The Elements of Persuasion. “ . . . Verbal communication that attempts to bring about a voluntary change in judgment so that readers or listeners will accept a belief they did not hold before.”. Changing the Reader’s Belief.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
“ . . . Verbal communication that attempts to bring about a voluntary change in judgment so that readers or listeners will accept a belief they did not hold before.”
Recognize that you are confronted by a deeply rooted belief that can only be changed by the reader.
Ex. My neighbor is a Scot and he has a bad temper. All Scots are ill-tempered people.
The reasoning fallacy of assuming that because an event preceded a second event, it caused the second event.
Society should treat the scientists who developed the atom bomb in the same way that it treats a person who supplies guns to criminals.
This means attacking the person rather than the facts or issues.
Rationalizing presents your point of view without substantial proof.
Thinking of a problem or a solution as having only two sides is either-or thinking, and it is responsible for much poor reasoning.
Circular thinking occurs when people appear to be presenting arguments in favor of a point, but, in reality, present no arguments at all. What they say, in effect, is that the statement is true because it is true.