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How Business Intelligence Works for Sales and Marketing

In the age of data analytics, business enterprises are arriving at important decisions based on the insights gathered from web-based analytics and social media channels. The question is whether this is enough? With the increasing number of marketing channels, marketeers must consider the growing availability of marketing data from multiple channels instead of focusing on any single channel. This is where marketing analytics plays a role.

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How Business Intelligence Works for Sales and Marketing

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  1. How Business Intelligence Works for Sales and Marketing

  2. With the increasing number of marketing channels, marketeers must consider the growing availability of marketing data from multiple channels instead of focusing on any single channel. This is where marketing analytics plays a role.

  3. What is Marketing Analytics? Marketing analytics is a branch of data analytics used to measure the performance of marketing initiatives for any business enterprise.

  4. Why is Marketing Analytics so important?

  5. How to best implement Marketing Analytics? • Use high-quality data- Success in marketing analytics depends on the quality of your data, which should be retrieved from multiple sources instead of a single source.

  6. Use meaningful KPIs in your analytics- Define your marketing goals and include only those KPIs that can produce results that matter to your business.

  7. Acts on the insights: Marketing analytics can be effectively used to improve your marketing strategy, but its success depends on how you act upon the derived insights.

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