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Annual InvestScape 2017: Decoding the $8.8 bn Invested in MarTech in 2017

In Q4 martech companies received $2.3Bn of funding. But it was United Kingdom that received the highest funding, after United States, in Q4-2017 - https://www.martechadvisor.com/annual_investscape_2017.php

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Annual InvestScape 2017: Decoding the $8.8 bn Invested in MarTech in 2017

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  1. MarTech Advisor Annual InvestScape 2017: Decoding the $8.8 bn Invested in MarTech in 2017 Link: https://www.martechadvisor.com/articles/mta-lab/annual-investscape-2017-decoding-the-88-bn-invested-in-martech-in-2017/

  2. Interested in the funding landscape for martech? Then the unmissable Annual Issue of MTA InvestScape packed with charts, stats and commentary from the experts – is for you. With 3 sections that take you through the annual and quarterly stats, as well as the investment trends you can expect in 2018, straight from the investors themselves! Total VC funding for martech fell 37% from $16 billion in 2016 to $8.8 billion in 2017. At first glance, that may seem alarming, but on closer examination, this is not only ‘not apocalyptic’ but may, in fact, be good for the industry! This and several other such nuggets await you in perhaps the only freely available, research-backed annual study of the VC landscape in martech – the MTA Annual Investscape. It's everything about VC funding and investments in the MarTech Space from 2017. Whether you are a VC, a martech vendor looking to acquire or be acquired, a startup looking for funds, or just someone who is interested in how things go for martech, then you can’t miss this comprehensive, easy-to-read, research-based report exclusively from MarTech Advisor.

  3. 2017 Report Highlights • Mobile Marketing, though at number 1 spot in terms of most funded category – just shy of a billion dollars – went there because of a single large investment in AppLovin ($841Mn)- not surprisingly a mobile apps company. • Other top funded martech companies were, Unity Technologies ($400Mn; gaming technology), Slack ($250Mn; collaboration and project management), Magento ($250Mn; e-commerce enabler), Reddit (Community) and Squarespace (Website and UX) with $200Mn of funding each. • Docker (containers) and Datarobot (machine learning and predictive modeling) got funded twice in 2017 with a total haul of $137Mn and $121Mn respectively. • The most common type of funding in 2017 was Venture Capital funding. • Salesforce Ventures appeared as the top investor for the second consecutive year. They have invested 15 times in multiple martech categories in 2017 . They are also the top investor of Q4 2017, with 4 investments for companies in different categories.

  4. 2017 Report Highlights • Other top investors of 2017 who have invested more than 7 or more times are Accel Partners (11), Y Combinator (8), New Enterprise Associates and Silicon Valley Bank (7 times each). • Martech companies from USA contributed 80.8% of the total funding in 2017, whereas, martech companies from ROW received 19.2% of funding • In Q4 martech companies received $2.3Bn of funding. But it was United Kingdom that received the highest funding, after the United States, in Q4-2017 .

  5. Sneak Peek of the Report

  6. Sneak Peek of the Report

  7. Sneak Peek of the Report

  8. Full Report Available: https://www.martechadvisor.com/annual_investscape_2017.php About Us: MarTech Advisor is the world's leading source for marketing technology news, research, product comparisons & expert views.

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