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How to Increase User Interaction on Your
Your company’s website is the face of your business. This fact is quite crucial for enhancing the
visibility of your business to your intended users and potential clients. Increasing your user
engagement decreases your bounce rate, increases the traffic, leads to more visitors, ultimately
more conversions and results in an increase in the growth of your business. Here, we give you five
such important and effective ways to increase the user interaction on your website from a web
Ease of Navigation
When you are designing your website, make sure to make it easily searchable and navigable for your
website users. Design your navigation bar in such a way that it is consistent on each and every web
page of your website. Confusing and complicated designs which tend to confuse a visitor should
always be avoided at any cost, as visitors are usually impatient and might not spend enough time to
dig into the contents on your website. In fact, uncluttered and well organized navigation design
increases the potential in boosting the number of visitors and also at the same time increases the
aesthetic value of the site’s web design.
Public Opinion About your brand on the website
Providing Testimonials as well as mentioning your previous work says a lot about your business.
People’s opinions and experiences about your company serve as a testimonial for validating your
product and services. This is a wonderful feature and should be provided on your website to earn
the trust and a positive social validation about the general public opinion about your services.
Since people who spend time online are always on the lookout for knowing what others have to say
about the product or services they would want to use, therefore design your website in such a way
so that you include this feature and which will benefit you in the long run by leading to higher
conversions. For example, a web designing company in Delhiis likely to have online users who are
searching for public opinion about Delhi based companies providing wesb designing services.