Enhance your teaching through video production making a movie from concept to completion
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Enhance Your Teaching Through Video Production: Making a Movie from Concept to Completion. Don A. Wicks, Ph.D. Margaret Maurer, M.L.S. Shane Roach, B.A. The Possibilities Promised by our Visual Culture. Television The maturation of non-book materials in libraries and schools

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Enhance your teaching through video production making a movie from concept to completion

Enhance Your Teaching Through Video Production: Making a Movie from Concept to Completion

Don A. Wicks, Ph.D.

Margaret Maurer, M.L.S.

Shane Roach, B.A.

Lilly West-Wicks, Maurer & Roach

The possibilities promised by our visual culture
The Possibilities Promised by our Visual Culture

  • Television

  • The maturation of non-book materials in libraries and schools

  • Educational publishers create non-print material that is published in conjunction with textbooks

Lilly West-Wicks, Maurer & Roach

Technology and visual communication
Technology and Visual Communication

  • Instructional television

  • Personal video recorders and cameras

  • The Internet

  • Broadband

  • Digital recording

  • Podcasting

Lilly West-Wicks, Maurer & Roach

A quick peak at the literature
A Quick Peak at the Literature

  • Choi & Johnson (2005) —Video instruction

  • Hobbs (2006) —Video in the classroom

  • Lawson, et al. (2006) —Guiding questions

  • Mainhart & Gerraughty (2005) —Production facilities

  • Shrewbridge & Berge (2004) —Role of theory and technology

Lilly West-Wicks, Maurer & Roach

The value of video
The Value of Video

  • Videos in lectures (in person or

    distance education)

  • Videos on Web sites

  • Demonstration videos

  • Case study video

Lilly West-Wicks, Maurer & Roach

The conception of our movie
The Conception of Our Movie

  • A reason for making the movie

    Providing A Tour 

  • The motivation for making the movie

  • Use an appropriate level of complexity

  • Use the tools available to you

Lilly West-Wicks, Maurer & Roach

How could video help us at kent
How Could Video Help us at Kent?

  • Collaborative working relationships

  • History of collaboration

    • Tours of technical services

    • Presentations in classes

      It helped us to have had previous experience working together

Lilly West-Wicks, Maurer & Roach

The tours were taking a toll
The Tours were Taking A Toll

  • Preparation time for managers

  • Disruptions of workflow on the day of the tours

  • Other professors were asking for additional tours

  • Didn’t serve distance education students

  • New library employees needed an orientation

Lilly West-Wicks, Maurer & Roach

Pay off a synergistic solution
Pay-off: A Synergistic Solution

  • By making the movie we eliminated repeated tours in technical services

  • One pedagogical tool satisfied many educational needs at many different times

  • Distance education students are served

Lilly West-Wicks, Maurer & Roach

More synergies
More Synergies

  • We created a library orientation tool

  • Teleproductions students gained experience

  • Don & Margaret learned about movies as pedagogical tools

  • Shane learned about technical services librarianship

Lilly West-Wicks, Maurer & Roach

2006 project timeline
2006 Project Timeline

  • March – Preliminary planning

  • April – Tour of technical services

  • June – Script writing

  • July – Pre-production / preliminary production

  • August – Production (principle shooting)

  • August – Post-production

  • September – Movie complete

  • October – Movie added to library collection

  • October – Red carpet movie premier

Lilly West-Wicks, Maurer & Roach

Touring Technical ServicesSCRIPT__________________________________Opening Titles/CreditsOn screen:The goal of the Libraries & Media Services Collection Management program is to maintain, enhance and preserve the quality of the collections in direct relationship to the mission and priorities of the University. Host : Welcome to The Collection Management area of the Kent State University Library. I’m here with Margaret Maurer, Cataloguing Manager, and today we are going to guide you on a tour of this department, located on the third floor of the Kent State Library.Margaret, there have been a lot of changes in library operations in the past decade or two - with more to come, I’m sure. How do you see the way technical services today?M.M. : It used to be that the work we do here was separated into different units. Today, we are more of a team with individuals contributing their special skills. We have cataloguers, collection development librarians, acquisitions people and more. Let me show you on chart.

Content Creation

  • Managers in technical services gave the 1 ½ hour tour to Don and Shane

  • Don wrote a 20 minute video script based on the tour and tour handouts

  • Draft scripts were reviewed by technical services managers and minimally revised

Lilly West-Wicks, Maurer & Roach


There are three phases to any video production:

  • Pre-production 1

  • Production 2

  • Post-production 3

Lilly West-Wicks, Maurer & Roach

The pre production phase
The Pre-Production Phase

The planning period

  • A crucial phase

  • Can take up as much as

    of your project time


Lilly West-Wicks, Maurer & Roach

Things decided in this phase
Things Decided in this Phase

  • Define the purpose and goal of the video

  • The purpose and goal, once defined, will inform both the structure and the content of the video

  • Good communication is key at this point

Lilly West-Wicks, Maurer & Roach

Decisions how video is going to be used
Decisions  How Video is Going to be Used

  • Stand-alone video

  • Element of a Web site

  • It could be meant to be accessed remotely

    All of this may be determined, in part, on the resources available and the targeted audience

Lilly West-Wicks, Maurer & Roach

Determine the target audience
Determine the Target Audience

  • Plan the video so that the audience can relate to it naturally and easily.

    • Undergraduate versus graduate

    • Introductory, or specialized

  • The demographic will define the

    structure of the final product

Lilly West-Wicks, Maurer & Roach

Three key questions
Three Key Questions

  • What is the purpose of the video?

  • How is the video going to be used?

  • Who is your target audience?

Lilly West-Wicks, Maurer & Roach

How do you present the content in a c r e a t i v e way
How do You Present the Content in a Creative Way?

  • Incorporating graphics and additional video footage adds interest

  • Some subjects translate easily to video

  • Use humor where possible

Lilly West-Wicks, Maurer & Roach

Gfx clip
GFX Clip

Lilly West-Wicks, Maurer & Roach

B roll

Lilly West-Wicks, Maurer & Roach


Lilly West-Wicks, Maurer & Roach

Next decisions other factors
Next Decisions / Other Factors

  • Determine the length of the final video

  • Determine the costs of the video

  • Seek outside funding

  • Determine if the film will be shot in a studio or on location

Lilly West-Wicks, Maurer & Roach

Establish a shooting schedule
Establish a Shooting Schedule

  • Divide the movie into scenes

  • Decide the shooting sequence and schedule

  • Decide where you will shoot each scene

  • Decide who will be in each scene

  • Determine what equipment is needed

    A site survey is a good idea!

Lilly West-Wicks, Maurer & Roach

What you want to convey will determine w ho will be on screen
What you want to convey will determine who will be on screen

Short movies can be used to show:

  • A teacher talking to a


  • The re-creation of an


  • A demonstration

    Will you use professional actors or subject experts with little acting experience?

Lilly West-Wicks, Maurer & Roach

Making sure you get what you want
Making sure you get what you want

  • Work closely together and communicate

  • Be flexible and encourage modifications to perfect the final product

  • The better all of you are prepared in this phase, the smoother the production phase will be.

Lilly West-Wicks, Maurer & Roach

The production phase
The Production Phase


  • The educator’s role—maintaining quality and content control

  • Final changes are the norm

Lilly West-Wicks, Maurer & Roach

Things to know about the production phase
Things to Know about the Production Phase

  • The crew can be large

  • The video equipment can take up space

  • The video director is focused on content and visual continuity

  • The sound equipment will pick up what you least expect it to

  • “Actors” filming over a series of days must dress in the same way each day

Lilly West-Wicks, Maurer & Roach

The post production phase
The Post-Production Phase


  • The video editor pieces

    together the video shot.

    • Involves timing & a

      shot-by-shot identification

  • Graphics are created

  • Music is selected

Transitions and Music

Lilly West-Wicks, Maurer & Roach

Final post production
Final Post-Production

  • Viewing the rough cut version, then…

  • Final changes

  • Signing off on the final film

Lilly West-Wicks, Maurer & Roach

The final product format legal issues
The Final ProductFormat Legal issues

Touring Technical Services


Lilly West-Wicks, Maurer & Roach

Celebrating the movie premier
Celebrating: The Movie Premier

Food !

Red Carpet !

Lilly West-Wicks, Maurer & Roach

Planning handouts
Planning Handouts

  • Glossary

  • ‘Making A Movie’ Planning Sheet



Lilly West-Wicks, Maurer & Roach

Questions thanks for coming
Questions Thanks for coming!

Lilly West-Wicks, Maurer & Roach

Follow up

Contact >

Margaret Maurer [email protected]

Don Wicks [email protected]

Lilly West-Wicks, Maurer & Roach