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Functions of Persuasive Presentations. Reinforcement Refutation Promoting change Call to action . Resources for Persuasion. Listener’s perspective Opinion Leaders Credibility. Components of Source Credibility. Trustworthiness Competence Dynamism. Presenting Evidence. Understood

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Presentation Transcript
functions of persuasive presentations
Functions of Persuasive Presentations
  • Reinforcement
  • Refutation
  • Promoting change
  • Call to action
resources for persuasion
Resources for Persuasion
  • Listener’s perspective
  • Opinion Leaders
  • Credibility
components of source credibility
Components of Source Credibility
  • Trustworthiness
  • Competence
  • Dynamism
presenting evidence
Presenting Evidence
  • Understood
  • Sources
  • Novelty
  • Fear appeals/Threats of harm
order effects
Order Effects
  • Climax order—Recency effect
  • Anticlimax order–-primacy effect
  • Pyramidal order
presentation to convince
Presentation to Convince
  • Goal: convince audience to support an organizational change
  • By:
    • Impact/extent of the problem (PROOF)
    • Causes of the problem (PROOF)
    • Prescribe a specific solution
    • Convince them to take action
presentation to convince7
Presentation to Convince
  • 5-7 minutes
  • Maximum of 2 note cards (KEY WORDS)
  • Minimum of 3 PowerPoint Slides
  • Completed Outline Worksheet
problem solution action

Problem-Solution-Action

Presentation to Convince

components
Components
  • Introduction

1. Problem

2. Solution

3. Action

  • Conclusion
introduction
Introduction
  • Gain attention
  • Establish Credibility
  • Motivation
  • Preview
problem step
Problem Step
  • Explanation
  • Causes
  • Who is affected
  • Evidence/proof
  • Consequences
solution step
Solution Step
  • Explanation
  • Fit
  • Benefit
  • Workability
action
Action
  • Explain action
  • Appropriate?
  • Ask for support
conclusion
Conclusion
  • Review
  • Memorable close
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