Www writing for the wired world
Download
1 / 30

WWW: Writing for the Wired World - PowerPoint PPT Presentation


  • 236 Views
  • Uploaded on

WWW: Writing for the Wired World International Association of Business Communicators November 28, 2001 Darlene Fichter www.lights.com Overview Web Writing - Do’s & Don’ts Format Scanning Style Language Jargon Hearsay or Research? Usability Studies

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'WWW: Writing for the Wired World' - Ava


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Www writing for the wired world l.jpg

WWW: Writing for the Wired World

International Association of Business

Communicators

November 28, 2001

Darlene Fichter

www.lights.com


Overview l.jpg
Overview

  • Web Writing - Do’s & Don’ts

    • Format

    • Scanning

    • Style

    • Language

    • Jargon


Hearsay or research usability studies l.jpg
Hearsay or Research? Usability Studies

  • Observed and tested thousands of people using the web

    www.usability.gov

    www.useit.com

    Stephen Krug, Don’t Make Me Think


Reading writing l.jpg
Reading & Writing

  • Goal is to communicate

    • Strategy

    • Key messages

    • Your audience

There is nothing more important than the strategy phase. If you don’t spend time on it, it’s like being on a dark road without your headlights on.

Drue Miller, Webmistress Vivid Studios


How users read on screens l.jpg
How Users Read on Screens

  • How do people read on the screen?

    • Top to bottom

    • Left to right

    • Focus first on

      the micro-content

    • Scroll to the bottom

    • Only after failing

      - side menu

      - top menu


Reading l.jpg
Reading

  • 25% slower on the screen

  • Arial or Times Roman fonts at 12 pt are the most legible


Users don t read l.jpg
Users Don’t Read

  • People who are looking for information on the web, they don't READ, they SCAN.

  • Most people WILL NOT read instructions or HELP.


What if they need to read l.jpg
What if they need to read?

Tips:

  • Provide a good headline and summary.

  • Make it easy to print the 20 page report or pieces of a 100 page report.

  • Make sure that longer documents are indexed!


Long html documents l.jpg
Long HTML Documents

  • Chunk it

  • Present a “model” that the users grasp

  • Offer internal navigation

    • page to page

    • back to section

    • back to table of contents


Scanability l.jpg
“Scanability”

  • Create headings and subheadings

  • Be consistent

    • use font and/or color to offset headings


Which is easiest to read l.jpg
Which is easiest to read?

Anatomy

Biology

Biotechnology

Chemistry

Microbiology

Physics

Zoology

  • Anatomy

  • Biology

  • Biotechnology

  • Chemistry

  • Microbiology

  • Physics

  • Zoology

Anatomy Biology Biotechnology Chemistry Microbiology Physics Zoology

Research says: List with bullets


Tabular content l.jpg
Tabular Content

Books

20th Century

Journals

Electronic Books

Modernism

Impressionism

Art Format

20th Century Books

Modernism Journals

Impressionism Electronic

Research says: Use Categories


Scanning for links l.jpg
Scanning for Links

How to Find Information

  • Search the catalogue

  • Browse by subject

  • For e-books, click here

  • Visit our list of web links


Scan for links l.jpg
Scan for Links

  • Make the links in your text meaningful.

  • Make visited and unvisited links contrast with the base font color and with each other.

  • Designing for scent – Jared Spool 4-9 words


Style l.jpg
Style

  • Concise

  • Pyramid style (newspaper)

  • Scanning – lists, lists and more lists

  • Looks a lot like PowerPoint


Language l.jpg
Language

  • Use the language of your users

  • Ambiguity is a problem

  • Provide context


Classic mistakes l.jpg
Classic Mistakes

  • Web sites are full of jargon

  • Organized by internal departments and use internal names


Other important writing tasks l.jpg
Other Important Writing Tasks

404 Document Not Found

  • Errors

    • Should stand out from other text

    • Should be comprehensible


Things to avoid l.jpg
Things to Avoid

  • “Marketese”

    • Anything that sounds like “advertising” is a complete turn off … the best, the biggest …


What works l.jpg
What works?

Have you ever been at a web development meeting where people debated the size of an image or the color of link or a label for hours?


Cookie test l.jpg
“Cookie” Test

  • Preference or “cookie” testing

    • My Account

    • Your Account Status

    • Chequing Account

    • Login


Paper mockups l.jpg
Paper Mockups

  • Test pages and ask where would you click to do X, Y and Z?


Imitation is the sincerest form of flattery l.jpg
Imitation is the sincerest form of flattery

  • Test someone else’s page or site


Task based testing l.jpg
Task Based Testing

  • Real users doing typical tasks

  • Observers

  • Analysis


Secret to writing for the wired world l.jpg
Secret to Writing for the Wired World

  • Observe, test, and learn

  • Test some more


Thank you l.jpg
Thank you!

  • Questions?

  • Darlene Fichter

    Northern Lights Internet Solutions Ltd.

  • Web Sites Usability & Writing

    • http://www.lights.com/talks/


ad