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The internet and new technologies


Google Chrome

Facts about Google:


SearchGoogle Web SearchGoogle Blog SearchGoogle News Google HealthGoogle Book Search Scholar Google FinanceGoogle MapsGoogle ImagesGoogle VideoGoogle EarthGoogle SkyGoog-411Google AlertsGoogle Patent SearchGoogle accelerator


“Google's share of Internet searches is more than 60% in the USA -- about twice the combined total of Yahoo and Microsoft, according to ComScore MediaMetrix. And Google commands 78% of worldwide search advertising revenue, worth $11.5 billion a year. Yahoo has 11%, worth $1.6 billion.”

  • Jon Swartz and Byron Acohido, USA TODAY, February 4, 2008, p. 2B


AdvertisingAdwords(runs targeted ads around Google's search) resultsAdsense(contextual linking service)DoubleclickFeedburner(feed and blog advertising network)Google Airwaves(automatically connects advertisers with radio stations)


  • Advertising provides 99% of Google’s Revenue

  • “Today, only 5 to 10 percent of advertising budgets are spent online, even though most Americans now spend as much time on the Web as watching television.”

    • Lohr, Steve, International Herald Tribune, October 13, 2007, p. 19


Personalization and organization

IGoogle

Google Notebook

Google Custom Search

Google Reader

Google Translate


Office Software (Google Apps)

Google Docs

Google Sites

Google Calendar

Google Desktop

(search and personalize your computer)

Google Glossary

Sketchup 3-D form creation (@Last Software)

Gapminder’s Trendalyzer Software: visualization graphics


Communication

Gmail

Postini: email security and anti-spam service

Google Talk

Google Groups

Orkut.com

OpenSocial standard

(which will link applications across major social-networking sites)

Jaiku

(microblog and connect with your friends. Post from the Web, by SMS, or from desktop clients. Add comments, use icons, link Webfeeds.)

Dodgeball

(social-networking software for mobile devices)

Google Mobile

Google SMS

Google Maps Mobile

Android operating system for mobile phones


VideoYouTubeGoogle Video


BlogsBloggerMeasure Map(A statistics and analytics package geared more towards blogs than other web sites)


WikiKnolJotspot


Photographic ImagingPicasaPanoramio(photo tagging and photo sharing site)VideogamesJASS Inc.


Shopping and Electronic PaymentGoogle Product SearchGoogle CheckoutGoogle Payment CorporationAllpay(provides bill payment solutions including swipe cards Direct Debit Barcoding Internet Telephone and mobile phone bill payment solutions)


AirwavesGoogle Spectrum Investments Inc.


ComputationGoogle Code


BrowsersCHROME


  • Google Data Center, Oregon


  • Google built 5 new datacenters in 2006 in the U.S., with an average of over 8,000 servers per datacenter. By June 2006 Google had an estimbated 550,000 servers worldwide.


Google’s search goes out to sea


Google is investing in orphaned cable networks


  • Google is launching wireless ISP


What does it mean?


  • Google’s shares crested $747.24 in November, 2007

  • Microsoft is worth $270 billion

  • Google is worth $160 billion. Microsoft’s software market, however, offers weaker growth prospects.


  • Google Earnings Top $5.37 Billion in Revenue Q2 2008

  • Google Search To Surpass Size of Microsoft Windows in 2009

    “Google's search business will be larger and more profitable than the most profitable and legendary monopoly in history--Microsoft Windows. (Just Google's search business--that doesn't even include AdSense).”


Evolution of a Mass Medium

THREE STAGES OF MASS MEDIA

  • Novelty Stage

  • Entrepreneurial Stage

  • Mass Medium Stage


Internet History:

1. Novelty Stage

1954


Internet History:

1. Novelty Stage

1964


Internet History:

1. Novelty Stage

  • Packet Switching/Leonard Kleinrock (1959-1962) (video)


DISTRIBUTED NETWORK


Internet History:

1. Novelty Stage

  • Packet Switching/Leonard Kleinrock (1959-1962) (video)

  • ARPANET

  • UNIX (video)

  • USENET (Video)


Internet History:

2. Entrepreneurial Stage

  • National Science Foundation (NSF) uses the Internet to link Universities, researchers


Internet History:

3. Mass MEDIA stage

  • 1992: CERN labs

    the world's largest particle physics laboratory


Technology Transfer at CERN


Tim Berners Lee/CERN


1992: lee invents HTML

Hyper Text Mark Up Language


Internet History:

  • 1993: Mosaic

    =first image-based

    Internet browser


Internet History:

  • 1994: Netscape


Internet History:

  • 1995: Internet Explorer


Internet History:

  • 1995: Internet Explorer


In 1994, a mere 3 million people were connected to the Internet.

By 1995: 24 million were connected.

The Internet had become a mass medium


Killer Application: the Web and its graphic interface

WWW


Educators discover the Internet: 1995

Clinton and the “EDUCATIONAL CHALLENGE: All schools wired by 2000


Net Day: 1995


The Road Ahead by bill gates, 1995


ADVERTISING THE INTERNET AS A KEY TO EDUCATION

No More road: Mci commercial (1994)

Microsoft Commercial (1996)

Hello America: MCI (1997)

There is no Race: MCI (1997)

A Revolution: ORACLE, 1998


The internet became a mass medium Faster than any mass medium before it.


MAPPING THE INTERNET

How does it work?


Mapping the Internet

World Wide Web

  • Internet Service Providers


Mapping the Internet

World Wide Web

  • Internet Service Providers

    AOL, Netzero, Comcast, Earthlink,Satellite,WiREless

    • MEDIACom

    • local cable companies (CFU)

      AOL BEGAN IN 1985 BUT TOOK OFF IN 1995


Mapping the Internet

World Wide Web

  • Internet Service Providers

  • Browsers


Mapping the Internet

World Wide Web

  • Internet Service Providers

  • Browsers

    --Internet Explorer (1995), Safari, FIREFOX, Opera, CHROME…


Mapping the Internet

World Wide Web

  • Internet Service Providers

  • Browsers

  • Directories

    Yahoo! (1994)

    1996, 1998.2003,2008

    Open Directory Project

    Intute,rod Library


Mapping the Internet

World Wide Web

  • Internet Service Providers

  • Browsers

  • Directories

  • SEARCH ENGINES


In the beginning, there were five: (1995-2003)


Alta Vista: 1995

Inktomi: 1995

Google: 1998

All the web: 1999

Teoma: 2000


  • Search Engines: 1995-2003

  • Based on keyword search


  • Google’s algorithmic Search (based on page rank) dominates the industry


To summarize: the big 4 search engines today:

GOOGLE (#1 by a mile)

Yahoo (Which bought Inktomi, Altavista, alltheweb, and Overture in 2003)

MSN Live Search

Teoma (ask.com)


Keyword search = killer application for Online advertising

$$$$$$$

(banner ads…vs….keysearch)


Mapping the Internet

  • Email and Instant Messaging Systems, blogs…..


Vs.

WEB 1.0

The web between

1994-2004

WEB 2.0

Today


WEB 1.0 is aboutReadingCompaniesclient-server HTML home pagesLecturesAdvertisingservices sold over the webEncylopedia BritannicaKUNI LIVEABC.com

Web 2.0 is about

Writing

Communities

peer to peer XML

Blogs

Conversation

word of mouth

web services

Wikipedia

Pandora

Youtube


Facebook and Twitter

Brave New World of Digital Intimacy by Clive Thompson


Think

pair

share

Do you need to stay on Facebook just to monitor what’s being said about you?

Is participation on FB optional or not? If you don’t dive in, will people define you? Do you feel you HAVE to be on FB?

Can you imagine a Facebook for children in kindergarten, and they never lose touch with those kids for the rest of their lives? What’s that going to do to them?

With more self-disclosure via facebook, have you become more reflective?

If you grew up in a small town (in Iowa?), are there some similarities between that and Facebook?


  • Some facts about facebook

  • Mark Zuckerberg, now 24, founded Facebook 2 years agoin his dorm room at Harvard

  • site quickly amassed nine million users.

  • Early version: took a long time to search friends’ sites, used to be more private

  • enter newsfeed: not so public--YIKES!--people hated it

    • ZUCHERBERG Adapted FB to choose HOW public you want your information

    • People loved it

  • “The bits of trivia that News Feed delivered gave them more things to talk about — Why do you hate Kiefer Sutherland? — when they met friends face to face in class or at a party.”


  • Some facts about facebook

  • People felt more connected to friends

  • FB now has 100 million users

  • People are drawn to incessant online contact: social scientists call it “ambient awareness.”

  • Microblogging: posting tiny updates of what you’re doing.

  • Who cares about what you’re doing?

    • Lots of people.

    • Feel more connected….sense the rhythm of friends lives so much better

    • On their own, updates are insignificant, but over time….

  • Similar pattern evident w/ mobile phones


questions about facebook

What sort of relationships are FB friends?

What does it mean to have hundreds of “friends” on Facebook?

What kind of friends are they, anyway?


thinking about facebook

“Dunbar number”: human groupings naturally tail off at around 150 people

“sociality haS truly exploded in people’s “weak ties” — loose acquaintances, people they knew less well. It might be someone they met at a conference, or someone from high school who recently “friended” them on Facebook, or somebody from last year’s holiday party.”

“weak ties” greatly expand your ability to solve problems.”


thinking about facebook

Problems with such a huge expansion of weak ties?

“Psychologists and sociologists spent years wondering how humanity would adjust to the anonymity of life in the city, the wrenching upheavals of mobile immigrant labor — a world of lonely people ripped from their social ties. We now have precisely the opposite problem.”

“On the internet: nobody knows if you’re a dog no longer applies….”If anything, it’s identity-constraining now…You can’t play with your identity if your audience is always checking up on you.”


Media Convergence

Nokia 98


Free Expression, Security, Access

  • Inappropriate material


Free Expression, Security, Access

  • Inappropriate material

  • Privacy/information secuity

    • Spam

    • Phishing

    • Datamining/cookies

    • Keylogging

    • Spyware

    • hacking


Free Expression, Security, Access

  • Inappropriate material

  • Privacy/information secuity

    • Spam

    • Phishing

    • Datamining/cookies

    • Keylogging

    • Spyware

    • Hacking

  • Digital Divide


Web 3.0?

Linux

penguin

Semantic Web--even more connected

Commercialism--even more commercial


Web 3.0?

Epic 2014


Web 3.0?

Internet Archive

Keeping content accessible

Digital archiving movement

OPEN SOURCE SEARCH ENGINES

LUCERNE + NUTCH

KODERS


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