Propaganda & Persuasion Persuasion A communication process to influence others Recipient voluntarily adopts new behavior or point of view Mutually satisfying Both persuader & persuadee stand to have needs fulfilled Propaganda
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Deliberate & systematic attempt to shape perceptions, manipulate congitions & direct behavior
Goal is to further cause of propagandist
No concern for well-being of recipient
Though propagandist may profess concern
Ultimate goal is to control public opinion & manipulate behavior
Caesars of Imperial Rome
Examples of black propaganda
But often exaggerated and/or fabricated
Brainwashing of prisoners
Maintains the status quo
Arouse support for a cause