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Claire Williams Executive Director British Equestrian Trade Association

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Claire Williams Executive Director British Equestrian Trade Association The National Equestrian Survey 2006 Overview Horse Riding - how many riders? - how often ridden? Horse Owning - how many horses? - how many owners? Equestrian Gross Output - how much is it worth?

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slide1

Claire Williams

Executive DirectorBritish Equestrian Trade Association

The National Equestrian Survey 2006

slide2

Overview

  • Horse Riding
          • - how many riders? - how often ridden?
  • Horse Owning
          • - how many horses? - how many owners?
  • Equestrian Gross Output
          • - how much is it worth?
slide3

The 2005/06 National Equestrian Survey

  • Conducted by SportsWise - specialist sports research consultancy
    • - comparisons with 1999 research
    • - new areas covered e.g. internet
  • Phased data collection- Phase 1: GB Population (5000+ interviews) - Phase 2: Owners and Riders (1000 interviews) - Phase 3: Professional sector (200 interviews)
  • Dripped data release from today
      • - Phase 1: Omnibus report (already available)
      • - Phase 1,2,3: Overview report (available after today)
      • - Phase 3: Structural report (published May 2006)
horse riding in gb horse rider numbers
Horse Riding in GBHorse rider numbers

estimated horse riders (million)

Million Riders

A growing population of horse riders in GB…

Horse riding 1995-2006 – 2006 based upon 5,078 interviews with representative sample of GB populationEstimates based upon GB population of 58.5 million peopleQ Have you ridden a horse in the last 12 months

horse riding in gb of population
Horse Riding in GB% of population

estimated horse riders (million)

estimated % of GB population

4.3m

2.4m

2m

…greater % of GB population than recorded in 1999

Horse riding 1995-2006 – 2006 based upon 5,078 interviews with representative sample of GB populationEstimates based upon GB population of 58.5 million peopleQ Have you ridden a horse in the last 12 months

slide6

Horse Rider National Distribution

GB Popn

Horse Riders

Four regions account for ¾ Riders –

Horse riding National DistributionQ Geogrpahical location

regular riding in gb
Regular Riding in GB

Regular Riders

(ride at least once a month)

Million

A 50% growth in ‘regular riders’

Horse riding 1995-2006 – 2006 based upon 5,078 interviews with representative sample of GB populationEstimates based upon GB population of 58.5 million peopleQ Have you ridden a horse in the last 12 months/How frequently do you ride horses (387)

horse riders potential rider pool
Horse RidersPotential Rider Pool

1.9 million former riders interested in starting again

1.9

5.3 million former riders

4.3 million current riders

Former riders not interested in

starting to ride again

GB Popn

Million

Former riders interested

in starting to ride again

3.4

(2.3)

Current riders

(last 12 months)

Regular riders

(at least once a month)

(2.1)

1.9

Potential rider pool of 6.2 million

Horse riding 1995-2006 – 2006 based upon 5,078 interviews with representative sample of GB populationEstimates based upon GB population of 58.5 million peopleFormer riders interested in riding again

reasons for not riding former riders
Reasons for not ridingformer riders

1999

2005

‘Time’ constraints remain largest influencing factor…

Horse riding 1995-2006 – 2006 based upon 629 interviews with former ridersQ Reasons for not taking up riding again?

reasons for not riding non riders
Reasons for not ridingnon-riders

41% have simply no interest…

RESPONSES LESS THAN 1%

(ACTUAL NUMBERS)

Cannot ride 17 Cruel 6

No room for one 14 Too elitist 6

Overweight 13 Too painful 3

Had an accident 12 Too high 3

Horse riding 1995-2006 – 2006 based upon 3909 interviews with representative sample of ‘non-riding’ GB populationEstimates based upon GB population of 58.5 million peopleQ Reasons for non – riding (ever)

horse riding in gb gender of riders
Horse Riding in GBGender of riders

Female

Male

Riding remains heavily female in participation terms…

Horse riding 1995-2006 – 2006 based upon 387 interviews with ridersRider gender

horse riding in gb age of riders
Horse Riding in GBAge of riders

45+

25 - 44

16 - 24

Under 16

Expansion amongst 25-44 year olds…

Horse riding 1995-2006 – 2006 based upon 387 interviews with ridersRider age

horse riding in gb reasons for riding
Horse Riding in GBReasons for riding

2005

1999

‘Riding for pleasure’ still dominates activity

Horse riding 1995-2006 – 2006 based upon 776 interviews with riders (phase 2 survey) Q Which of these activities have you taken part in over the past year?Reasons for riding

horse owning in gb horse population private and professional
Horse Owning in GBHorse population – private and professional

GB

Horse

Population

%

Horse owning

GB Households

GB Horse Population estimates

GB Horse owning / private/professional

1.3m

1m

600k

An estimated 1.3 million horse population in 2006

Horse riding 1995-2006 – 2006 based upon 5,078 interviews with representative sample of GB populationEstimates based upon GB population of 58.5 million peopleGB horse population estimates – private and professional ownership

NB: Rounded to nearest 100,000

horse owning in gb horse owner population households
Horse Owning in GBHorse Owner Population (households)

‘000

Private Households

720K

500K

Growth in horse-owning households is significant

Horse riding 1995-2006 – 2006 based upon 5,078 interviews with representative sample of GB populationEstimates based upon 25.06 private households in GBGB horse owner population estimates

horse owning in gb horse value
Horse Owning in GBHorse value

Per horse

Total value

£

£bn

Estimated horse population worth £2.6bn

Horse riding 1995-2006 – 2006 based upon 828 interviews with owners Q Approximately how much did you pay for the horse(s)?Horse value

horse related expenditure private households
Horse-Related Expenditure Private Households

£3.7bn

£2.6bn

£732m

£409m

Total Private HH Expenditure

Footwear, hats,protection, clothing, books

Riding lessons*

Costs associated with owning horses

e.g. feed, healthcare, fees, bedding, grooming aids etc

Private household expenditure approaching £3.7bn

Horse related expenditure – 2006 based upon 828 interviews with horse owners* based upon 51% of ‘regular riders’ taking an average 46 million paid for lessons per annum @ £21 per lesson

horse related expenditure total gross value output
Horse-Related Expenditure Total Gross Value Output

1999

2006

£4bn

£3.7bn

£2.4bn

£2.2bn

£272m

£200m

Total EquestrianExpenditure

Total Private HH Expenditure

Total Professional Expenditure

Total equestrian sector value estimated at £4bn

Horse Expenditure – 2006 based upon 828 interviews with riders/owners and 200 interviews with professionals

slide19

In summary

  • New data suggests:
  • Horse riding participation grown significantly
  • Leisure riding still main motivating factor
  • Time stops former riders from starting again
  • An equine population of around 1.3 million*
  • Estimated value of equestrianism at £4bn
  • Focus on the Olympics to maximise potential
  • What’s next from the survey:
  • Overview & Structural report available from BETA
  • Product sector reports published by BETA (June 2006)

* Private and professional horses

slide20

Thank You

The National Equestrian Survey 2006

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