Mixing Business with Pleasure The Hottest New Trend in Travel. Business executives have the means to afford a great vacation, but not the time It's the reality of time constraints and complications that come with today’s two-income households.
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* The Travel Industry Association of America (TIA)
In the past 12 months, have you extended a business trip for your own leisure/vacation reasons?
Within the 48 U.S. states 44%
Outside the 48 U.S. states 15%
* 2000 BusinessWeek Subscriber Study
In a new study of business travelers commissioned by Deloitte & Touche:
"For years, Americans have brought work on their vacations. Now, the lines are blurring even further, and combined business/pleasure trips are emerging as a significant travel industry trend.
After their meetings are finished and business travelers turn into pleasure travelers, they might be more likely to splurge on food and services, particularly if they are staying longer at the facility and traveling with a spouse or friend."
* Adam Weissenberg, Partner, Deloitte & Touche LLP
Travel, Hospitality and Leisure Sector Leader
October 2nd issue:
Ad close: August 14th
“Are you traveling for business or pleasure?Yes!”
Ad Close: September 25th
“Best Cities for Business, Meetings and Fun”
Our business/leisure traveler will spend more with you, and do it more often
BusinessWeek can help you take advantage of the Hottest Trend in Travel
Our special sections combining business and leisure travel are published to help you concentrate your communications efforts on your best customers