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For more course tutorials visitwww.uophelp.comPSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article AnalysisPSY 322 Week 1 DQ 1PSY 322 Week 1 DQ 2PSY 322 Week 2 Individual Assignment Marketing Communication MemoPSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation ReferencesPSY 322 Week 2 DQ 1PSY 322 Week 2 DQ 2PSY 322 Week 3 Individual Assignment Marketing Research and Promotional MessagePSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual MapPSY 322 Week 3 DQ 1PSY 322 Week 3 DQ 2PSY 322 Week 4 Individual Assignment Geodemographic clusteringPSY 322 Week 4 DQ 1PSY 322 Week 4 DQ 2

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Psy 322 education begins uophelp com

PSY 322 Education Begins/uophelp.com

for more course tutorials visit

www.uophelp.com


Psy 322 education begins uophelp com1

PSY 322 Education Begins/uophelp.com

PSY 322 Entire Course

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  • PSY 322 Week 1 DQ 1

  • PSY 322 Week 1 DQ 2

  • PSY 322 Week 2 Individual Assignment Marketing Communication Memo

  • PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References

  • PSY 322 Week 2 DQ 1

  • PSY 322 Week 2 DQ 2


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 1 DQ 1

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  • Write the differences between thinking ads and feeling ads in your own words - 100 to 150 words required. No quotes from the text - paraphrase and put it in your own words.


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 1 DQ 2

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  • quotes. - 100 to 150 words.

  • What question were the researchers asking in each of the two articles?

  • What research procedure did they use to answer that question? It might be an experiment, a survey, content analysis or a review of other research.


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis

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  • Analysis

  • Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources.

  • Prepare a 750- to 1,050-word paper in which you analyze your articles


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 2 DQ 1

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  • An interesting question is how the market researchers determined the motivations of the different people.

  • What kinds of ads or other marketing strategies would work will with people who score high on th Part A scale?

  • What kinds of ads or other marketing strategies would work will with people who score high on the Part B scale?


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 2 DQ 2)

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  • them "home equity loans" and suggest that this had a role in the recent real estate financial troubles.

  • Describe one other product or service that has undergone similar changes in what it was called or how it was promoted and marketed to the specific segments of the public.


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 2 Individual Assignment Marketing Communication Memo (New)

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  • We have another Week 2 individual Assignment but with different description/instruction, which can be found here on this link

  • http://www.uophelp.com/PSY-322/product-5725-PSY-322-Week-2-Individual-Assignment-Marketing-Communication-Memo


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 2 Individual Assignment Marketing Communication Memo

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  • psychographics to increase the customer base of one of the following companies:

  • •A nonprofit organization that teaches Tai Chi for health and balance and stress reduction

  • •A pet store that offers organic, healthy food and environmentally friendly toys and beds

  • •A music store that wants to expand beyond guitars and drums to other instruments and sheet music.

  • The memo must include the following:


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References

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  • PSY322 Week 2 Assignment Consumer Traits and Behaviors Paper and Presentation References

  • Submit an annotated reference list, showing the works cited in the paper, which must include at least eight peer-reviewed sources from the University Library.


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 3 DQ 1

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  • Colonel Sanders of KFC do in the 1930s that most people hadn't thought important until the 1950s? Give the name of the strategy and details on what he did.

  • Same question for Ray Kroc of McDonald's in the 1950s.

  • Is there a company or a company leader today who appears to have the same kind of foresight that those two


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 3 DQ 2

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  • Take a look at the comparative chart on p. 14 in your Consumer Behavior text.

  • Chose one of the 14 comparisons. Make sure it is one that no one else has used yet. (You'll have to read their DQs to know which ones are taken).

  • Think of a product you are familar with.

  • Use details and specific examples to show what a marketing strategy would be under the "traditional marketing concept" and what it would be under the "value- and retention-focused


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message (New)

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  • We have another Week 3 individual Assignment but with different description/instruction, which can be found here on this link

  • http://www.uophelp.com/PSY-322/product-5735-PSY-322-Week-3-Individual-Assignment-Marketing-Research-and-Promotional-Message


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message

For more course tutorials visit

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  • rural teenagers; senior achievers vs senior survivors) See VALS, Ch 3 in Consumer Behavior)

  • Give specific examples of how different marketing strategies would be required for each of your subgroups (i.e. how you would market cell phones to urban rather than rural teens and how you would market retirement plans to senior achievers vs senior survivors. Be very specific.

  • Present this info in a 12-slide powerpoint with notes.


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map

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  • PSY 322 Week 3 Consumer Traits and Behaviors Paper and Presentation Conceptual Map

  • Prepare a conceptual map of where your LT sees the Consumer Traits and Behavior Paper going. This can be a formal outline, scatter maps or ven diagrams. Be creative!

  • Do Not just list all the consumer traits and behaviors


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Outline

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  • We have another Week 3 Team Assignment but with different description/instruction, which can be found here on this link

  • http://www.uophelp.com/PSY-322/product-5741-PSY-322-Week-3-Team-Assignment-Consumer-Traits-and-Behaviors-Paper-and-Presentation-Conceptual-Map


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 4 DQ 1

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  • Find two deodorant ads targeted to different audiences. Analyze the aspects of each. Explain how groups may interpret them. Is there a difference? If so, why?


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 4 DQ 2

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  • ect two households featured in two television series. Classify each household into a social class. What is each household’s lifestyle and consumption behavior?

  • Be very specific with details and examples. No generalities


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 4 Individual Assignment Environmental and Consumer Influences Analysis Paper

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  • Identify the psychological and social factors, such as motives, perception, attitudes, personality, family, social class, and reference groups, that influence consumer behavior toward your product or service.

  • Choose three external factors that affect consumer behavior. Examine


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 4 Individual Assignment Geodemographic clustering

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  • PSY322 Week 4 Assignment Geodemographic clustering

  • Select a product or service with which you are familiar.

  • Read carefully the section on Geodemographic Clustering in Chapter 10 of Consumer Behavior.


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 5 Individual Assignment Case Study Analysis Paper (New)

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  • We have another Week 5 IndividualAssignment but with different description/instruction, which can be found here on this link

  • http://www.uophelp.com/PSY-322/product-5757-PSY-322-Week-5-Individual-Assignment-Case-Study-Analysis


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 5 Individual Assignment Case Study Analysis

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  • PSY322 Week 5 Individual Assignment Case Study Analysis

  • Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.

  • Prepare a 15-slide powerpoint with notes case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation (New Syllabus)

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  • We have another Week 5 Team Assignment but with different description/instruction, which can be found here on this link

  • http://www.uophelp.com/PSY-322/product-5762-PSY-322-Week-5-Team-Assignment-Consumer-Traits-and-Behaviors-Paper-and-Presentation


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PSY 322 Education Begins/uophelp.com

PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation

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  • Prepare a 1,200- to 1,600 word academic research paper in which you examine specific consumer traits and behaviors. Address the following:

  • u Identify three psychological processes and three social processes that may influence consumer behavior.

  • u For each of the six processes, describe a marketing plan that would use trigger those processes to get people to buy your product or service.


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PSY 322 Education Begins/uophelp.com

for more course tutorials visit

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