Adobe Experience Manager (AEM) is the Adobe Marketing Cloud solution for building digital properties across web.
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Adobe AEM Training | Adobe CQ5 Training
Introduction to Adobe CQ5
Over the last few years, we have seen websites evolve from static brochure ware sites to dynamically changing digital marketing suites that are competing in an arena where the competition is a click away. To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. They are turning to technologies like Adobe Experience Manager (AEM) to remain competitive.
AEM allows organizations to create a compelling online experience across digital channels—web, mobile, email, video, web analytics, and social media. This digital marketing suite helps organizations build their brand, drive revenue, and extend their reach.
Adobe Experience Manager empowers organizations to:
• Build brand: Target and personalize messages, offers, and your online user experience while maintaining brand consistency.
• Drive revenue: Listen to your users’ social expressions and sentiments, and monitor user behavior in order to create meaningful campaigns for different user segments or demographics to drive conversions.
• Extend reach: Interact and reach customers across web, mobile, and social channels.
Adobe AEM Core Features
Adobe Experience Manager (AEM) is the Adobe Marketing Cloud solution for building digital properties across web, mobile, social, email, and video channels. AEM was formerly known as Adobe CQ. AEM offers web content management, digital asset management, social communities, and mobile capabilities.
Web Content Management
Adobe offers a user-friendly application so marketers can easily author, manage, and deliver content to online channels. This removes the historical dependency on IT to publish content, images, and videos online. It provides a single hub for all your online content that can be reused across websites or digital channels.
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This is the Adobe Marketing Cloud and its five core solutions:
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