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How a Market Research Co. Tackled Fake Data Issue with Mobile App

A Delaware-based market research company suddenly faced a challenge that they had never encountered before - a rise in fake data collection. They found a solution that mysteriously solved not just one problem, but tackled other challenges too - which ultimately led to an increase in greenbacks! Read this case study to find out interesting details.

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How a Market Research Co. Tackled Fake Data Issue with Mobile App

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  1. How a Market Research Co. Tackled Fake Data Issue with a Mobile App By Axonator

  2. Before we begin, did you know that around 32% B2B customers & 23% consumers provide fake information? No wonder names like Brad Pitt & Tom Cruise are found in database as contact information.

  3. A Delaware-based market research company - Eagle Market Research faced a new challenge - rise in fake data collection.

  4. Due to fake data instances, the co. started losing clients as well. When investigated, the reason for fake data was found - can you guess? Agents filling up data on their own!

  5. EMR started looking for solutions that: 1. Eliminated Fake Data Problem 2. Included Powerful Analytics Capabilities They did come across a solution to this problem: Axonator Mobile App.

  6. Survey forms on mobile were easy to fill - most of them required just clicks, irrelevant questions could be skipped, etc. They started by converting paper forms into mobile forms through Axonator apps.

  7. As teams could finish more surveys in a day, the productivity just shot up incredibly.

  8. But how exactly did they tackle fake data issue? Axonator’s bundle of powerful features solved this challenge.

  9. Rich Data Capture: Image-Audio-Video The teams could capture photos. They could also record the audio/video directly with mobile forms. ● ●

  10. Location & Timestamp The team captured their current location with just a click on mobile forms. On tapping the ‘timestamp,’ it fetched the exact time of survey. ● ●

  11. No Repeat Mobile Number: Same no. was not accepted twice by the system. OTP Feature: When mobile no. of the respondent was entered in the form, an OTP was sent to the his mobile no.

  12. This increased data’s authenticity manifold. A combination of all these factors eliminated fake data issue completely & data manipulation became impossible.

  13. Advanced Analytics was deployed to track performance, gain actionable insights, boost productivity, & explore new revenue opportunities.

  14. Other Benefits Gained: Real-time Data Sharing Report-Generation No Data Entry Reduced Costs on Paper & Print Platform Integration ● ● ● ● ●

  15. Quick Stats Decrease in Paper Usage - 87% Increase in Productivity - 33% Decrease in Fake Data Instances From - 24% to 3% Overall Increase in Revenues - 29% ● ● ● ●

  16. Interested in finding out how Axonator can help your business? Start Your Free Trial Today! Website: https://www.axonator.com/ E-mail: Support@axonator.com

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