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Digital 2014 China (April 2014)

Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2014. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2014 China (April 2014)

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  1. we are social CHINA DIGITAL LANDSCAPE 2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS wearesocial.sg • @wearesocialsg • 1 We Are Social

  2. CHINA COUNTRY OVERVIEW wearesocial.sg • @wearesocialsg • 3 We Are Social

  3. APR 2014 CHINA: SNAPSHOT 1,362,000,000 53% 47% RURAL URBAN TOTAL POPULATION 618,000,000 45% INTERNET PENETRATION INTERNET USERS 625,000,000 46% ACTIVE QZONE USERS QZONE PENETRATION 1,240,000,000 91% MOBILE SUBSCRIBERS MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 4 We Are Social • Sources: NBS of China, CNNIC, Tencent, MIIT of China. Qzone is China’s largest active SNS

  4. CURRENT POPULATION IN CHINA 1,362,000,000 wearesocial.sg • @wearesocialsg • 5 We Are Social • Source: NBS of China (accessed Apr 2014)

  5. 51% OF THE POPULATION IN CHINA IS MALE wearesocial.sg • @wearesocialsg • 6 We Are Social • Source: NBS of China (accessed Mar 2014)

  6. 53% OF THE POPULATION IN CHINA LIVES IN URBAN AREAS wearesocial.sg • @wearesocialsg • 7 We Are Social • Source: NBS of China (accessed Mar 2014)

  7. INTERNET USE IN CHINA wearesocial.sg • @wearesocialsg • 8 We Are Social

  8. THERE ARE 618,000,000 INTERNET USERS IN CHINA wearesocial.sg • @wearesocialsg • 9 We Are Social • Source: CNNIC (Jan 2014)

  9. THAT’S NEARLY TWICE THE POPULATION OF THE USA wearesocial.sg • @wearesocialsg • 10 We Are Social • Sources: CNNIC (Jan 2014), US Census Bureau (accessed Mar 2014)

  10. CHINA HAS AN INTERNET PENETRATION OF 45% wearesocial.sg • @wearesocialsg • 11 We Are Social • Sources: CNNIC (Jan 2014), NBS of China (accessed Mar 2014)

  11. ONLY 29% OF NETIZENS IN CHINA LIVE IN RURAL AREAS wearesocial.sg • @wearesocialsg • 12 We Are Social • Source: CNNIC (Jan 2014)

  12. BUT IN 2013, RURAL INTERNET USERS IN CHINA INCREASED BY 14% wearesocial.sg • @wearesocialsg • 13 We Are Social • Source: CNNIC (Jan 2014)

  13. INTERNET PENETRATION IN CHINA BY REGION ? ? ? 75% 71% 66% BEIJING SHANGHAI GUANGDONG wearesocial.sg • @wearesocialsg • 14 We Are Social • Source: CNNIC (Jan 2014)

  14. THE AVERAGE CHINESE NETIZEN SPENDS 25 HOURS ON THE INTERNET EVERY WEEK wearesocial.sg • @wearesocialsg • 15 We Are Social • Source: CNNIC (Jan 2014)

  15. THE AVERAGE INTERNET CONNECTION SPEED IN CHINA IS 3.45 MB/S wearesocial.sg • @wearesocialsg • 16 We Are Social • Source: ChinaCache, as cited in Jinghua.cn (Feb 2014)

  16. WITH A SPEED OF 5.4 MB/S, SHANGHAI HAS THE FASTEST INTERNET IN CHINA wearesocial.sg • @wearesocialsg • 17 We Are Social • Source: ChinaCache, as cited in Jinghua.cn (Feb 2014)

  17. 81% OF CHINESE NETIZENS ACCESS THE INTERNET VIA A MOBILE DEVICE wearesocial.sg • @wearesocialsg • 18 We Are Social • Source: CNNIC (Jan 2014)

  18. DEVICES THAT CHINESE NETIZENS USE TO GO ONLINE 81% 70% 44% MOBILES DESKTOPS LAPTOPS wearesocial.sg • @wearesocialsg • 19 We Are Social • Source: CNNIC (Jan 2014)

  19. TOP ONLINE ACTIVITIES IN CHINA 86% 80% 73% 79% INSTANT MESSAGING ONLINE NEWS SEARCH ENGINE ONLINE MUSIC wearesocial.sg • @wearesocialsg • 20 We Are Social • Source: CNNIC (Jan 2014)

  20. THERE ARE AT LEAST 532,000,000 UNIQUE USERS OF INSTANT MESSAGING IN CHINA wearesocial.sg • @wearesocialsg • 21 We Are Social • Source: CNNIC (Jan 2014)

  21. QQ, CHINA’S TOP MESSAGING PLATFORM HAD 808,000,000 ACTIVE ACCOUNTS AT THE END OF 2013 wearesocial.sg • @wearesocialsg • 22 We Are Social • Source: Tencent (Mar 2014)

  22. THERE ARE AT LEAST 490,000,000 SEARCH ENGINE USERS IN CHINA wearesocial.sg • @wearesocialsg • 23 We Are Social • Source: CNNIC (Dec 2013)

  23. APR 2014 SEARCH ENGINE USAGE IN CHINA 98% 43% 39% 35% 24% BAIDU 360 GOOGLE SOGOU SOSO wearesocial.sg • @wearesocialsg • 24 We Are Social • Source: CNNIC (Dec 2013)

  24. FASTEST GROWING ONLINE ACTIVITIES IN CHINA +69% +62% +18% +25% GROUP BUYING TRAVEL BOOKING ONLINE SHOPPING ONLINE PAYMENT wearesocial.sg • @wearesocialsg • 25 We Are Social • Source: CNNIC (Jan 2014)

  25. SOCIAL MEDIA USE IN CHINA wearesocial.sg • @wearesocialsg • 26 We Are Social

  26. QZONE, THE LARGEST SOCIAL NETWORK IN CHINA, HAS 625,000,000 MONTHLY ACTIVE USERS wearesocial.sg • @wearesocialsg • 27 We Are Social • Source: Tencent (Mar 2014)

  27. THAT’S MORE THAN HALF OF FACEBOOK’S GLOBAL MONTHLY ACTIVE USERS wearesocial.sg • @wearesocialsg • 28 We Are Social • Sources: Tencent (Mar 2014), Facebook (Jan 2014)

  28. APR 2014 TOP SOCIAL NETWORKS IN CHINA BY REGISTERED USERS 600M 580M 556M 206M 160M WECHAT TENCENT WEIBO SINA WEIBO RENREN KAIXIN wearesocial.sg • @wearesocialsg • 29 We Are Social • Sources: CIC (Dec 2013), Tencent, Sina, Renren and Kaixin (accessed Apr 2014)

  29. APR 2014 TOP SOCIAL NETWORKS IN CHINA BY MONTHLY ACTIVE USERS 625M 355M 129M 45M 40M QZONE WECHAT SINA WEIBO RENREN MOMO wearesocial.sg • @wearesocialsg • 30 We Are Social • Sources: Tencent, Sina and Tech.qq.com (Mar 2014), Immomo.com (Feb 2014)

  30. 37% OF CHINESE SOCIAL NETWORK USERS USE ALL OF WEIBO, WECHAT AND SNS wearesocial.sg • @wearesocialsg • 31 We Are Social • Source: CNNIC (Nov 2013)

  31. 46% OF CHINESE SOCIAL NETWORK USERS USE BOTH WEIBO AND WECHAT wearesocial.sg • @wearesocialsg • 32 We Are Social • Source: CNNIC (Nov 2013)

  32. WECHAT, THE POPULAR MESSAGING APP OWNED BY TENCENT, HAS 355,000,000 MONTHLY ACTIVE USERS wearesocial.sg • @wearesocialsg • 33 We Are Social • Source: Tencent (Mar 2014)

  33. THAT'S 79% OF WHATSAPP’S TOTAL GLOBAL MONTHLY ACTIVE USERS wearesocial.sg • @wearesocialsg • 34 We Are Social • Sources: Tencent (Mar 2014), WhatsApp (Feb 2014)

  34. 74% OF WECHAT USERS CHECK WECHAT AFTER THEIR MEAL wearesocial.sg • @wearesocialsg • 35 We Are Social • Source: CNNIC (Nov 2013)

  35. TIMING OF WECHAT USAGE 74% 73% 51% 55% AFTER MEAL BEFORE SLEEP WHILE AT WORK OR STUDY COMMUTING wearesocial.sg • @wearesocialsg • 36 We Are Social • Source: CNNIC (Nov 2013)

  36. 75% OF WECHAT USERS ARE USING ‘MOMENTS’, THE TIMELINE FEATURE wearesocial.sg • @wearesocialsg • 37 We Are Social • Source: CNNIC (Nov 2013)

  37. TOP ACTIVITIES ON WECHAT 92% 90% 62% 75% TEXT VOICE MESSAGING USING ‘MOMENTS’ GROUP CHATTING MESSAGING wearesocial.sg • @wearesocialsg • 38 We Are Social • Source: CNNIC (Nov 2013)

  38. SINA WEIBO HAS 129,000,000 MONTHLY ACTIVE USERS wearesocial.sg • @wearesocialsg • 39 We Are Social • Source: Sina (Mar 2014)

  39. MORE THAN HALF OF SINA WEIBO’S USERS WERE BORN AFTER 1990 wearesocial.sg • @wearesocialsg • 40 We Are Social • Source: Sina Weibo Data Center (Dec 2013)

  40. 73% OF SINA WEIBO USERS ACCESS WEIBO FROM MOBILE wearesocial.sg • @wearesocialsg • 41 We Are Social • Source: Sina Weibo Open Platform (accessed Apr 2013)

  41. TIMING OF WEIBO USAGE 65% 62% 38% 39% AFTER MEAL BEFORE SLEEP AT WORK OR STUDY WHILE COMMUTING wearesocial.sg • @wearesocialsg • 42 We Are Social • Source: CNNIC (Nov 2013)

  42. TOP ACTIVITIES ON WEIBO 70% 70% 52% 65% SHARING INFORMATION READING NEWS MAKING POSTS ENJOYING VIDEOS/MUSIC wearesocial.sg • @wearesocialsg • 43 We Are Social • Source: CNNIC (Nov 2013)

  43. THERE ARE ALREADY 404,000 CORPORATE WEIBO ACCOUNTS ON SINA WEIBO 企业版 企业版 wearesocial.sg • @wearesocialsg • 44 We Are Social • Source: Sina Weibo Data Center (Dec 2013)

  44. IN Q4 2013, SINA WEIBO GENERATED AN ADVERTISING REVENUE OF $56,000,000 wearesocial.sg • @wearesocialsg • 45 We Are Social • Source: Sina (Feb 2014)

  45. IN Q4 2013, SINA WEIBO’S ADVERTISING REVENUE SAW Y-O-Y GROWTH OF 163% wearesocial.sg • @wearesocialsg • 46 We Are Social • Source: Sina (Feb 2014)

  46. FACEBOOK HAS AROUND 820,000 USERS IN CHINA wearesocial.sg • @wearesocialsg • 47 We Are Social • Source: Facebook (accessed Mar 2014)

  47. LINKEDIN HAS OVER 4,000,000 USERS IN CHINA wearesocial.sg • @wearesocialsg • 48 We Are Social • Source: LinkedIn (Feb 2014)

  48. USERS ON TOP PROFESSIONAL SOCIAL NETWORKS IN CHINA 24 M 18 M DAJIE TIANJI wearesocial.sg • @wearesocialsg • 49 We Are Social • Sources: Dajie.com (accessed Apr 2014), Tianji.com (accessed Apr 2014)

  49. We Are Social 豆 • Source: Douban (accessed Mar 2014) DOUBAN, A POPULAR INTEREST- BASED SNS IN CHINA HAS 200,000,000 MONTHLY UNIQUE VISITORS wearesocial.sg • @wearesocialsg • 50

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