Basic ppc campaigns optimization tips for the beginners
This presentation is the property of its rightful owner.
Sponsored Links
1 / 9

Basic PPC Campaigns Optimization Tips For The Beginners PowerPoint PPT Presentation


If you have taken a deep dive into your Google AdWords account and still not able to figure out what you are missing for a great PPC Campaign then this article is perfect for you.

Download Presentation

Basic PPC Campaigns Optimization Tips For The Beginners

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Basic ppc campaigns optimization tips for the beginners

Basic PPC Campaigns Optimization Tips for the beginners


Basic ppc campaigns optimization tips for the beginners

If you have taken a deep dive into your Google AdWords account and still not able to figure out what you are missing for a great PPC Campaign then this article is perfect for you. We, being the digital marketing experts, have seen so many beginners struggling for a better PPC performance.

Hence, we have listed some basic optimization tips for a PPC Campaign that you should follow if you are new to this -


Basic ppc campaigns optimization tips for the beginners

  • Keyword Selection -

  • First of all, you must be clear about the product or the website for which you need to work.

  • If you are clear with the requirements then you should start focusing on the target keywords.

  • Every ad in each ad group should target the right & relevant keywords.


Basic ppc campaigns optimization tips for the beginners

2. Build-Out Negative Keyword Lists -

  • First of all, you must be clear about the product or the website for which you need to work.

  • If you are clear with the requirements then you should start focusing on the target keywords.

  • Every ad in each ad group should target the right & relevant keywords.


Basic ppc campaigns optimization tips for the beginners

3. Decide the Ad rank -

  • Ad rank is always decided based on the bid quality score.

  • The amount you are spending on each keyword should be smaller than your daily budget.

  • For example, if your daily budget is INR 500 then you must select the keywords having bid rate less than this amount.


Basic ppc campaigns optimization tips for the beginners

4. Ad Extension-

  • If you are running the campaign for a business that has various services then you can add Ad extension with your Ads.

  • To add new extensions, click on the ‘View: Sitelink Extension’ & scroll down to New Sitelink button to fill out the necessary details.

  • It is recommended to add 4-5 different sitelinks for every Ad.


Basic ppc campaigns optimization tips for the beginners

For example - Macys Ad Extension


Basic ppc campaigns optimization tips for the beginners

5. Callouts–

  • Adding relevant callouts make your Ads more clickable.

  • You should decide the callouts based on your business or services.

  • For example, if you are working for a business that provides free shipping all over the world then you can add ‘Free Shipping Worldwide’ as your callout.


Basic ppc campaigns optimization tips for the beginners

After you are done with the implementation of these steps, your basic PPC campaign optimization is done. You can create different Ad groups with unique Ads this way.


  • Login