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Eduardo Braghin Carlos R. Calvo Ark Gozubuyuk Mark B. Hodos

Eduardo Braghin Carlos R. Calvo Ark Gozubuyuk Mark B. Hodos Estimation of Excursionist Tourists in Venice Advisors: Stephen Weininger Fabio Carrera Definitions A tourist is a person who visits a location with no intent of conducting business

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Eduardo Braghin Carlos R. Calvo Ark Gozubuyuk Mark B. Hodos

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  1. Eduardo Braghin Carlos R. Calvo Ark Gozubuyuk Mark B. Hodos Estimation of Excursionist Tourists in Venice Advisors: Stephen Weininger Fabio Carrera

  2. Definitions • A tourist is a person who visits a location with no intent of conducting business • An excursionist or a day-tripper is a person who will visit a place for tourism purposes but will not spend the night

  3. Azienda di Promozione Turistica di Venezia • Responsible for the management of tourist flow in Venice, the main land and the surrounding islands • Also responsible for tourist data collection from all hotels • 16,000 hotel beds in Venice historical center and Lido (1998) • 1.7 million arrivals into Venice historical center and Lido (1998)

  4. APT and Project Goals • Keeping the people of Venice informed about trends in tourism • Future creation of alternative tourist routes • Future control of incoming excursionists • Preparation for the Jubilee Year (2000) • Better targeting of APT tourist information

  5. Tourism in Venice Historical Center and Lido(estimated by CISET in 1996) • Overall Tourism • Increasing yearly • 11.000.000 visitors • Excursionist Tourism • Excursionist rate presumably increasing yearly • 7.000.000 excursionists entered Venice

  6. Project Rationale • Venice’s present situation • Overpopulation of tourists and city deterioration • Excursionists spend less money per person than residential tourists • First step towards solution • Estimate the number of excursionists entering Venice

  7. Project Overview • Development of a method to count excursionists • Direct Counts at 6 main entry points to Venice • Extrapolation: weekly, monthly and yearly basis • Recommendations

  8. Sommario del Progetto • Stima dei turisti escursionisti che arrivano a Venezia ogni anno • Sviluppo di una metodologia per contare gli escursionisti • Conteggio dei pendolari nei 6 accessi piu’ importanti di Venezia • Utilizzo del numero di turisti negli alberghi di Venezia nel 1997 e 1998 per estrapolare i conteggi su base annua • Raccomandazioni

  9. Development of the Methodology • Identification of main tourist transit sites • Development and testing of guidelines for visual identification of excursionist tourists • Determination of appropriate counting schedule

  10. Transit Points to Venice

  11. Established CountingLocations

  12. Tourist Non-Tourist Visual Identification of Tourists Dress • Foreign logos • Sneakers, boat shoes • T-shirts, halter tops • Sundress • Sun hat, baseball cap • Generally Informal • Full suit • Uniform • Work clothing • Leather shoes • Generally formal

  13. Tourist Non-Tourist Visual Identification of Tourists Accessories • Camera • Map, Guide book • Luggage, backpacks • Money belt • Marsupial pack • Briefcase • Folder • Textbooks, art supplies

  14. Tourist Non-Tourist Visual Identification of Tourists Demeanor • Confused • Attentive to surroundings • Accompanied (families, groups) • Speaking foreign tongues • Focused • Oriented • Serious • Inattentive surrounding

  15. Excursionists vs. Residential Tourists • Residential tourists will have luggage: suitcases, large backpacks • Excursionists will have lighter backpacks, marsupial packs, or nothing at all

  16. Test of Visual Identification Excursionist Are you a tourist? Are you spending the night? Individual is identified visually YES YES Residential Tourist Residential Tourist Tourist Non-Tourist NO NO Excursionist Non-Tourist Correct?

  17. Results of Visual Identification Tests

  18. Consistency within the Group 93.0% 95.7%

  19. to Time of Counting Continuously from

  20. Counting Schedule Test Counting Window

  21. Days of Counting • One weekday and one weekend day

  22. Weeklong Fluctuation

  23. Six counting locations • Excursionist tourist counts • Continuous counting from 8.00 - 16.00 • One weekend and one weekday count Final Counting Procedures

  24. Synopsis of Fieldwork

  25. Actual Counts Weekday Weekend Total: 17.524 excursionists Total: 21.681 excursionists

  26. Arrivals per Hour

  27. Weekend and Weekday Counts ? Annual Estimate of Excursionist Tourstis: Annual Estimation Weekly Estimate:

  28. Annual Estimation

  29. Weekly Estimate of Excursionists

  30. Weeklong Proportions

  31. Weekend and Weekday Counts Weekly Estimate: Excursionists During June and July: Annual Estimate of Excursionist Tourstis: Annual Estimation Weekly Estimate: 145.090 145.090 Excursionists During June and July: 1.233.274 1.233.274

  32. Annual Estimation APT Hotel Data APT, 1998

  33. Weekend and Weekday Counts Weekly Estimate: Excursionists During June and July: Annual Estimate of Excursionist Tourstis: Annual Estimation 145.090 145.090 Excursionists During June and July: 1.233.274 1.233.274 Annual Estimate of Excursionist Tourstis: 6,17 million 17.000 per day

  34. Yearly Tourist Load Annual Estimation Annual Estimation • 6,17 million excursionists • 17.000 per day + • Residential Tourist Data • 3,96 million residential tourist presences 10 million tourists per year, 27.500 per day

  35. Project Conclusions • A proven visual identification method • Improvement of estimates • Recommendations for future work

  36. Validity of Estimates • External factors in sampling • Problems with the yearly estimate • Incomplete coverage of special events

  37. Weeklong Counts

  38. Seasonal Counts Primavera Inverno Estate Autunno

  39. Redentore Carnevale Special Events

  40. Survey of Excursionists

  41. A Future Project • A detailed plan for a yearlong excursionist count • Training manual for counters • Definitions of tourists, non-tourists, etc. • Accuracy testing regimen • Consistency testing regimen

  42. Details of the Extended Plan • Count for one week out of every month • All six primary locations simultaneously • Piazzale Roma, Tronchetto, Santa Lucia, Zattere, Bacino di San Marco, Punta Sabbioni • Count during all major festivals • Carnevale, Redentore, Ascension Day, Festival of Madonna delle Salute, Festival of Saint Mark, Regattas, etc… • Survey at the most visited locations as well as the entrances • Piazza San Marco, Rialto, Accademia

  43. Benefits to the APT • Tourist management • Alternative itineraries • Information to public agencies • Information for the tourist industry

  44. Sommario del Progetto • Conteggio diretto degli escursionisti • 6 postazioni • 1 giorno feriale + 1 festivo per postazione • Orario di conteggio 8-16 (96 ore totali) • Totale escursionisti contati: 39.000

  45. Sintesi delle Osservazioni • Risultati per postazione Giorno feriale Contaggio totale: 17,524 Giorno festivo Contaggio totale: 21,681

  46. Sintesi delle Osservazioni • Afflussi orari

  47. Stima del Turismo Escursionisti • Stima Settimanale

  48. Stima del Turismo Escursionisti • Stima mensile

  49. Stima del Turismo Escursionisti • Stima Annua 6,2 milioni

  50. Carico Turistico Annuale • Excursionisti (WPI) : 6,2 milioni + • Prenotatori (APT) : 3,96 milioni 10 milioni di turisti

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