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Supplement readership profile Key Facts: Frequency of publication: Weekly Day published : Friday Readers : 124,000 Effective motors advertising motorsnortheast is a weekly supplement free inside Friday’s Evening Chronicle containing information on cars, dealerships, reviews and traders

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Presentation Transcript
slide1

Supplement readership profile

Key Facts:

Frequency of publication:Weekly

Day published: Friday

Readers: 124,000

Effective motors advertising

motorsnortheast is a weekly supplement free inside Friday’s Evening Chronicle containing information on cars, dealerships, reviews and traders

73,000 readers of the Evening Chronicle have responded to an advert in local press

Take your share of a potential £218 million marketplace with Evening Chronicle motorsnortheast!

26,000 readers of motorsnortheast expect to replace their car within the next 12 months

On average, motorsnortheast readers are willing to spend £8400 on their next car

That’s direct access to a potential £218 million motors marketplace!

67,000 readers of motorsnortheast have responded to advertising in local press

Readers of motorsnortheast are willing to travel an average of 18.7 miles to visit a motor dealer

101,000 adults turn to the Evening Chronicle when looking for a new cars

158,000 adults turn to the Evening Chronicle when looking for a used car

Source: NOP Research, BEAMER 2005, Total Newcastle area

slide2

Platform readership profile

Key Facts:

Frequency of publication:Weekly

Day published: Saturday

Readers: 67,000

Reaching the the region’s car buying audience

Targeting potential customers, 17,000 readers of The Journal expect to replace their car in the next 12 months

The Journal is a key media selection for the region’s car buying audience – 56,000 adults turn to The Journal when looking for a new or used car

Reaching a captive motors marketplace

11,000 readers of Executive Motoring expect to replace their car within the next 12 months

38,000 readers of Executive Motoring have responded to advertising in local press

Readers of Executive Motoring are willing to travel an average of 17.3 miles to visit a motor dealer

33,000 adults turn to The Journal when looking for a new car

44,000 adults turn to The Journal when looking for a used car

Source: NOP Research, BEAMER 2005, Total Newcastle area

slide3

Platform readership profile

Key Facts:

Frequency of publication:Weekly

Day published: Sunday

Readers: 92,000

Effective motors advertising

motorsnortheast is essential for advertisers looking to reach the Sunday and early week motors marketplace

Delivering target audiences - almost one in four adults that expect to change their car in the next two years read motorsnortheast in the Sunday Sun

Take your share of a £140 million marketplace!

20,000 readers of motorsnortheast expect to replace their car within the next 12 months

On average, motorsnortheast readers spend £7,000 on their next car

That’s direct access to a potential £140 million motors marketplace!

45,000 readers of motorsnortheast have responded to an advert in local press

Readers of motorsnortheast are willing to travel an average of 21.3 miles to visit a motor dealer when thinking about buying a car

21,000 adults turn to Sunday Sun when looking for a new car

23,000 adults turn to Sunday Sun when looking for a used car

Source: NOP Research, BEAMER 2005, Total North East area

slide4

Motors…. Online Marketplace….

65% of car owners used the internet when choosing the car they currently own***

90% of owners of £15-£20k cars say they will use the internet to search their next car ***

  • 274,000 adults in the North East would turn to the Internet when looking to buy a new or used car, 64% of these adults are in the ABC1 socio economic group, showing the potentially lucrative marketplace turning online to find their next car!

Motorsnortheast.co.uk is dedicated to providing North East car buyers with access to a comprehensive motors database from leading motor dealers in the North East

Local motor dealers have the facility to upload all of their motor inventory onto the site daily, ensuring we have the very latest motors details available

Within motorsnortheast.co.uk there are a number of opportunities available to promote your inventory to this unique North East audience, including: Hot Deals, Featured Partners, banners, skyscrapers and tile advertisements

Monthly unique users: 15,952 Monthly page impressions: 136,073

Ratecard

Please note that all upload fees are included in these rates and paid to the software provider by fish4cars. These rates only apply to single site, single upload dealers. Multiple site dealer Groups with multiple uploads will need to be discussed on an individual basis

Nielsen//Netratings July-Dec 2006

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