Good graphic design
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Good Graphic Design PowerPoint PPT Presentation

Good Graphic Design. Good graphic design Says ONE thing Has a THESIS statement. Why Good Graphic Design?. Allows quick information retrieval Reinforces message Is aesthetic. Type: Legibility. Refers to how easy it is to read The typestyle picked must be legible

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Good Graphic Design

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Good graphic design

Good Graphic Design

Good graphic design

  • Says ONE thing

  • Has a THESIS statement


Why good graphic design

Why Good Graphic Design?

  • Allows quick information retrieval

  • Reinforces message

  • Is aesthetic


Type legibility

Type: Legibility

  • Refers to how easy it is to read

  • The typestyle picked must be legible

    Many typestyles are hard to read; avoid them like the plague

  • There must be enough contrast between color of type and background

    Yellow type on white paper does not work

  • Not all contrasting type/background color combinations work however


Type legibility1

Type: Legibility


Type harmony

Type: Harmony

  • Refers to the fit of the type with the other elements in the layout

  • Unless contrast is intended, the typestyle must match and reinforce the other elements (type and art) and the message


Type communication

Type: Communication


Type communication1

Type: Communication

  • Refers to using type as illustration

  • Think of type as a visual element just like a photograph or an illustration and use it to reinforce the message


Type creativity

Type: Creativity


Vocabulary of design

Vocabulary of Design

  • Point (real or imaginary): Attracts the eye

  • Line (real or imaginary): Shows direction and movement

  • Shape:Determines dimensions

  • Tone:Provides weight and meaning

  • Texture:Provides feel


Principles of design

Principles of Design

  • Balance

  • Proportion

  • Movement

  • Rhythm

  • Unity

  • Harmony

  • Contrast


Vocabulary of design line

Vocabulary of Design: Line


Principles of design contrast

Principles of Design: Contrast


Most of all be even more creative

Most of all: Be even more creative


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