Consulting case interview diwali sale by an online fashion store
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Was this Content Useful? Like Share Comment CodeGround Online Testing Platform is an online assessment and evaluation system that helps Recruiters conduct online screening tests to filter candidates before the interview process. CodeGround Recruitment Tests can be used during Campus Recruitment or screening walk-in candidates. CodeGround supports Aptitude Tests, English Communication Skills Assessments and Online Coding Contests in C, C , Java, PHP, Ruby, Python and JavaScript. CodeGround also supports asynchronous automated interviews.

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Consulting case interview diwali sale by an online fashion store

CONSULTING CASE INTERVIEWDiwali Sale by an Online Fashion Store

CodeGround Online Testing Platform is an online assessment and evaluation system that helps Recruiters conduct online screening tests to filter candidates before the interview process. CodeGround Recruitment Tests can be used during Campus Recruitment or screening walk-in candidates. CodeGround supports Aptitude Tests, English Communication Skills Assessments and Online Coding Contests in C, C++, Java, PHP, Ruby, Python and JavaScript. CodeGround also supports asynchronous automated interviews.


Quick note on the mece framework

Quick Note on the MECE Framework?

The optimal solution path

Problem Statement

MECE stands for “Mutually Exclusive – Collectively Exhaustive”

It is a problem-solving approach that forces you to list down all possible options without double counting.

  • The Problem Statement is written down first. You must choose your words carefully while writing this down to ensure that there is no ambiguity in understanding the problem.

  • The Options to solve the problem are then listed down in a tree-like fashion. The options must not overlap (Mutually exclusive) and no option must be missed out (Collectively exhaustive)

  • Once the tree is built, the pros and cons of each path in the tree is discussed until the optimal solution path is decided.

    MECE is popular among business consultants to solve problems and communicate their solutions.

Option 3

Option 2

Option 1

Option 3-A

Option 1-B

Option 1-A

Option 3-C

Option 3-B


Diwali sale by an online fashion store

Diwali Sale by an Online Fashion Store

“An Online Fashion Store wants to conduct a Sale for Diwali. What risks must be addressed?”

Cracking the Case:

Remember, the first step is arriving at the Problem Statement. If you are asked to plan something, you must know what the objectives to be achieved are.

Ask the Interviewer more questions to clearly understand the objectives of conducting this sale. It could be achieving profit, increasing revenue, improving brand recognition or any number of objectives.

Let’s assume that after discussions with the Interviewer, you are able to arrive at the following problem statement:

Problem Statement:

Identify risks and come up with a risk mitigation approach in order to successfully conduct a Sale during Diwali for an Online Fashion Store, with the objective of increasing the total count of registered customers who will install the Mobile App and then become repeat customers post the Diwali Sale.


Identify the best framework for this case

Identify the best framework for this case

Customer Acquisition Life Cycle

Customer recommends it to others

The Customer Acquisition Life Cycle framework detailed above is best suited for our case. It is also MECE (i.e.) it exhausts all aspects of a customer’s experience with the Online Fashion Store, without any overlap.


Using the mece framework

Using the MECE Framework

Problem Statement: Identify risks and come up with a risk mitigation approach in order to successfully conduct a Sale during Diwali for an Online Fashion Store, with the objective of increasing the total count of registered customers who will install the Mobile App and then become repeat customers post the Diwali Sale.

Awareness and Purchase Intention

Mobile App Installation

Placing Orders during the Sale

On-time Delivery

Satisfied customer who recommends it to others

Risk: Marketing overspends without acquiring sufficient # of customers

Ensure the installation experience is smooth and intuitive

Risk: Huge Spike in traffic during Sale slows down the App performance

Risk: Huge Spike in load during Sale slows down Operations and may cause dissatisfied customers

Ensure Net Promoter Score is tracked post delivery to identify sources of discontent.

Estimate lifetime value of a new customer. Identify expected spend and # of customers acquired through various channels. Optimize marketing spend to be net value positive.

Add more servers to Prod during Sale. Load test to ensure it is scalable.

Ramp up Operations to achieve On-Time delivery

Contract with 3rd Party Logistics Providers for the Sale

Communicate that delivery will be delayed but offer coupons in compensation


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CodeGround Online Testing Platform is an online assessment and evaluation system that helps Recruiters conduct online screening tests to filter candidates before the interview process. CodeGround Recruitment Tests can be used during Campus Recruitment or screening walk-in candidates. CodeGround supports Aptitude Tests, English Communication Skills Assessments and Online Coding Contests in C, C++, Java, PHP, Ruby, Python and JavaScript. CodeGround also supports asynchronous automated interviews.


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