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Alumni Day 2005. University of Toronto Master of Engineering in Telecommunications Executive Development Program. Agenda. 6:00 Introduction to 2005 MET Projects 6:20 IMS Tutorial Service Control for Multicast Services 7:00 IPTV Introduction Regional Analysis: Asia

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alumni day 2005

Alumni Day 2005

University of TorontoMaster of Engineering in Telecommunications Executive Development Program

Master of Engineering in Telecommunications

agenda
Agenda

6:00 Introduction to 2005 MET Projects

6:20 IMS

  • Tutorial
  • Service Control for Multicast Services

7:00 IPTV

  • Introduction
  • Regional Analysis: Asia
  • Service Definition: BT
  • Value Chain Analysis

7:45 Discussion & Recap

Master of Engineering in Telecommunications

current trends
Current Trends
  • Transition to all-IP Infrastructure
  • Heterogeneous access:
    • Wireline: Cable, xDSL, PONs
    • Wireless: WiFi, 3G, Bluetooth, 802.16, Flarion/Qualcomm
    • Trend: Give customers greater bandwidth
  • Heterogeneous devices:
    • Computers / Laptops / PDAs / Cell phones…
    • Trend: More computing/processing resources (Moore’s Law)
  • Search for New services & Applications
    • Voice revenues in decline
    • Lack of control of Internet applications
    • Trend: Media-rich, Personalized, Context-Aware

Master of Engineering in Telecommunications

2004 met summer projects
2004 MET Summer Projects
  • Network Consolidation
    • Layer simplification & network design
    • Engineering models
    • Economic Models
    • Perspectives from different service providers
  • IP Performance
    • IP Performance Model
    • Core & Access (DSL, Cable, LAN, 3G)
    • Voice Quality Prediction
    • IP Performance Measurement
  • VoIP Industry Analysis
    • Consumer Market
    • Enterprise Market

Master of Engineering in Telecommunications

what is new in 2005
What is New in 2005?
  • Architect-in-Residence
  • Senior network engineer from partner companies
  • Participate in definition of MET summer projects
  • Supervise one or more projects

Master of Engineering in Telecommunications

iptv industry analysis
IPTV Industry Analysis
  • IPTV Equipment Vendor Value Chain Analysis
  • IPTV Telecom Service Provider Market Analysis
  • IPTV Service Definition & Network Requirements
  • IPTV Media Delivery & Implementation Prototype
  • IPTV Multicast
  • IPTV Digital Rights Management
  • Sponsors:
    • Shuming Li, Rogers Telecom
    • Yuk-Wha Li, Tony Yuen and Al Leon-Garcia
    • MET Advisory Board

Master of Engineering in Telecommunications

ims service control architecture
IMS Service Control Architecture
  • IMS multicast using SIP
  • IMS content management
  • IMS and data plane requirements
  • 4 Students
  • Sponsors:
    • Jean Gravel, Nortel
    • Al Leon-Garcia
    • MET Advisory Board

Master of Engineering in Telecommunications

metro ethernet
Metro Ethernet
  • Quality of Service and Traffic Management
  • Bandwidth on demand management
  • Application QoS
  • Network reliability and scalability
  • Metro Ethernet Cost Modeling
  • 5 students
  • Sponsors:
    • Jim Kozij, Allstream/MTS
    • Al Leon-Garcia
    • MET Advisory Board

Master of Engineering in Telecommunications

other projects
Other Projects
  • Performance Testing Methodology of 3G IMS Push-To-Talk over Cellular
  • Video Service Portal
  • Sponsors:
    • Al Leon-Garcia

Master of Engineering in Telecommunications

agenda1
Agenda

6:00 Introduction to 2005 MET Projects

6:20 IMS

  • Tutorial
  • Service Control for Multicast Services

7:00 IPTV

  • Introduction
  • Regional Analysis: Asia
  • Service Definition: BT
  • Value Chain Analysis

7:45 Discussion & Recap

Master of Engineering in Telecommunications

met networking project 2005

MET Networking Project 2005

“IMS Service Control for Video Broadcast and non-SIP Services”

Chakrit Nimmanant

MET Alumni Day

Oct 6th, 2005

Master of Engineering in Telecommunications

acknowledgements
Acknowledgements
  • Supervisors
    • Jean Gravel, Senior Network Engineer, Nortel Networks.
    • Professor Alberto Leon-Garcia
  • IMS Subject Matter Experts
    • A group of IMS experts, Nortel Networks
    • Nikos Katinakis and Sorin Surdila, Ericsson Canada
    • Dan Del Fatti, Lucent Technologies Canada

Master of Engineering in Telecommunications

agenda2
Agenda
  • IMS Overview (Part I)
    • What is IMS?
    • The Needs for IMS
    • The Advantages of IMS
    • Evolution & Architecture of IMS
  • IMS Project (Part II)
    • Motivation
    • Network Model for Applicability Analysis
    • Applicability Models of SIP & IGMP/MLD
    • Assessment and Recommendation
  • Q&A

Master of Engineering in Telecommunications

what is ims
What is IMS?
  • Stands for IP Multimedia Subsystem defined by 3GPP
  • 3GPP’s Service Control Architecture empowered by IETF’s Session Initiation Protocol (SIP)
    • Is not service, but acts as telecom service enabler over IP-based infrastructure
    • Mandates support of IPv6 (IPv4 optional)
  • Access-Network agnostic
  • Enable Fixed-Mobile Convergence and Quadruple-play
  • Standardized on interfaces and capabilities, not applications

Master of Engineering in Telecommunications

the needs for ims
The Needs for IMS
  • Unpredictable acceptance of new services
  • Quick actions required
    • Develop and deploy promising services quickly
    • Add resources to successful services on demand
    • Reduce resources for unsuccessful services or remove them entirely on demand
  • Vertical vs Horizontal solution

Master of Engineering in Telecommunications

the needs for ims 2
The Needs for IMS (2)
  • Vertical solutions
    • Current solutions of Service providers
    • Issues: Interworking, CAPEX & OPEX, and so on.
  • Horizontal solutions
    • Generic architecture for diverse applications
    • IMS + IP offer modular, flexible service delivery, and speedy time-to-market of services

IMS is the answer!!

Master of Engineering in Telecommunications

what ims provides to operators
What IMS Provides to Operators
  • A common platform with reusable components which provides quick and easy service development
  • Decreased deployment and management costs
  • Combinations of the functionalities of each solution
  • Standardized, open interfaces for 3rd party developers
  • Value chain control

Master of Engineering in Telecommunications

what ims provides to users
What IMS Provides to Users
  • Controllability of a plethora of available IP services
  • Personalized communications
  • Single public identity
  • Consistency of services across operators and access networks (roaming and interworking)

Master of Engineering in Telecommunications

the evolution of ims
The Evolution of IMS
  • Early 3GPP Releases (up to Release 4)
    • Only basic IP connectivity
  • IMS was introduced in 3GPP Release 5
  • Real-time services mainly after Release 6
    • IMS Stage 2
    • WLAN-Mobile Interworking
    • IPv4/6 Migration
  • Release 7 is work-in-progress
    • IMS Stage 3
    • IETF Protocol Alignment
    • System Enhancements for fixed broadband access to IMS

Master of Engineering in Telecommunications

a basic sip call
A Basic SIP Call

302

(Moved Temporarily)

180 (Ringing)

180 (Ringing)

200 (OK)

200 (OK)

200 (OK)

200 (OK)

INVITE

INVITE

INVITE

180 (Ringing)

ACK

ACK

BYE

BYE

200 (OK)

200 (OK)

RTP MEDIA PATH

INVITE

ACK

BYE

ACK

UA client

UA Server

Proxy Server

Location / Redirect Server

Proxy Server

Session Setup

MediaPath

Session Teardown

Master of Engineering in Telecommunications

ims architecture
IMS Architecture

Beyond Voice

  • Service Layer
    • Application Servers and Services
  • Control Layer
    • IP Call Control Servers: SIP servers (CSCF), Multimedia Resource Function Controller (MRFC), Policy Decision Function (PDF)
    • Control Plane: Session Initiation Protocol (SIP)
  • Transport Layer
    • IP Transport Servers: Multimedia Resource Function Processor (MRFP)
    • User Plane: Real Time Protocol (RTP) and Real Time Control Protocol (RTCP)
  • IP Network (Non-IMS Part)
    • Routers: Policy Enforcement Point (PEP), e.g. GGSN, BRAS, CMTS

MRFC

MRFC

Legacy

VoIP

Legacy

PDF

PDF

PEP

PEP

IP Network

Master of Engineering in Telecommunications

ims control layer
IMS Control Layer
  • CSCF
    • Call Session Control Function
  • Proxy CSCF (P-CSCF)
    • Acts as the point of entry
  • Interrogating CSCF (I-CSCF)
    • Acts as Information, topology hiding gateway
  • Serving CSCF (S-CSCF)
    • Authorizes each session request by querying HSS
    • Communicates with AS to perform service control accordingly
    • Forwards each session request to the terminating network

Master of Engineering in Telecommunications

calling using ims
Calling using IMS

Master of Engineering in Telecommunications

conferencing using ims
Conferencing using IMS

5. Mixed Media is multicast or unicast to each participant

3. Participants & the Focus control the session using SIP

4. All media are mixed at MRFP

1. MRFC & AS act as Conference Focus

2. MRFP acts as Media Mixer

Master of Engineering in Telecommunications

agenda3
Agenda
  • IMS Overview (Part I)
    • What is IMS?
    • The Needs for IMS
    • The Advantages of IMS
    • Evolution & Architecture of IMS
  • IMS Project (Part II)
    • Motivation
    • Network Model for Applicability Analysis
    • Applicability Models of SIP & IGMP/MLD
    • Assessment and Recommendation
  • Q&A

Master of Engineering in Telecommunications

motivations
Motivations
  • IMS Service Control for Video Broadcast and non-SIP services
  • IGMP/MLD has long been used to trigger multicast services at Network layer.
    • Internet Group Management Protocol (IGMP) for IPv4 systems
    • Multicast Listener Discovery (MLD) for IPv6 systems
  • As a step towards the Fixed-Mobile Convergence
  • SIP should be able to do the same thing and more but at Application layer.
  • To unravel the applicability of SIP & IGMP/MLD focusing at PEP, e.g. BRAS.
    • Should SIP be used instead of IGMP/MLD?
    • Should SIP still trigger IGMP/MLD?
    • If else, what should we do?

Master of Engineering in Telecommunications

network model
Network Model*

*For analysis purpose only, further proof is needed

Master of Engineering in Telecommunications

sip processes the point of applicability
SIP Processes & The Point of Applicability

Broadcast

Multicast

Where should the applicability take place?

Master of Engineering in Telecommunications

six assessment criteria
Six Assessment Criteria
  • Interworking & Consistency of Signaling
  • Complexity
  • Security
  • Compatibility
  • Scalability
  • Roaming

Master of Engineering in Telecommunications

six applicability alternatives
Six Applicability Alternatives

1

2

3

4

5

6

Master of Engineering in Telecommunications

assessments
Assessments

Security

1

  • Interworking & Consistency of Signaling
  • Complexity
  • Security
  • Compatibility
  • Scalability
  • Roaming

2

Complexity

3

Compatibility

4

5

Scalability & Roaming

6

Master of Engineering in Telecommunications

the model 5
The Model #5
  • SIP triggers IGMP/MLD to perform its functions at Network layer.
  • The exception is no IGMP/MLD message is sent.
  • SIP ACK and its description will be sent to IMS domain as usual.
  • PEP intercepts and extracts multicast information from SIP ACK and its description.
  • PEP forwards the SIP message to IMS domain

Master of Engineering in Telecommunications

recommendations
Recommendations
  • SIP should be used instead of IGMP/MLD by PEP (e.g. BRAS, GGSN, CMTS)
  • All intelligence are put within PEP to intercept and retrieve necessary information from SIP messages.
  • No complicated upgrade mandated for hosts or P-CSCF/PDF.

Master of Engineering in Telecommunications

benefits
Benefits
  • Reduce redundancy of request
  • Reduce traffic of signals going into the network (40 bytes/user/time for IGMP and 76 bytes/user/time for MLD)
  • Improve operators’ controllability of Video broadcast and multicast services
  • Ease deployment and acceptance process

Master of Engineering in Telecommunications

references
References
  • 3GPP, www.3gpp.org
  • RFC 3261, Session Initiation Protocol, IETF, www.ietf.org
  • M. Harris, “IP multimedia in 3G”, Orange’s CEPT conference presentation, 2003
  • “IP Multimedia Subsystem (IMS) Overview and Applications”, 3G Americas, July 2004, www.3gamericas.org
  • “IMS IP Multimedia Subsystem”, www.gemplus.com/techno/ims
  • “Enhanced Service Delivery: IP Multimedia Subsystems and AdvancedTCA”, Intel’s White paper, 2005, www.intel.com/network/csp/pdf/9342wp.htm

Master of Engineering in Telecommunications

slide36
Q&A

THANK YOU!!

Master of Engineering in Telecommunications

agenda4
Agenda

6:00 Introduction to 2005 MET Projects

6:20 IMS

  • Tutorial
  • Service Control for Multicast Services

7:00 IPTV

  • Introduction
  • Regional Analysis: Asia
  • Service Definition: BT
  • Value Chain Analysis

7:45 Discussion & Recap

Master of Engineering in Telecommunications

iptv industry analysis1
IPTV Industry Analysis
  • IPTV Equipment Vendor Value Chain Analysis
  • IPTV Telecom Service Provider Market Analysis
  • IPTV Service Definition & Network Requirements
  • IPTV Media Delivery & Implementation Prototype
  • IPTV Multicast
  • IPTV Digital Rights Management
  • Sponsors:
    • Shuming Li, Rogers Telecom
    • Yuk-Wha Li, Tony Yuen and Al Leon-Garcia
    • MET Advisory Board

Master of Engineering in Telecommunications

iptv industry analysis2
IPTV Industry Analysis
  • IPTV Equipment Vendor Value Chain Analysis
  • IPTV Telecom Service Provider Market Analysis
  • IPTV Service Definition & Network Requirements
  • IPTV Media Delivery & Implementation Prototype
  • IPTV Multicast
  • IPTV Digital Rights Management

Master of Engineering in Telecommunications

iptv overview
IPTV Overview

3. Satellite TV Network (Pay TV)

1. Analog Terrestrial (Free Broadcasting)

2. Cable Hybrid Fiber Coaxial (HFC) Network (Pay TV)

4. Digital Terrestrial (Free Broadcasting)

Coaxial Cable

Copper

xDSL

Telecom IP Broadband Network

Optical

Fiber

FTTx

5. IPTV by Telecom Service Provider

Master of Engineering in Telecommunications

iptv potential applications
IPTV Potential Applications

3. Satellite TV Network (Pay TV)

1. Analog Terrestrial (Free Broadcasting)

2. Cable Hybrid Fiber Coaxial (HFC) Network (Pay TV)

Coaxial Cable

4. Digital Terrestrial (Free Broadcasting)

Copper

xDSL

  • Potential Applications
  • Broadcast/Pay TV
  • VOD & Interactive TV
  • Fixed/Mobile Multimedia Services

Telecom IP Broadband Network

Optical

Fiber

FTTx

5. IPTV by Telecom Service Provider

Master of Engineering in Telecommunications

broadband and pay tv service development
Broadband and Pay TV Service Development

HH – Household, ppp – Purchase Power Parity

Master of Engineering in Telecommunications

agenda5
Agenda

6:00 Introduction to 2005 MET Projects

6:20 IMS

  • Tutorial
  • Service Control for Multicast Services

7:00 IPTV

  • Introduction
  • Regional Analysis: Asia
  • Service Definition: BT
  • Value Chain Analysis

7:45 Discussion & Recap

Master of Engineering in Telecommunications

iptv service provider market analysis report

IPTV Service Provider Market Analysis Report

Mary Zhao

MET 2005

Directed by

Prof. Alberto Leon-Garcia

Prof. Tony Yuen Prof. Yuk-Wha Li

Architect in residence Shuming Li

Master of Engineering in Telecommunications

report content
Report Content
  • Executive Summary
  • Research Scope and Objective
  • Methodology
  • Regional Market Analysis -- Asia
    • , NTT, KT
  • Regional Market Analysis -- Western Europe
    • British Telecom, France Telecom, Deutsche Telekom
  • Overview of North America Market
  • Analysis and Comparison
  • Summary and Future Work

PCCW

Master of Engineering in Telecommunications

methodology
Methodology
  • Broadband Industry
  • Pay-TV Industry

Example Key words:

Hong Kong pay-TV market

Hong Kong broadband

Hong Kong Cable TV/ modem

Example Google Searching Key Words :

‘Hong Kong IPTV’

‘ Hong Kong IPTV regulation’

Industry

Analysis

Example key words :

PCCW Annual Report

PCCW IPTV

PCCW competitor

Defense / Attack ?

  • Major Battleground of IPTV in different countries : Korea , Japan , France…..
  • Different policy from the government

Competitive

Analysis

PCCW, KT, NTT, BT, FT, DT

Company

Analysis

Market

Analysis

Master of Engineering in Telecommunications

asia japan and korea
Asia -- Japan and Korea

Master of Engineering in Telecommunications

who are the main broadband competitors
Who are the main Broadband competitors ?

Unlike North America, incumbents in Asia are facing another competition mainly fromCLECs, who are driving incumbents to move to IPTV !!!

Broadband Market Share in Japan ( Subs )

Data Source : MIC 2004

Broadband Market Share in Korea

Data Source : MIC 2004

Master of Engineering in Telecommunications

case study hong kong pccw
Case Study : Hong Kong / PCCW

Master of Engineering in Telecommunications

background of hong kong market
Background of Hong Kong Market
  • Extremely Competitive Telecom Market
  • Broadband – high HH penetration – 63%
  • Entertainment center in Asia/Pacific
    • One of the Largest film Industries
  • Pay-TV penetration is not high 50% ( U.S over 80%)

Master of Engineering in Telecommunications

drive for pccw iptv business now network of the world
Drive for PCCW IPTV Business - NOW ( Network of the world )
  • Intense competition from CLEC especially HKBB ( Hong Kong Broadband ) and HGC (Hutchison Global Communications) driving ARPU down and customer loyalty declined
  • Fixed Line revenue dropped dramatically while PCCW doesn’t have wireless business

Million HK$

  • Add more value on the existing infrastructure and investment.

PCCW total revenue vs telecom revenue

Source : PCCW annual report 2004

Master of Engineering in Telecommunications

pccw iptv service and strategy
PCCW IPTV Service and Strategy
  • Service
    • Broadcasting :67 channels including 12 free
  • Target market ( pay-TV HH penetration was 50% end of 2004 )
    • The remaining 50 % pay-TV residence
  • Competitors
    • i-Cable who is providing triple play ( Voice, Broadband , pay-TV )
    • Hong Kong Broadband who is offering IPTV
  • Strategies to differentiate itself
    • Innovative price model – A la carte price model or Mini pack
    • Low price entry strategy -- Free, Free, Free
    • Exclusive and localized content – Revenue share with content providers

Master of Engineering in Telecommunications

pccw iptv results after 15 months
PCCW IPTV Results after 15 months
  • Subscribers are growing very fast
  • ARPU is increasing
  • Broadband churn rate is decreasing < 1%
  • Get pay-TV Market share 20%

Master of Engineering in Telecommunications

pccw iptv results after 15 months1
PCCW IPTV Results after 15 months

“ PCCW’s success in the IPTV arena has shown the way for telcos worldwide as they begin deploying IPTV services and competing against satellite and cable pay-TV alternatives. ” -- TelecomWeb

“ PCCW represents one of the most exciting success stories in the global IPTV market and serves as a great role model for other operators that are considering IPTV services. ” -- LightReading

“ With the world\'s largest and fastest growing installed base of TV over DSL subscribers, PCCW\'s success confirms the business case for Telco TV .” – BusinessWeek

Master of Engineering in Telecommunications

however something is missing
However... Something is missing !
  • Re-exam its market entry strategy – Huge customer base doesn’t mean revenue !
    • Only 58% of the subscribers are paying for the service
      • No installation fee, No compulsory monthly subscription fee
      • A la carte model allows customers to pay for channel by channel , pay-per-view, or month by month

It is likely for subscribers pay for only a small amount fee

    • 42% are watching free channels only
      • Free STB and Free channels from PCCW

No TV revenue at all !!!

PCCW IS LOSING MONEY !

  • At least 50% revenue is given to content providers

Master of Engineering in Telecommunications

lessons learned
Lessons Learned
  • Is PCCW’ s IPTV Business Successful ?
  • Yes and No !
  • Observation
    • IPTV market is still in its infancy
    • It is not trivial to find a lucrative business model or strategy for IPTV business

Master of Engineering in Telecommunications

met reports are available
MET Reports Are Available

WWW.MET.UTORONTO.CA

Master of Engineering in Telecommunications

slide58
Thank You!

Master of Engineering in Telecommunications

iptv industry analysis service definition network requirements

IPTV Industry Analysis: Service Definition & Network Requirements

Prepared by: Alice Lam

[email protected]

October 6, 2005

Master of Engineering in Telecommunications

outline of presentation
Outline of Presentation
  • Project Overview & Objectives
  • Report – Table of Contents
  • Methodology
  • BT Case Study
  • Observations

Master of Engineering in Telecommunications

overview objectives
Overview & Objectives
  • Look at ILEC IPTV deployment which requires wide geographic coverage
  • Define IPTV services and figure out how to evolve ILEC\'s  network to provide the defined services
  • Study is divided into different geographic regions
    • North America
    • Europe
    • Asia Pacific
  • Case studies are to map the network evolution to service deployment

Master of Engineering in Telecommunications

overview objectives cont
Overview & Objectives – cont.

Service

Definition

Network

Requirements

Technology

Business

Media Delivery and Prototype Implementation

IPTV IP Multicast

Survey on DRM Systems for IPTV Video Content

Equipment Industry Value Chain Analysis

Service Provider Market Analysis

Master of Engineering in Telecommunications

report table of contents
Report - Table of Contents

INTRODUCTION

NORTH AMERICAN MARKET

BELL CANADA

EUROPEAN MARKET

BT GROUP

ASIAN PACIFIC MARKET

NTT

CONCLUSION

SUGGESTED FUTURE WORK

GLOSSARY OF TERMS

REFERENCE

1.1.Purpose and Scope

1.2.Methodology

1.3.Why now?

1.3.1.Business Decision

1.3.2.Improvement in Technologies

2.1.Current Business Model

2.2.Current Network Architecture

2.3.IPTV Roll-out Plan & Technology Preferences

2.4.Proposed IPTV Service Definition

2.5.Proposed Network Requirements

2.6.Conclusion of the Case Study

2.4.1.Geographic Coverage

2.4.2.Video Services

2.4.3.Audio Services

2.4.4.Gaming Services

2.4.5.Other Bundled Services

2.4.6.Advertising Services

2.4.7.Interactive Programming Guide

2.4.8.Other Value-Added Features

2.5.1.Headend

2.5.2.Access Network

2.5.3.Set-Top-Boxes / Residential Gateway

Master of Engineering in Telecommunications

methodology1
Methodology
  • IPTV industry

Industry

Analysis

  • TV Broadcasting Market
  • Broadband Market
  • Bell Canada
  • BT Group
  • NTT Group

Competitive

Analysis

Market

Analysis

Company

Analysis

Master of Engineering in Telecommunications

slide65
European Region:

BT Group Case Study

Master of Engineering in Telecommunications

uk market background
UK Market - Background
  • One of the most open telecom markets in Europe
  • Broadband industry is dominated by DSL
  • Satellite TV companies are the major competitors
  • Free TV channels offered by Freeview and Free-to-view digital satellite
  • Geographic size is small relative to North America which enable efficient access network

Master of Engineering in Telecommunications

bt group background
BT Group – Background
  • Largest incumbent service provider in the UK
  • BT have over 30 millions exchange lines and serve over 4 million broadband customers
  • Offer both retail and wholesale services
    • BT only serves 24% of the broadband consumers in the UK
  • To launch IPTV service after a full-scale trial that starts in next March
  • Also announced to use Microsoft TV IPTV edition platform

Master of Engineering in Telecommunications

bt proposed service definition
BT – Proposed Service Definition
  • Geographic Coverage: Throughout the UK including England, Wales and Scotland
  • Video Services: both broadcast & VoD, but focus on VoD
  • Audio Services: music channels & radio channels
  • Game Services
  • Other bundled services: voice & Internet services (at least 4 Mbps)
  • Interactive Program Guide (IPG)
  • Picture-in-Picture (PIP), parental lock-out, Digital Video Recorder (DVR), pre-recorded High Definition (HD) TV programming
  • 2 video streams, 1 Internet stream and 1 telephone line

Master of Engineering in Telecommunications

bt current network architecture
BT – Current Network Architecture

Single Family Dwellings

Central Office

PSTN

Internet

Telephone

Splitter

BRAS

DSLAM

DSL Modem

PC

Master of Engineering in Telecommunications

bt current network architecture1
BT – Current Network Architecture

Multi-Dwelling Unit

Central Office

PSTN

Telephone

Splitter

Internet

BRAS

DSL Modem

DSLAM

PC

Basement / Node

Master of Engineering in Telecommunications

bt 21 st century network
BT – 21st Century Network

Master of Engineering in Telecommunications

bt proposed iptv network architecture
BT – Proposed IPTV Network Architecture

Compression Standard

Program Type

MPEG-2

MPEG-4

WMV9

HD Real-time Program

15 – 19 Mbps

8 – 10 Mbps

7 – 9 Mbps

HD Pre-recorded Program

12 – 15 Mbps

6 – 8 Mbps

5 -6 Mbps

SD Real-time Program

3 – 4 Mbps

1.5 – 2 Mbps

1 – 1.5 Mbps

Single Family Dwellings

Central Office

Headend

Terrestrial / Satellite Data Receiver (Local Content)

Terrestrial / Satellite Data Receiver

Encoder

Encoder

Local VoD Server

VoD Server

Telephone

Multicast Router

Multicast Router

PC

DSL Modem

Splitter

BRAS

OSS and DRM

STB

DSLAM

TV

Internet

PSTN

Master of Engineering in Telecommunications

observations
Observations
  • The largest telco in the country may not be in the best position to offer IPTV services
  • BT might deploy IPTV services faster than most North America telcos due to its 21CN network schedule
  • IPTV deployment is a slow process

Master of Engineering in Telecommunications

thank you www met utoronto ca

Thank you!www.met.utoronto.ca

Master of Engineering in Telecommunications

agenda6
Agenda

6:00 Introduction to 2005 MET Projects

6:20 IMS

  • Tutorial
  • Service Control for Multicast Services

7:00 IPTV

  • Introduction
  • Regional Analysis: Asia
  • Service Definition: BT
  • Value Chain Analysis

7:45 Discussion & Recap

Master of Engineering in Telecommunications

iptv industry analysis3
IPTV Industry Analysis
  • IPTV Equipment Vendor Value Chain Analysis
  • IPTV Telecom Service Provider Market Analysis
  • IPTV Service Definition & Network Requirements
  • IPTV Media Delivery & Implementation Prototype
  • IPTV Multicast
  • IPTV Digital Rights Management

Master of Engineering in Telecommunications

table of content iptv equipment vendor value chain analysis
Table of Content IPTV Equipment Vendor Value Chain Analysis
  • Executive Summary
  • Introduction & Scope of the Project
  • Definition of IPTV
  • Market Drivers for IPTV
  • Issues Surrounding Video over IP
  • Comparison of Services for Digital Cable & IPTV
  • IPTV Architecture
  • IPTV Deployment Cost Scenario
  • Supply Chain of ILEC Offering IPTV
  • Competitive Analysis of Equipment Vendors
  • Equipment Vendors Selected by Service Providers
  • Conclusion of the Report
  • Future Work

Master of Engineering in Telecommunications

scope and major focus
Scope and Major Focus
  • By Irshad Shaikh
  • Emphasis on Market Dynamics among Incumbent Vendors, Entrants from Adjacent Industries and New Pure-play Startup Entrants
  • A Closer Look at the Equipment Vendor Value Chain by Segmenting the Vendors of IPTV Networking Equipment
  • Competitive Analysis of Equipment Vendors in Each Segment

Master of Engineering in Telecommunications

additional methodology porter s industry competition model
Additional Methodology:Porter’s Industry Competition Model

Potential Entrants

Industry Competitors

Rivalry Among Existing Firms

Suppliers

Buyers

Substitutes

Master of Engineering in Telecommunications

additional methodology christensen s seeing what s next
Additional Methodology:Christensen’s Seeing What’s Next

Disruptive

Innovation

1.Signals of

Change

4.Non-Market

Force (e.g.

Government

Regulations)

Resource,

Process,

Value

3.Strategic

Choices

Value

Chain

Evolution

2.Competitive

Battles

3-Part Process to Predict Industry Change

3 Theories of Innovation

Master of Engineering in Telecommunications

observations on iptv equipment market
Observations on IPTV Equipment Market
  • IPTV Equipment Market is in Infancy but it is Important for Vendors to be in ILEC’s Suppliers List
  • Alcatel (Access, Transport and System Integration) and Microsoft (Middleware) Stand out among Vendors
  • Most of the Incumbent Telecom Vendors can only Play their Traditional Role in Transport and Access
  • Cable and Satellite Video Head-end, VoD Servers, Set-Top Box Vendors are Entering IPTV Telecom Network
  • IPTV also Provides Opportunities for New Entrants Targeting Asia Pacific and European Markets First

Master of Engineering in Telecommunications

future iptv projects
Future IPTV projects

3. Satellite TV Network (Pay TV)

  • Projects
  • North America Market between ILEC and MSO
  • Impact of Disruptive Business Model (s) by Internet Companies
  • Fixed/Mobile IPTV Convergence

1. Analog Terrestrial (Free Broadcasting)

2. Cable Hybrid Fiber Coaxial (HFC) Network (Pay TV)

Coaxial Cable

4. Digital Terrestrial (Free Broadcasting)

Copper

xDSL

Telecom IP Broadband Network

Optical

Fiber

FTTx

5. IPTV by Telecom Service Provider

Master of Engineering in Telecommunications

agenda7
Agenda

6:00 Introduction to 2005 MET Projects

6:20 IMS

  • Tutorial
  • Service Control for Multicast Services

7:00 IPTV

  • Introduction
  • Regional Analysis: Asia
  • Service Definition: BT
  • Value Chain Analysis

7:45 Discussion & Recap

Master of Engineering in Telecommunications

network application consolidation
Network & Application Consolidation

Content

Content Consolidation

Applications

Applications Consolidation

Operations & Management

Management Simplification

Service Control

Service Control Consolidation

IP

Network Consolidation

Master of Engineering in Telecommunications

future projects
Future Projects
  • Potential Applications of Emerging Technologies and Architectures
  • Competitive Analysis on Industry Dynamics and Trends
  • Current Network Evolution Challenges and Implications

Master of Engineering in Telecommunications

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