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Digital advertising

An advertisement is defined as a promotional message to sell a product. Digital advertising is the process when businesses leverage Internet technologies to deliver promotional advertisements to consumers.<br>

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Digital advertising

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  1. DIGITAL ADVERTISING • An advertisement is defined as a promotional message to sell a product. • Digital advertising is the process when businesses leverage Internet technologies to deliver promotional advertisements to consumers. • Also known as online advertising,online marketting, internet advertising or web advertising. • It creates brand awareness. • To promote the brand or generate sales.

  2. Types of Digital Advertising • Display Advertising. Display advertising is a type of online paid advertising, typically using images and text. • Search Engine Marketing & Optimization (SEM) & (SEO) • Social Media. • Native Advertising. • Pay Per Click (PPC) • Remarketing. . • Affiliate Marketing. • Video Ads.

  3. Ways for Digital Advertising • Creative Elements • Spend Wisely • Do Your Research. • The Buyer Process. • Know Your Target Audience. • Connect Social Media Metrics With ROI. • Leverage Facebook. • Integrate All Marketing Channels. • Geo-fencing. • Optimize Product Listing Ads.

  4. DIGITAL ADVERTISING DISPLAYS • Digital advertising displays includes billboard advertising, digital signages, LED and LCD screens. BILLBOARD ADVERTISING • It is a large outdoor advertising structure typically found in high traffic areas. • Used to present large advertisements to passing pedestrians and drivers. • Designed in such a way that to catch person’s attention and impression very quickly.

  5. Topmost Digital Advertisers 1. Backlite Media 2. Ogilvy & Mather 3. Mullen 4. McCann Worldgroup 5. Publicis Groupe

  6. Topmost Outdoor Digital Advertising Display Manufacturers • Backlite Media • Clear Channel Outdoor • Perfect Audience • Sojern • Digital Signage

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