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Codes and Conventions. Codes: systems of signs, put together (usually in a sequence) to create meaning Conventions: habits or long accepted ways of doing things…through repeated experiences, audiences become familiar with these. Types of Codes. Technical Codes:

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Codes and Conventions

Codes: systems of signs, put together (usually in a sequence) to create meaning

Conventions: habits or long accepted ways of doing things…through repeated experiences, audiences become familiar with these


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Types of Codes

  • Technical Codes:

    Camera techniques, framing, depth of field, lighting, exposure and juxtaposition

  • Symbolic Codes

    Objects, setting, body language, clothing and color

  • Written Codes

    Headlines, captions, speech bubbles, language style


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The Languages of TV & Film

  • Camera

  • Lights

  • Sound

  • Editing

  • Setting

  • Costume

  • Actor expressions


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Media Examples

  • Family films

    -plot involves relationships and family conflicts

    -setting usually in living room or kitchen

    -no serious violence or bad language

    -usually a lesson to be learned

    -usually a happy ending



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Credit Card Advertising


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What can we surmise from this image?

To Kill A Mockingbird


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