50 Must-Know Statistics to Improve B2B Lead Generation Strategies

1. 50 Must-Know Statistics to Improve B2B Lead Generation Strategies

2. Website, Search and Email Marketing

3. Email marketing has been effectively used in a wide Websites and landing pages require optimization to array of circumstances for over a decade. In this time, look good, while also making it easier for users to best practices have evolved to cater to a wider digest the content. Optimization also helps faciliate audience with more discerning tastes. Due to the the regular indexing performed by search engines. intrusive nature of email, marketers need to develop On-page SEO factors include keyword optimization, techniques that reduce the annoyance factor by inbound and outbound link building, developing providing something of value in return to the receiver. content and social sharing amongst others. To find out more about email marketing, click here.

4. Strategic landing pages are used by 68% of B2B businesses to acquire leads. - Marketo

5. 49% of B2B buyers prefer using consumer websites for work-related purchases and expect to be given the same array of omnichannel buying options they have as consumers. - The Future of Commerce

6. 93% of the B2B buying process begin with an online search. - Pinpoint Market Research and Anderson Jones PR

7. Before finalizing a product purchase, 94% of B2B buyers research online. - Marketing Profs

8. 76% of B2B buyers use three or more marketing channels when researching a potential purchase. - Blue Nile Research

9. The three most commonly used B2B lead generation strategies are: email marketing (78%), event marketing (73%), & content marketing (67%). Demand Metric Research Corporaton -

10. Email ranks as the third most influential information source for B2B audiences, behind colleague recommendations and industry-specifi intermediaries. - BaseOne via Imagination

11. 59% of B2B marketers say email is the most effective channel for generating revenue. - BtoB magazine

12. It is expected that by 2017, the number of emails sent daily will reach approximately 297 billion. - The Wonder of Tech

13. Content Marketing

14. These days, content marketing involves creating and Content Marketing is a concept that has been in use distributing valuable information to a pre-determined since before the Internet. The notion of content target audience to earn their attention and ultimately marketing is to generally tell a story to the reader, drive profitable customer action. The goal is to foster and companies know that it is a strong promotional strong relationships between brands and their clients, strategy. encourage awareness, trust, credibility, loyalty and in The content marketing process has evolved over the best cases, advocacy. years, but since the dawn of the Internet, sharing of Content marketing is now an essential part of any content has become an increasingly common effective inbound marketing strategy because it is a practice in people’s everyday lives, and distribution far more cost-effective way to engage with customers techniques have progressed as well. and generate sales leads. To find out more about which content types will work best for your audience, click here.

15. 85% of B2B marketers say lead generation is their most important content marketing goal in 2016. - Content Marketing Institute

16. Content marketing is used for lead generation by 83% of B2B marketers. - Content Marketing Institute

17. Through the success of content marketing, 49% of B2B marketers follow up with quality sales lead for further assessment. - Content Marketing Institute

18. 70% of B2B marketers claim that videos are more effective than other content when it comes to converting users to qualified leads. - Vidyard

19. Brand awareness was the primary objective of content marketing for 84% of B2B marketers. - OpenView

20. Social Media

21. Social media refers to the various types of media A strategic social media marketing plan involves shared via a social platform. Originally meant for defining social objectives and goals, determining communities to use to connect with and share with your target audience, what platforms they are using, one another, social media usage has grown to the improving your social media accounts, developing point where the vast majority of Internet users relevant content and evaluating your posts and access social media portals. This phenomenon activities. provides an excellent opportunity for brands to LinkedIn has proven to be the most effective social engage with and learn about their prospects. media platform for targeting B2B buyers. If you’d like Social media marketing can help increase website to find out more about LinkedIn marketing and how traffic, leads and conversions, raise brand to effectively implement it in your business, click awareness, create brand identity and association, here. and improve interaction with the main audiences.

22. When making a purchase, 75% of B2B buyers use social media for their decision-making. - International Data Corporation

23. 49% of B2B marketers, find social media to be the most difficult marketing activity to implement. - eMarketer

24. 43% of B2B marketers have acquired customers through Facebook. - HubSpot

25. Social Media lead conversion rates are13% higher than the average lead conversion rate. - Hubspot via Struto.co

26. 62% of B2B users stated that LinkedIn is the most effective social media platform for their business. - Content Marketing Institute

27. Lead generation from LinkedIn was successful for 65% of B2B companies. - LinkedIn

28. Focusing more on LinkedIn has been considered a priority by 77% of B2B marketers. - Social Media Examiner

29. Twitter is the top social platform for B2B mentions, with 73% of B2B brand mentions. - Brandwatch

30. Mobile Marketing

31. The numbers are in, and more people are using their As the technology of mobile devices has evolved phones, tablets, media players, and other mobile over the years, so has the behavior of people that use devices to go online than ever before — accounting for them. Mobile device usage has experienced a steady about 50% more traffic than traditional computer users. increase since the origins of the first smartphones So, if you are NOT currently making the most of this and has reached a point where an estimated 60% of phenomenon and your website is NOT mobile-friendly, all Internet traffic now comes from mobile devices. your business is probably missing out on the extra It is no longer a question for marketers whether or traffic and potential sales leads from users that could not to leverage mobile usage, but HOW to leverage be discouraged by the lack of compatibility. mobile usage behavior. If you would like to learn a little more about mobile marketing, click here.

32. Only45% of businesses are conducting mobile marketing with mobile websites (70%), mobile applications (55%), and QR codes (49%) as the most usual tactics. - StrongView

33. About50% of B2B vendors sell through mobile (including stores and applications). - MarketingCharts

34. Mobile apps play a significant role in content marketing according to 83% of B2B marketers. - e-Strategy Trends

35. Half of B2B buyers are using smartphones for business purchases — with 40% of these purchases directly influenced by such devices. Conversely, the allocation for mobile in digital marketing only amounts to 3%. - Webbiquity

36. Demand Generation | Lead Generation

37. Outbound lead generation helps a company find users A lead is a person that your company is in contact with who is interested in purchasing your product or services. Marketers and deliver information to them. These outbound are always accountable for generating these leads to drive activities involve email marketing, paid advertising, the sales funnel and increase customer databases. There are content syndication, direct mailing, event marketing, two different techniques that marketers use to accomplish or cold calling. Whereas outbound lead generation their lead generation requirements: Inbound and Outbound, tends to be more costly than inbound, it is usually with the most effective lead generation campaigns making much easier to implement, maintain, and measure. use of both. The most effective lead generation techniques tend to Inbound lead generation help potential customers find your have the highest conversion rates and lowest cost per company when they are searching for relevant solutions to a lead (CPL). To find out more about lead generation, problem they may be facing. These activities include website SEO, business blogging, and social media promotion, which click here. tend to be more cost-effective but much harder to implement, maintain, and measure.

38. 37% of marketers state that the budget constraints hinder them from conducting an efficient marketing automation strategy. - Pepper Global

39. 68% of B2B companies are still struggling with lead generation. - CSO Insights via Lattice Engines

40. Expertise in lead nurturing results in a 50% increase in sales-ready leads, along with a 33% decrease in its cost. - Forrester Research via Hubspot

41. Lead generation strategies were only successful for 13% of business for accomplishing their main objectives. - Ascend2 Lead Generation Benchmark Report via idio

42. Outbound leads cost 39% more than inbound leads. - HubSpot

43. 61% of B2B marketers find generating high-quality leads as their biggest challenge. - B2B Technology Marketing Company

44. a CRM system is believed by 84% of companies to be beneficial in determining the quality of leads. - Demand Metric Research Corporation via Direct Marketing News

45. High-quality lead generation is the top challenge for 61% of B2B marketers. - B2B Technology Marketing Community

46. 58% of B2B marketers said they will increase their lead generation budget in 2015. - B2B Technology Marketing Community

47. Only 5-10% of qualified leads successfully convert for marketers. - B2B Technology Marketing Community

48. 25% of marketers don’t have any idea of their conversion rates. - B2B Technology Marketing Community t

49. The average cost of a B2B sales lead varies by industry. Healthcare leads are most expensive ($60) followed by business/finance ($43). At the low end are leads for marketing products/services ($32) and technology ($31). - Madison Logic via Marketing Insider

50. Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies. - MarketingSherpa via Hubspot