Journalism 614: Nature of Mass Opinion Dominant and Competing Constructs Class Exercise Form an impromptu group of four to five people Try to draft survey questions to tap opinions about a topic of your choosing: Iraq, Environment, Consumption…
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Journalism 614:Nature of Mass Opinion
Dominant and Competing Constructs
ABC News/Facebook Dec. 16-19, 2007. N=1,142 adults
"Do you think homosexual couples should or should not be allowed to form legally recognized civil unions, giving them the legal rights of married couples in areas such as health insurance, inheritance and pension coverage?”
CNN/Opinion Research Poll. Oct. 12-14, 2007. N=1,212 adults
"Do you think marriages between homosexuals should or should not be recognized by the law as valid, with the same rights as traditional marriages?".
“Large portions of an electorate simply do not have meaningful beliefs, even on issues that have formed the basis for intense political controversy among elites for a substantial period of time”
“A great deal of uncertainty, tentativeness, and incomprehension marks the typical mass survey response… the question-answering model make opinion measurement in a poll difficult to defend as a completely neutral act.”