BRAHMA Brazilian Beer to a Brazilian Market “Cerveja Não Viaja” – Beer Doesn’t Travel The beer market is a local one Brahma, Antarctica, Skol and Kaiser Kaiser partially owned by Coca-Cola
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Brazilian Beer to a Brazilian Market
“Cerveja Não Viaja” – Beer Doesn’t Travel
REFRESHING BRAZILIAN THOUGHTS SINCE 1888
1888 – Brahma is created by the Swiss Joseph Villiger.
1934 – Brahma starts being bottled and becomes “Brahma Chopp”
1978 – Brahma Chopp changes it’s bottle. It becomes an amber collor.
1980 – “Brahma Beer” is ready for exports
1982 – Brahma Launches the first light beer in Brazil.
1983 – Brahma Beer is launched in Washington and Philadelphia
1986 – Brahma Beer Brazilian Pilsener is launched successfully in Tokyo
1991 – Brahma’s slogan changes from “Produto de Qualidade” (A Quality Product) to “A Número 1” (The Number One)
1992 – Brahma Chopp is launched in Argentina
1996 – Brahma introduces Miller Genuine Draft
1999 – Brahma creates a beer bottle that looks like a champagne bottle for New Years Eve celebration
2000 – Thermosensitive cans indicates when the beer is at the “perfect” temperature
Characteristics of Brahma Ads
“Na na na na!”
F/NAZCA – Saatchi & Saatchi
Before the Turtle….The Devious Crabs
Crabs stealing beer and mooning the owner…believe it or not it was a big success and the beginning of a big success with the animal campaigns that would originate the Turtle ads.
The “Tartaruga” series was one of the big TV successes in 2002. It was elected by 44.47% of Brazilians as the best ad campaign in 2002. It was exported to Germany, Australia, USA, England, Spain and Canada to be used on programs on Advertising
The Turtle Goes to Japan
World Cup 2002
With the turtle being such a good recall, it became the Brahma symbol and one of the unofficial mascots of the Brazilian Soccer Team. Brahma airs a 60 seconds commercial right after the game Brazil vs. Germany is over. The movie congratulated Brazil for the fifth World Championship
Print Ads Created by F/Nazca – Saatchi & Saatchi
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