1 / 65

Digital 2013 Pakistan (January 2013)

Everything you need to know about mobile, internet, social media, and e-commerce use in Pakistan in 2013. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

DataReportal
Download Presentation

Digital 2013 Pakistan (January 2013)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SOCIAL, DIGITAL? AND MOBILE IN? PAKISTAN? JANUARY 2013? we are social?

  2. JAN? 2013? PAKISTAN? 190,291,000? TOTAL POPULATION? 36%? 64%? URBAN? RURAL? 29,128,970? INTERNET USERS? 15%? INTERNET PENETRATION? 8,007,460? USERS ON TOP SOCIAL NETWORK? 4%? SOCIAL NETWORKING PENETRATION? 119,860,800? MOBILE SUBSCRIBERS? 63%? MOBILE PENETRATION? COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 3? URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED DEC 2012); SOCIAL NETWORKS: FACEBOOK (JAN 2013); MOBILE: PAKISTAN TELECOMMUNICATION AUTHORITY (MAY 2012)?

  3. CURRENT POPULATION OF PAKISTAN:? 190,291,000? 4? SOURCE: THE US CENSUS BUREAU (OCT 2012)?

  4. NUMBER OF PEOPLE ADDED? TO PAKISTAN’S POPULATION IN 2012:? 3,000,000? 5? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (DEC 2012)?

  5. THAT EQUATES TO A NEW BABY BORN? EVERY 11 SECONDS? 6? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (DEC 2012)?

  6. ANNUAL GROWTH OF? PAKISTAN’S POPULATION:? 1.6%? 7? SOURCE: US CENSUS BUREAU (DEC 2012)?

  7. 67%? OF PAKISTAN’S POPULATION ? IS UNDER THE AGE OF 30? 8? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012)?

  8. 35%? 0F PAKISTAN’S POPULATION ? IS BELOW THE AGE OF 15? 9? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012)?

  9. 64%? 0F PAKISTAN’S POPULATION ? LIVES IN RURAL AREAS? 10? SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012); AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2O11) ?

  10. NUMBER OF INTERNET USERS IN PAKISTAN:? 29,128,970? 11? SOURCE: INTERNETWORLDSTATS (ACCESSED DEC 2012)?

  11. INTERNET PENETRATION? IN PAKISTAN:? 15%? 12? SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESSED DEC 2012); AND THE US CENSUS BUREAU (OCT 2012)?

  12. NUMBER OF BROADBAND? SUBSCRIPTIONS IN PAKISTAN:? 2,000,000? 13? SOURCE: PAKISTAN TELECOMMUNICATION AUTHORITY (MAY 2012)?

  13. BROADBAND PENETRATION? IN PAKISTAN:? 7%? 14? SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (DEC 2011), AND PAKISTAN TELECOMMUNICATION AUTHORITY (MAY 2012)?

  14. BROADBAND SUBSCRIPTIONS? IN PAKISTAN INCREASED BY ? 43%? IN THE 12 MONTHS? TO MAY 2012? 15? SOURCE: PAKISTAN TELECOMMUNICATION AUTHORITY (MAY 2012)?

  15. 80%? OF PAKISTAN’S NETIZENS SPEND MORE? THAN ONE HOUR ONLINE PER DAY? 16? SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012)?

  16. THE AVERAGE ONLINE SESSION IN PAKISTAN:? 3? 5? WEBSITES? MINUTES? 17? SOURCE: EFFECTIVE MEASURE (MAY 2012)?

  17. DEVICES USED TO ACCESS? THE INTERNET IN PAKISTAN? 55%? 50%? 30%? LAPTOP? DESKTOP? SMARTPHONE? 18? SOURCE: B SOLUTIONS, AS CITED IN PROPAKISTANI.PK (APR 2012)?

  18. 60%? OF PAKISTANI NETIZENS? INTERACT WITH BRANDS ONLINE ? 19? SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012) ?

  19. NUMBER OF SOCIAL MEDIA? USERS IN PAKISTAN:? 8,007,640? 20? SOURCE: SOCIALBAKERS (JAN 2013)?

  20. SOCIAL MEDIA? PENETRATION IN PAKISTAN:? 4%? 21? SOURCES: BASED ON DATA FROM SOCIALBAKERS (JAN 2013) AND THE US CENSUS BUREAU (ACCESSED JAN 2013)?

  21. 28%? OF PAKISTAN’S SOCIAL MEDIA USERS? USE MORE THAN ONE SOCIAL PLATFORM? 22? SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012)?

  22. FAVOURITE SOCIAL MEDIA? AMONGST PAKISTAN’S NETIZENS? 53%? 25%? 14%? FACEBOOK? YOUTUBE? GOOGLE+? 23? SOURCE: EFFECTIVE MEASURE, AS CITED IN PROPAKISTANI.PK (SEP 2012)?

  23. 69%? OF SOCIAL MEDIA USERS? IN PAKISTAN ARE MALE? ? 24? SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012)? ?

  24. THE NUMBER OF FACEBOOK? USERS IN PAKISTAN HAS GROWN BY ? 1,379,360? IN THE PAST 6 MONTHS? 25? SOURCE: SOCIALBAKERS (DEC 2012)?

  25. THAT’S ONE NEW FACEBOOK? USER EVERY 12 SECONDS? (! )! 26? SOURCE: BASED ON DATA FROM SOCIALBAKERS (DEC 2012)?

  26. 65%? OF PAKISTAN’S FACEBOOK USERS? ARE UNDER THE AGE OF 25? 27? SOURCE: FACEBOOK AD MANAGER (ACCESSED SEP 2012)?

  27. OCT ? 2012? FACEBOOK IN PAKISTAN? 55-64:? 1%? 65+:? 1%? 45-54:? 2%? 35--44:? 6%? 13-17:? 15%? FEMALE:? 31%? 25-34:? 26%? MALE:? 69%? 18-24:? 50%? 28? SOURCE: FACEBOOK AD MANAGER (ACCESSED OCT 2012)?

  28. 72%? OF PAKISTAN’S FACEBOOK? USERS LOG IN EVERY DAY? 29? SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012)?

  29. PAKISTANIS SPEND AN AVERAGE OF? 40 MINUTES? PER DAY ON FACEBOOK? 30? SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012)?

  30. THAT EQUATES TO ABOUT 10 FULL DAYS ON FACEBOOK PER USER, PER YEAR? (! )! 31? SOURCE: BASED ON DATA FROM B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012)?

  31. PAKISTANIS SPENT MORE THAN? 220,000? YEARS ON FACEBOOK IN 2012? 32? SOURCE: BASED ON DATA FROM SOCIALBAKERS (DEC 2012), AND B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012)?

  32. 50%? OF PAKISTAN’S FACEBOOK USERS? LOG ON BETWEEN 6PM AND MIDNIGHT? 33? SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012)?

  33. 43%? OF FACEBOOK USERS ACCESS THE WEBSITE? FROM MORE THAN ONE KIND OF DEVICE? 34? SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012)?

  34. PAKISTAN’S FACEBOOK? USERS HAVE AN AVERAGE OF? 135? FACEBOOK FRIENDS? 35? SOURCE: B SOLUTIONS, AS CITED IN PROPAKISTANI.PK (APR 2012)?

  35. 53%? OF PAKISTAN’S FACEBOOK USERS ARE IN? THE TOP 10% OF HOUSEHOLDS BY INCOME? 36? SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012)?

  36. 60%? OF PAKISTAN’S FACEBOOK USERS INTERACT? WITH BRANDS ON THE PLATFORM? 37? SOURCE: B SOLUTIONS, AS CITED IN PROPAKISTANI.PK (APR 2012)?

  37. 1 IN 5? PAKISTANI FACEBOOK USERS MAKE PURCHASE DECISIONS THAT ARE INFLUENCED BY FACEBOOK? 38? SOURCE: B SOLUTIONS, AS CITED IN PROPAKISTANI.PK (APR 2012)?

  38. JAN? 2013? TOP FACEBOOK PAGES IN PAKISTAN? #? 01? OLX PAKISTAN? 02? NOKIA PAKISTAN? 03? UFONE? 04? ZONG? 05? U.S. EMBASSY PAKISTAN? 06? 14TH STREET PIZZA CO.? 07? GUL AHMED FASHION? 08? STYLO SHOES? 09? CADBURY DAIRY MILK? 10? MARIA.B? FACEBOOK PAGE? ‘LIKES’? 1,261,471? 1,135,751? 1,049,844? 769,961? 710,909? 625,714? 608,036? 558,702? 534,142? 528,828? 39? SOURCE: SOCIALBAKERS (JAN 2013)?

  39. 17%? OF PAKISTANI NETIZENS REGULARLY CLICK? ON ADVERTISEMENTS ON SOCIAL MEDIA SITES? 40? SOURCE: EFFECTIVE MEASURE, AS CITED IN PROPAKISTANI.PK (SEP 2012)?

  40. 71%? OF PAKISTAN’S NETIZENS NEVER CLICK ADS ? ON SOCIAL NETWORKING WEBSITES? 41? SOURCE: EFFECTIVE MEASURE, AS CITED IN PROPAKISTANI.PK (SEP 2012)?

  41. 33%? OF PAKISTAN’S FACEBOOK USERS? ACCESS THE SITE VIA SMARTPHONES? 42? SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012)?

  42. 30%? OF PAKISTAN’S FACEBOOK USERS ACCESS THE PLATFORM VIA MOBILE APPS EVERY SINGLE DAY? 43? SOURCE: EFFECTIVE MEASURE, AS CITED IN PROPAKISTANI.PK (JUL 2012)?

  43. NUMBER OF TWITTER USERS IN PAKISTAN:? 1,900,000? 44? SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012)?

  44. NUMBER OF LINKEDIN USERS IN PAKISTAN:? 1,200,000? 45? SOURCE: SOCIALBAKERS (SEP 2012)?

  45. LINKEDIN PENETRATION IN PAKISTAN:? 0.68%? 46? SOURCE: SOCIALBAKERS (SEP 2012)?

  46. DAILY UNIQUE VISITORS TO? YOUTUBE FROM PAKISTAN? 1,400,000? 47? SOURCE: MVF GLOBAL?

  47. NUMBER OF PAKISTANIS? USING PINTEREST:? 115,000? 48? SOURCE: B SOLUTIONS, AS CITED IN TRIBUNE (SEP 2012)?

  48. MOBILE SUBSCRIBERS IN PAKISTAN:? 119,860,800? 49? SOURCE: PAKISTAN TELECOMMUNICATION AUTHORITY (MAY 2012)?

  49. (! )! PAKISTAN IS THE FIFTH LARGEST MOBILE PHONE MARKET IN ASIA? 50? SOURCE: SYBASE 365, AS CITED IN DEVELOPINGTELECOMS (JUL 2012)?

More Related