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Achieving Success Through Effective Business Communication

Achieving Success Through Effective Business Communication. Achieving Success in Today’s Competitive Environment. Competing for jobs Winning customers Writing Speaking Listening Adapting. Effective Communication. Faster decision making and problem solving

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Achieving Success Through Effective Business Communication

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  1. Achieving Success Through Effective Business Communication Business Communication Today, 9e

  2. Achieving Success in Today’s Competitive Environment • Competing for jobs • Winning customers • Writing • Speaking • Listening • Adapting Business Communication Today, 9e

  3. Effective Communication • Faster decision making and problem solving • Earlier warning of potential problems • Improved productivity and work flow • Stronger business relationships Business Communication Today, 9e

  4. Effective Communication • Stronger marketing messages • Enhanced professional image • Lower turnover and higher employee retention • Better results and higher returns for investors Business Communication Today, 9e

  5. What Employers Expect • Organizing ideas and information • Expressing ideas and information • Listening effectively • Communicating with people from diverse backgrounds Business Communication Today, 9e

  6. What Employers Expect • Using communication technologies • Delivering high-quality speaking and writing • Practicing business etiquette • Communicating ethically Business Communication Today, 9e

  7. Characteristics of Effective Messages • Practical information • Factual information • Concise, efficient information • Clear expectations and responsibilities • Persuasive arguments and recommendations Business Communication Today, 9e

  8. Organizational Communication • Internal communication • External communication • Formal communication • Informal communication Business Communication Today, 9e

  9. Internal Communication • Formal communication network • Upward • Downward • Horizontal • Informal communication network • The grapevine • Unofficial lines of power Business Communication Today, 9e

  10. External Communication • Formal contacts • Marketing • Public relations • Informal contacts • Industry gatherings • Social networking Business Communication Today, 9e

  11. Why Is Business Communication Unique? • Globalization and diversity • Information value • Pervasiveness of technology • Reliance on teamwork • New corporate structures • Communication barriers Business Communication Today, 9e

  12. Globalization and Workforce Diversity • Globalization • Market products • Partner with businesses • Employ workers and executives • Workforce diversity • Communication challenges • Competitive advantages Business Communication Today, 9e

  13. Increasing Value of Business Information • Knowledge workers • Competitive insights • Customer needs • Regulations and guidelines Business Communication Today, 9e

  14. Pervasive Technology • Voice systems • Virtual agents • Mobile communication • Networking advances Business Communication Today, 9e

  15. Evolution of Organizational Structures • Tall structures • Flatter structures • Flexible structures • Corporate cultures Business Communication Today, 9e

  16. Reliance on Teamwork • Full-time assignments • Temporary projects • Communication challenges Business Communication Today, 9e

  17. Effective Communication • Connect with the audience • Minimize communication barriers • Use audience-centered approach • Improve communication skills • Provide constructive feedback • Observe business etiquette Business Communication Today, 9e

  18. Connect with the Audience • The communication process • Barriers to communication • Inside the mind of the audience Business Communication Today, 9e

  19. The Communication Process • Sender has an idea • Sender encodes the idea • Sender produces the message • Sender transmits the message • Audience gets the message • Audience decodes the message • Audience responds to the message • Audience provides feedback to sender Business Communication Today, 9e

  20. Communication Barriers • Noise and distractions • Competing messages • Filtering of messages • Channel breakdowns Business Communication Today, 9e

  21. The Mind of the Audience • Receiving messages • Decoding messages • Responding to messages Business Communication Today, 9e

  22. Receiving Messages • Consider audience expectations • Ensure ease of use • Emphasize familiarity • Practice empathy • Design for compatibility Business Communication Today, 9e

  23. Decoding Messages • Cultural issues • Individual beliefs • Language differences • Thinking styles Business Communication Today, 9e

  24. Responding to Messages • Memory • Ability • Motivation Business Communication Today, 9e

  25. Minimizing Distractions • Use common sense • Be courteous • Respect personal differences • Insulate yourself • Avoid unnecessary messages • Prioritize messages • Recognize your feelings • Anticipate emotional reactions Business Communication Today, 9e

  26. Audience-Centered Approach • The “you” attitude • Focus on your audience • Care about your audience • Emotional intelligence • Learn about your audience • Relate to your audience Business Communication Today, 9e

  27. Improve Communication Skills • On-the-job training • Business communication course • Planning and producing documents • Collaborating in teams • Listening effectively • Improving nonverbal communication • Communicating across cultures Business Communication Today, 9e

  28. Giving and Responding to Feedback • Constructive feedback • Process focused • Outcome focused • Destructive feedback • Personal attacks • Unclear guidelines Business Communication Today, 9e

  29. Observe Business Etiquette • Respect • Courtesy • Common sense Business Communication Today, 9e

  30. Communication Technology • Maintaining perspective • Improving productivity • Reconnecting with people Business Communication Today, 9e

  31. Ethical Communication • Includes relevant information • Is true in every sense • Not deceptive in any way Business Communication Today, 9e

  32. Unethical Communication • Plagiarism • Selective misquoting • Misinterpreting numbers • Distorting visuals Business Communication Today, 9e

  33. Ethical Dilemmas vs. Lapses • Ethical dilemma • Stakeholders • Conflicting loyalties • Difficult tradeoffs • Ethical lapse • Business pressures • Illegal choices • Unethical choices Business Communication Today, 9e

  34. Ensuring Ethical Communication • Individual employees • Corporate leadership • Policies and structures Business Communication Today, 9e

  35. Ensuring Legal Communication • Promotions • Contracts • Employment • Intellectual property • Financial reporting • Defamation Business Communication Today, 9e

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