Check out the full list on the blog at: https://olympiaseo.com/seo-this-week-ep10/This week we cover traditional media and how you should still be leveraging things like the Yellow Pages for your inbound lead generation. We look at last minute tips to get ready for Black Friday and Cyber Monday. Hashtags, when to use them, how many, and how long they should be for the best engagement.Email marketing, why you should consider using it and some tips to make your emails result in clicks.FaceBook Lead Ads, how to leverage them, how to set them up, and potential for integration with other tools.The future of local marketing in 2017. SEO This Week is a production from Olympia SEO that was created in order to help small business owners and other digital marketing practitioners learn about the latest news, tips, and trends in the online marketing space.We sort our choices by trending topics based on social signals, then review each article to make sure there is some real value there for our readers.The best way to leverage this list is to actually start engaging on the sites that we highlight and learn a bit more about the people who have created them.
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SEO This Week EP10 – Old School Media, SEO Tips, and PPC
by Clint Butler
November 14, 2016
Why Traditional Media Still Delivers Value in the Digital Marketplace
There’s an assumption today that no one is using traditional
media anymore. In truth, the market has become highly
fragmented and consumers rely on multiple sources of
information to make purchase decisions. Those include both
traditional and digital media — this is what the data show. Read
Our Insights: We will be the first to admit that we had written
off the hard copy of the Yellow Pages as a lead generation tool
for our business. One of the ways we start the conversation
about digital marketing is to show a Yellow Pages phone book
and ask people when was the last time that they used it. Then,
we show them the home page of Google and ask them the same question. Obviously, they use Google more,
however, according to the data in this story we are potentially walking away from people who are 87% likely to make
a purchase. On top of that, 71% of people use the book to find local businesses. So, time to open it up and find out
how to make a Yellow Pages ad.
11 Last-Minute SEO Tips to Get Ready for Black Friday and Cyber Monday – Search
11 Last-Minute SEO Tips to Get Ready for Black Friday and Cyber MondayRegardless of whether or your website is
strictly e-commerce or the digital face of your brick and mortar business, a strong web presence is a must –
especially if you want to appeal to customers on the two biggest holiday sales of the season, Black Read More Here
Our Insights: First, if you just now thinking about doing SEO for Black Friday and Cyber Monday you may be a bit
late to the party. Before, it used to be pretty easy to rank quickly, however, these days that is just not the case. At
least not when targeting terms that are popular. Anyway, this article presents some other ideas beyond SEO that
can help you drive traffic to your business or online store to leverage the holidays.
How Many Hashtags Should You Use in a Tweet? A New Study Reveals This and
Worried that you overuse hashtags? Underuse them? This study reveals how many hashtags are most effective to
use on the top social media sites. Read More Here
Our Insights: We have used hashtags with some success when performing social media marketing on Twitter. We
call it “hashtag jacking” (we made it up) which is basically finding relevant hashtags (preferably those that are
trending) and start engaging in conversations with people who are using the tag. We also create our own tweets
related to both our business and the topic in order to generate some brand awareness. This works great as a way
to generate followers naturally, as well as, get more engaged in your markets community. This article highlights
some data points about hashtags that you may find helpful when drafting your own or leveraging someone else’s.
6 Simple Email Marketing Tips: Are You on the Money?
People who buy products marketed to them via email spend a whopping 138% more than people outside the email
marketing campaign. With figures like that, email is a channel your business can’t afford to ignore. So why is email
marketing so valuable? Read More Here
Our Insights: Email marketing is a staple of many business plans. Online marketers are in a great position to
reach a lot of people in a short period of time on demand as long as they have taken the time to nurture the
relationships you have with your email list. That said, while everyone can benefit from an email list, not everyone
needs one. You need to look at your business plan and see how important recurring customers are versus one and
done product or service offerings. If your product or service depends on that recurring purchase relationship, make
an email list. This article talks about how to leverage that list much better with a few simple easy to follow rules.
3 Cool Things to Know About Facebook Lead Ads
Facebook Lead Ads is a unique form of Facebook advertising
that can help you generate leads right from the News Feed.
But how do Facebook Lead Ads work and can they actually help
your marketing? Here are three things you may not know about
running Lead Ads on Facebook. Read More Here
Our Insights: We are a ReachLocal partner and we love
looking at their dashboard to figure out how well our clients
campaigns are doing and the type of conversions we are getting
from our PPC efforts. However, we have never tried their
integration with FaceBook Lead Ads. That said, this article
gives you some ideas on how you can build your client list with
FaceBook Lead Ads pretty quickly. This would be good if you
are looking to generate leads to put into your sales pipeline quickly in order to fill a lull in orders or to keep your team
busy during the holidays.
Mastering PPC: 4 Tips for Targeting the Right Location
This is the second part of our eight-part series on mastering
PPC. When running a PPC campaign, you need to consider
which locations you’re going to target in order to be successful.
Here are four tips for determining locations to target: 1. Identify
Where You Conduct Business Do you go to your customers or
do they come to you? If you go to your customers, how far can
you travel until your ROI starts to drop off? Read More Here
Our Insights: All of our client campaigns start with a targeted
Google AdWords Click to Call campaign to determine the true
interest in our target areas for a client’s services or product.
This article is short and sweet, it goes over the things you need
to consider when setting up a hyper-targeted search PPC
campaign like we do.
Who Predicted Future of “Local” in 2016? Call for 2017 Predictions
To kick off 2016, the Local Search Association (LSA) shared “24
Expert Predictions for Local Marketing in 2016” and it was one
of our most popular pieces of content this year. The predictions
explored the perspectives of local marketers representing
media publishers, agencies, technology providers and more.
Read More Here
Our Insights: This post goes over some of the predictions for
marketing for 2016. It’s a good read to look at what people said
would happen and compare it to what actually happened. Here,
we are looking forward to the challenges that digital marketing
will present in 2017, it’s what keeps us at the top of our game
and makes life interesting and profitable.
Images from .SEO, .traditional, searchenginejournal.com, smallbiztrends.com, .FaceBook, reachlocal.com,