“Do colors have a hidden meaning? Do brand meanings change due to color psychology?”

1. “Do colors have a hidden meaning? Do brand meanings change due to color psychology?” The world of brand marketing revolves around appealing to audiences and catching their eye. One of the most important things that your brand is judged by is the colors they use. One can quickly learn the meanings of color to know color psychology better. A person needs to know what will make their brand favorable over others if he knows the color psychology. This article will tell you what color psychology is and how it can improve your brand. What is color psychology? The concept might sound alien to you, as the world of colors and psychology do not go together necessarily. But it is interesting to know that colors do indeed have hidden meanings that influence your brand image. Color psychology is the way to study colors that determine human actions. For example, decisions are affected by the colors of a dress or a crockery item. The study of color psychology is essential to figure out why specific colors attract consumers more than others. Is it due to upbringing, gender, social values, or something else?

2. How does the psychology of color influence your brand marketing? Colors are nature’s gift to us fellow human beings. As it is a powerful agent to incite certain feelings such as warmth, confidence, peace, and others, it becomes essential to choose your brand colors wisely. Therefore, understanding the psychology of colors is necessary because it helps you know what your customers like. Brand image is enhanced if you choose the right colors. There remains a risk of being ignored entirely if a brand marketer chooses the wrong color, evoking different feelings. Therefore, thepsychology of colors is not to get missed, as it is essential for a brand image. Let us look at what the different colors mean to people according to the psychology of colors. Colors and psychology: Uncovering the hidden meanings of colors. · Color psychology of the color red Red is usually known as the color of love, passion, fire, and anger. It is also associated with feelings of excitement, energy, danger, and others. According to color psychology, red is the most triggering of all colors. It is so bright that it stands out among all the colors and makes one notice it no matter what. Brands like YouTube and Coca- Cola use the colors red and white to incite excitement and happiness. Websites use red to compel people into giving in to their call to action. The psychology of the color red is to initiate an automatic trigger from the audience, thus. · Color psychology of the color orange The color orange gets typically used to incite feelings of enthusiasm, adventure, and success. Orange is not as dominating as the color red, but the color of orange’s psychology is that it makes the brand fun and more attractive. Companies like Nickelodeon and Swiggy use the color orange to make the customers feel like they’re indulging in something creative and enthusiastic. The color orange can attract other customers easily as it is very bright and cheerful. · Color psychology of the color Yellow Yellow is a happy color that incites feelings of warmth and sunshine in one person. Emotions like happiness, positivity are evoked due to the usage of this color. The psychology of colors says that Yellow helps your brand stand out as a bright and happy color. Companies like Ferrari and Ikea use this color to promote a posh and comfortable lifestyle. Ferrari is a car company which incites happiness in many car lovers. Ikea is a furniture company, where decorating your own homes gives joy to other people. · Color psychology of the color Pink If we want to refer to the gender stereotypes in our society, pink is always a color associated with femininity. Pink serves a purpose to indicate that all things girly should be pink in color. Thus, the color psychology reinforces the gender stereotype of how a color like pink points towards immaturity and playfulness. Companies like Victoria’s secret and Barbie use the color pink to point towards the fact that only girls and women should use them. The psychology of blush pink is to point towards the market of women.

3. · Color psychology of the color Blue The color blue indicates peace, harmony, and trust. But according to literature authors, it also shows sadness and depression. However, as it mostly points towards a sense of calm and confidence, many companies use this color. The psychology of color blue points towards the fact that the company is trustworthy. Companies like Facebook and Twitter use blue in their logos, which gives us a sense of security in using this app. Healthcare products like Oral-B also use this to provide the customer with a sense of satisfaction. · Color psychology of the color Purple The color purple is mostly associated with royalty and nobility. However, the psychology of colors says that one might prove to be arrogant if they use purple too much in their brands. But adding the color purple adds an extra oomph to your brand space. Companies like Yahoo use color to stand out from other tech and digital companies. You can read the full content: https://businessupside.tumblr.com/post/635573214887755776/do-colors-have-a-hidden-meaning- do-brand •••••••••••••••••••••••••• Business Upside Email ID: support@businessupside.com Phone No.: +1-425-605-0775 Visit Us: https://www.businessupside.com/ Stay Connected Via: https://www.facebook.com/businessupside https://www.youtube.com/channel/UCuSkeS5oU-B2tRIBDYntmaw https://twitter.com/BusinessUpside1