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Claire Williams Executive Director British Equestrian Trade Association PowerPoint PPT Presentation

Claire Williams Executive Director British Equestrian Trade Association The National Equestrian Survey 2006 Overview Horse Riding - how many riders? - how often ridden? Horse Owning - how many horses? - how many owners? Equestrian Gross Output - how much is it worth?

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Claire Williams Executive Director British Equestrian Trade Association

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Claire Williams

Executive DirectorBritish Equestrian Trade Association

The National Equestrian Survey 2006


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Overview

  • Horse Riding

    • - how many riders? - how often ridden?

  • Horse Owning

    • - how many horses? - how many owners?

  • Equestrian Gross Output

    • - how much is it worth?


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    The 2005/06 National Equestrian Survey

    • Conducted by SportsWise - specialist sports research consultancy

      • - comparisons with 1999 research

      • - new areas covered e.g. internet

    • Phased data collection- Phase 1: GB Population (5000+ interviews)- Phase 2: Owners and Riders (1000 interviews) - Phase 3: Professional sector (200 interviews)

    • Dripped data release from today

      • - Phase 1: Omnibus report (already available)

      • - Phase 1,2,3: Overview report (available after today)

      • - Phase 3: Structural report (published May 2006)


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    Horse Riding in GBHorse rider numbers

    estimated horse riders (million)

    Million Riders

    A growing population of horse riders in GB…

    Horse riding 1995-2006 – 2006 based upon 5,078 interviews with representative sample of GB populationEstimates based upon GB population of 58.5 million peopleQ Have you ridden a horse in the last 12 months


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    Horse Riding in GB% of population

    estimated horse riders (million)

    estimated % of GB population

    4.3m

    2.4m

    2m

    …greater % of GB population than recorded in 1999

    Horse riding 1995-2006 – 2006 based upon 5,078 interviews with representative sample of GB populationEstimates based upon GB population of 58.5 million peopleQ Have you ridden a horse in the last 12 months


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    Horse Rider National Distribution

    GB Popn

    Horse Riders

    Four regions account for ¾ Riders –

    Horse riding National DistributionQ Geogrpahical location


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    Regular Riding in GB

    Regular Riders

    (ride at least once a month)

    Million

    A 50% growth in ‘regular riders’

    Horse riding 1995-2006 – 2006 based upon 5,078 interviews with representative sample of GB populationEstimates based upon GB population of 58.5 million peopleQ Have you ridden a horse in the last 12 months/How frequently do you ride horses (387)


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    Horse RidersPotential Rider Pool

    1.9 million former riders interested in starting again

    1.9

    5.3 million former riders

    4.3 million current riders

    Former riders not interested in

    starting to ride again

    GB Popn

    Million

    Former riders interested

    in starting to ride again

    3.4

    (2.3)

    Current riders

    (last 12 months)

    Regular riders

    (at least once a month)

    (2.1)

    1.9

    Potential rider pool of 6.2 million

    Horse riding 1995-2006 – 2006 based upon 5,078 interviews with representative sample of GB populationEstimates based upon GB population of 58.5 million peopleFormer riders interested in riding again


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    Reasons for not ridingformer riders

    1999

    2005

    ‘Time’ constraints remain largest influencing factor…

    Horse riding 1995-2006 – 2006 based upon 629 interviews with former ridersQ Reasons for not taking up riding again?


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    Reasons for not ridingnon-riders

    41% have simply no interest…

    RESPONSES LESS THAN 1%

    (ACTUAL NUMBERS)

    Cannot ride 17 Cruel 6

    No room for one 14 Too elitist 6

    Overweight 13 Too painful 3

    Had an accident 12 Too high 3

    Horse riding 1995-2006 – 2006 based upon 3909 interviews with representative sample of ‘non-riding’ GB populationEstimates based upon GB population of 58.5 million peopleQ Reasons for non – riding (ever)


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    Horse Riding in GBGender of riders

    Female

    Male

    Riding remains heavily female in participation terms…

    Horse riding 1995-2006 – 2006 based upon 387 interviews with ridersRider gender


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    Horse Riding in GBAge of riders

    45+

    25 - 44

    16 - 24

    Under 16

    Expansion amongst 25-44 year olds…

    Horse riding 1995-2006 – 2006 based upon 387 interviews with ridersRider age


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    Horse Riding in GBReasons for riding

    2005

    1999

    ‘Riding for pleasure’ still dominates activity

    Horse riding 1995-2006 – 2006 based upon 776 interviews with riders (phase 2 survey) Q Which of these activities have you taken part in over the past year?Reasons for riding


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    Horse Owning in GBHorse population – private and professional

    GB

    Horse

    Population

    %

    Horse owning

    GB Households

    GB Horse Population estimates

    GB Horse owning / private/professional

    1.3m

    1m

    600k

    An estimated 1.3 million horse population in 2006

    Horse riding 1995-2006 – 2006 based upon 5,078 interviews with representative sample of GB populationEstimates based upon GB population of 58.5 million peopleGB horse population estimates – private and professional ownership

    NB: Rounded to nearest 100,000


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    Horse Owning in GBHorse Owner Population (households)

    ‘000

    Private Households

    720K

    500K

    Growth in horse-owning households is significant

    Horse riding 1995-2006 – 2006 based upon 5,078 interviews with representative sample of GB populationEstimates based upon 25.06 private households in GBGB horse owner population estimates


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    Horse Owning in GBHorse value

    Per horse

    Total value

    £

    £bn

    Estimated horse population worth £2.6bn

    Horse riding 1995-2006 – 2006 based upon 828 interviews with owners Q Approximately how much did you pay for the horse(s)?Horse value


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    Horse-Related Expenditure Private Households

    £3.7bn

    £2.6bn

    £732m

    £409m

    Total Private HH Expenditure

    Footwear, hats,protection, clothing, books

    Riding lessons*

    Costs associated with owning horses

    e.g. feed, healthcare, fees, bedding, grooming aids etc

    Private household expenditure approaching £3.7bn

    Horse related expenditure – 2006 based upon 828 interviews with horse owners* based upon 51% of ‘regular riders’ taking an average 46 million paid for lessons per annum @ £21 per lesson


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    Horse-Related Expenditure Total Gross Value Output

    1999

    2006

    £4bn

    £3.7bn

    £2.4bn

    £2.2bn

    £272m

    £200m

    Total EquestrianExpenditure

    Total Private HH Expenditure

    Total Professional Expenditure

    Total equestrian sector value estimated at £4bn

    Horse Expenditure – 2006 based upon 828 interviews with riders/owners and 200 interviews with professionals


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    In summary

    • New data suggests:

    • Horse riding participation grown significantly

    • Leisure riding still main motivating factor

    • Time stops former riders from starting again

    • An equine population of around 1.3 million*

    • Estimated value of equestrianism at £4bn

    • Focus on the Olympics to maximise potential

    • What’s next from the survey:

    • Overview & Structural report available from BETA

    • Product sector reports published by BETA (June 2006)

    * Private and professional horses


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    Thank You

    The National Equestrian Survey 2006


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