If you are failing to optimize your business for local search then it can really hurt your business and rankings altogether. Local search can make a defining difference b/w Profit and Loss. Recent stats says, 50% of mobile users conduct local searches which mean you are losing quite heavily if you're not in the Google 3 pack. Saba SEO suggests some tweaks which you can use to enhance your local search traffic by getting your business displayed in Google local snack pack,
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