3 top factors content marketers should be aware of in 2017
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3 Top Factors Content Marketers Should Be Aware of In 2017 PowerPoint PPT Presentation


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Overview With all of the changes predicted to affect online marketing in the near future, content marketing isn't going to become any less significant. Content marketers can, however, expect things to become even more challenging than they have been before.

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3 Top Factors Content Marketers Should Be Aware of In 2017

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3 top factors content marketers should be aware of in 2017

3 Top Factors Content Marketers Should Be Aware of In 2017

By Saba SEO


Overview

Overview

  • With all of the changes predicted to affect online marketing in the near future, content marketing isn't going to become any less significant. Content marketers can, however, expect things to become even more challenging than they have been before. In order to stay ahead of the curve, being aware of the imminent challenges is imperative. The following predictions are among the most important things to be aware of for content marketing in 2017 and beyond.


St atistics

Statistics

  • Before diving into the imminent changes for content marketing in 2017, we should address the statistics that shed some light on the current state of content marketing as we know it today. According to some studies and surveys more than 70% of B2B marketers have some concrete strategies for content marketing in place. LinkedIn Technology Marketing Community reported that 53% of B2B marketers engage in content segmentation by product and service category, 40% by buyer persona, 35% by vertical, 32% by stage in buying cycle, and 28% of pain points. According to another survey about preferred content, almost 50% B2B buyers go through various content pieces before finally getting in touch with a salesperson.


1 creative formatting in content

1- Creative Formatting in Content

  • The tried and true avenues for content marketing, such as blog posts and infographics, will continue to be significant; on the other hand, there will be an increased need for slightly more creative thinking in the format of content delivery. In addition to the traditional formats, visual content is likely to become even more important for content marketers to capitalize upon.


2 video will rule

2- Video Will Rule

  • Studies have predicted that nearly ¾ of all traffic will come from video content in the coming year. The increasing sophistication and representation of video media for both business purposes and social sharing absolutely cannot be ignored by content marketers who want to remain relevant.


3 content marketing will trend more than traditional ads

3- Content Marketing Will Trend More Than Traditional Ads

  • Content marketing is here to stay for a very long time. It will continue to do so in 2017 as well. It is because it is more feasible to reach a greater number of people through this strategy, and it is also more economical for the brands that engage in it.


Conclusion

Conclusion

  • In 2017, brands are going to spend even more on content marketing than they ever have before. Diversification of formatting, a strengthened focus on video media, and a steady decline in traditional advertising in favor of content marketing are some of the leading predictions thus far.


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