNECTIONS GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA UNIQUE ACTIVE MOBILE USERS WORLDWIDE ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE ACTIVE MOBILE CONNECTIONS WORLDWIDE 3.614 BILLION 7.267 BILLION 4.600 BILLION 6.800 BILLION http://wearesocial.sg • @wearesocialsg We Are Social • Sources: GSMA Intelligence, 03 November 2014; Ericsson Mobility Report, August 14

6. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. http://wearesocial.sg • @wearesocialsg We Are Social

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