Lasting Media Strategies of Joe Paterno “Paterno & The Media” Monday, December 14 Charity Bartko [email protected] Final Project- Option #5 Outline Overview Joe’s overall role within the media Five examples of philosophies and strategies including analysis Closing thoughts Overview
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As the media evolves over time, public figures whose work includes media exposure must evolve with it. Perhaps no other figure has had as much exposure to different forms of media over a prolonged period of time as Joe Paterno has. While some of Joe’s approaches to the media may have changed, many of his strategies and philosophies remain the same. Through analysis of different media outlets such as print news stories, video and press coverage, Paterno’s adherence to his “Grand Experiment” and all Penn State sports can and should be recognized. Other strategies that he has employed in the 60s and 70s and continue to utilize today include his public speaking skills to motivate different publics, combating the criticism he has faced in respect to having a weak schedule, and his press conference coverage.
Link: Entire Article
Top 10 Football Graduation Success Rates Among AP Top 25 (Oct. 26, 2008 poll)
Video: (click on image)
Link: Penn State Basketball Program
“JoePa cheers on Penn St. hoops, waxes about NYC”
by Genaro C. Armas
April 2, 2009
This example is a USA Today story written about Joe Paterno’s excitement in regards to the Penn State Basketball team’s run to the NIT championship game in Spring 2009.
“Taking advantage of a brief break in the busy spring practice schedule, Paterno has turned into the basketball team's cheerleader-in-chief.”
"At Penn State, Paterno said he used to attend basketball games regularly, but he hasn't gone consistently in recent years in part because the attention from fans at the Jordan Center turns a night out into ‘a little bit of a circus’."Advocacy To All Penn State Sports Now…
Wednesday, September 26 1973-12Weak Scheduling Then…
Link: Entire Article
Link: Pittsburgh Post-Gazette News Article
“Penn State 2009: Lions deny 'soft' label on non-conference schedule”
Sunday, August 02, 2009
By Ron Musselman
Non-Conference schedule ranked second-worst among BCS schools by The Sporting News
Both Paterno and Penn State's players try to downplay the non-conference schedule
"Look at what's happened the last couple years with people in their opening games, where they've gotten licked because somebody thought the team they were playing wasn't very good," he said. "I don't know how good anybody else is.” -PaternoWeak Scheduling Now…
Link: “The Pressure Is Getting To Paterno”
Harsh critique on Joe’s strategy in answering questions during press conferences
Criticism on the way he conducts himself
Reporters seem to be surprised by his responses during this era
Sat at a table with press people
During the week and after practice
TV only received audioPress Conference Coverage Then…
2000’s: Weekly press conferences stream live online and are hosted by several media outlets.
“One thing and one thing only- A single focus for an entire life. Turn the boys into men, the team into a title holder, the whole town into believers, the whole nation into fans. He’s still got it all: the desire, the drive, the dream.”