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Eduardo Braghin Carlos R. Calvo Ark Gozubuyuk Mark B. Hodos Estimation of Excursionist Tourists in Venice Advisors: Stephen Weininger Fabio Carrera Definitions A tourist is a person who visits a location with no intent of conducting business

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Eduardo Braghin

Carlos R. Calvo

Ark Gozubuyuk

Mark B. Hodos

Estimation of Excursionist

Tourists in Venice

Advisors:

Stephen Weininger

Fabio Carrera


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Definitions

  • A tourist is a person who visits a location with no intent of conducting business

  • An excursionist or a day-tripper is a person who will visit a place for tourism purposes but will not spend the night


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Azienda di Promozione Turistica di Venezia

  • Responsible for the management of tourist flow in Venice, the main land and the surrounding islands

  • Also responsible for tourist data collection from all hotels

    • 16,000 hotel beds in Venice historical center and Lido (1998)

    • 1.7 million arrivals into Venice historical center and Lido (1998)


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APT and Project Goals

  • Keeping the people of Venice informed about trends in tourism

  • Future creation of alternative tourist routes

  • Future control of incoming excursionists

  • Preparation for the Jubilee Year (2000)

  • Better targeting of APT tourist information


Tourism in venice historical center and lido estimated by ciset in 1996 l.jpg
Tourism in Venice Historical Center and Lido(estimated by CISET in 1996)

  • Overall Tourism

    • Increasing yearly

    • 11.000.000 visitors

  • Excursionist Tourism

    • Excursionist rate presumably increasing yearly

    • 7.000.000 excursionists entered Venice


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Project Rationale

  • Venice’s present situation

    • Overpopulation of tourists and city deterioration

    • Excursionists spend less money per person than residential tourists

  • First step towards solution

    • Estimate the number of excursionists entering Venice


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Project Overview

  • Development of a method to count excursionists

  • Direct Counts at 6 main entry points to Venice

  • Extrapolation: weekly, monthly and yearly basis

  • Recommendations


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Sommario del Progetto

  • Stima dei turisti escursionisti che arrivano a Venezia ogni anno

    • Sviluppo di una metodologia per contare gli escursionisti

    • Conteggio dei pendolari nei 6 accessi piu’ importanti di Venezia

    • Utilizzo del numero di turisti negli alberghi di Venezia nel 1997 e 1998 per estrapolare i conteggi su base annua

    • Raccomandazioni


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Development of the Methodology

  • Identification of main tourist transit sites

  • Development and testing of guidelines for visual identification of excursionist tourists

  • Determination of appropriate counting schedule




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Tourist

Non-Tourist

Visual Identification of Tourists

Dress

  • Foreign logos

  • Sneakers, boat shoes

  • T-shirts, halter tops

  • Sundress

  • Sun hat, baseball cap

  • Generally Informal

  • Full suit

  • Uniform

  • Work clothing

  • Leather shoes

  • Generally formal


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Tourist

Non-Tourist

Visual Identification of Tourists

Accessories

  • Camera

  • Map, Guide book

  • Luggage, backpacks

  • Money belt

  • Marsupial pack

  • Briefcase

  • Folder

  • Textbooks, art supplies


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Tourist

Non-Tourist

Visual Identification of Tourists

Demeanor

  • Confused

  • Attentive to surroundings

  • Accompanied (families, groups)

  • Speaking foreign tongues

  • Focused

  • Oriented

  • Serious

  • Inattentive surrounding


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Excursionists vs. Residential Tourists

  • Residential tourists will have luggage: suitcases, large backpacks

  • Excursionists will have lighter backpacks, marsupial packs, or nothing at all


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Test of Visual Identification

Excursionist

Are you a tourist?

Are you spending the night?

Individual is identified

visually

YES

YES

Residential Tourist

Residential Tourist

Tourist

Non-Tourist

NO

NO

Excursionist

Non-Tourist

Correct?




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to

Time of Counting

Continuously from


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Counting Schedule Test

Counting Window


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Days of Counting

  • One weekday and one weekend day



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  • Excursionist tourist counts

  • Continuous counting from 8.00 - 16.00

  • One weekend and one weekday count

Final Counting Procedures



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Actual Counts

Weekday

Weekend

Total: 17.524 excursionists

Total: 21.681 excursionists



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Weekend and Weekday Counts

?

Annual Estimate of Excursionist Tourstis:

Annual Estimation

Weekly Estimate:





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Weekend and Weekday Counts

Weekly Estimate:

Excursionists During June and July:

Annual Estimate of Excursionist Tourstis:

Annual Estimation

Weekly Estimate:

145.090

145.090

Excursionists During June and July:

1.233.274

1.233.274


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Annual Estimation

APT Hotel Data

APT, 1998


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Weekend and Weekday Counts

Weekly Estimate:

Excursionists During June and July:

Annual Estimate of Excursionist Tourstis:

Annual Estimation

145.090

145.090

Excursionists During June and July:

1.233.274

1.233.274

Annual Estimate of Excursionist Tourstis:

6,17 million

17.000 per day


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Yearly Tourist Load

Annual Estimation

Annual Estimation

  • 6,17 million excursionists

  • 17.000 per day

+

  • Residential Tourist Data

  • 3,96 million residential tourist presences

10 million tourists per year, 27.500 per day


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Project Conclusions

  • A proven visual identification method

  • Improvement of estimates

  • Recommendations for future work


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Validity of Estimates

  • External factors in sampling

  • Problems with the yearly estimate

  • Incomplete coverage of special events



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Seasonal Counts

Primavera

Inverno

Estate

Autunno


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Redentore

Carnevale

Special Events



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A Future Project

  • A detailed plan for a yearlong excursionist count

  • Training manual for counters

    • Definitions of tourists, non-tourists, etc.

    • Accuracy testing regimen

    • Consistency testing regimen


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Details of the Extended Plan

  • Count for one week out of every month

    • All six primary locations simultaneously

      • Piazzale Roma, Tronchetto, Santa Lucia, Zattere, Bacino di San Marco, Punta Sabbioni

    • Count during all major festivals

      • Carnevale, Redentore, Ascension Day, Festival of Madonna delle Salute, Festival of Saint Mark, Regattas, etc…

    • Survey at the most visited locations as well as the entrances

      • Piazza San Marco, Rialto, Accademia


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Benefits to the APT

  • Tourist management

  • Alternative itineraries

  • Information to public agencies

  • Information for the tourist industry


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Sommario del Progetto

  • Conteggio diretto degli escursionisti

    • 6 postazioni

    • 1 giorno feriale + 1 festivo per postazione

    • Orario di conteggio 8-16 (96 ore totali)

    • Totale escursionisti contati: 39.000


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Sintesi delle Osservazioni

  • Risultati per postazione

Giorno feriale

Contaggio totale: 17,524

Giorno festivo

Contaggio totale: 21,681





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Stima del Turismo Escursionisti

  • Stima Annua

6,2 milioni


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Carico Turistico Annuale

  • Excursionisti (WPI) : 6,2 milioni

+

  • Prenotatori (APT) : 3,96 milioni

10 milioni di turisti


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Eduardo Braghin

Carlos R. Calvo

Ark Gozubuyuk

Mark B. Hodos

Estimation of Excursionist

Tourists in Venice

Advisors:

Stephen Weininger

Fabio Carrera


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