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AGM 2007 Powerpoint Presentation - PowerPoint PPT Presentation


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Kilkenny Tourism AGM 2007 New Brand New revitalised look and feel to communicate the strength of Kilkenny as a Tourism Destination but in a more contemporary tone The portal brought a vast increase in traffic to tourism providers Appealing to the senses Kilkenny.ie

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Presentation Transcript
new brand
New Brand
  • New revitalised look and feel to communicate the strength of Kilkenny as a Tourism Destination but in a more contemporary tone
kilkenny ie
Kilkenny.ie
  • Now implementing a CRS live booking system for the site to convert browsers to bookers
activity update 06 07 list of publications
Activity update 06-07List of Publications
  • Open your heart to it, 2007
  • Good Food Circle Guide being designed by the Kilkenny Food Sector
  • E-Zines
  • Email campaigns
  • Glance promotions
brochure distribution
Brochure Distribution
  • Trade & Consumer Shows
  • Failte Ireland Workshops
  • Direct Mailing Campaign via Incentive Houses & PCO’s
  • Tourism Ireland Offices Overseas
  • Failte Ireland Offices
  • Dublin Tourism
  • South East Regional Tourist Offices
  • Killarney Tourist Office
  • Website (downloadable)
  • Internaional Tour operators
enquiry and follow up direct contact
Enquiry and follow up Direct contact
  • Glance Prmotions( shannon airport)
  • Dub Tourism- suffolk and o’Connell st
  • Ennis, Tullamore,Cork Tourism, Blarney, Tourist, Westport, Limerick, Carlow, Portlaoise
  • Tourism Ireland- Frankfurt, UK Offices
  • Eddie Brown Tours
  • Studio SUS Muncih
  • Leger Holidays
  • Valerie Wilson, Atlanta, GA,
  • Bon Aventore Tours, Canada
  • Specialised Travel Services New York
  • Gaeltacht IRLAND, RESIN
  • Discover travel and Tours, Worchester, UK
  • All kk locations
personal follow up via direct mail
Personal follow up via Direct Mail
  • Tourism Ireland , Denmark
  • Scancoming DMC UK
  • Ireland, Feriendienst, DMC Germany
  • Opal travel, Poland
  • Emerald Travel, Australia
  • Holiday vacations, eauclaire USA
  • TdM travel tours Hungary
  • Tourism Ireland , South Africa
  • BALAKAKIS tour operators, Greece
  • China Supreme Harmony Travel service
  • Tourism Ireland London
  • Celtic Travel, Germany
  • O Leary Tours , USA
  • Tourism Ireland, Paris
promotions with failte ireland 06 07
Promotions with Failte Ireland 06/07
  • Tourism Ireland Workshop May 2007
  • Promotions in UK via Tourism Ireland
  • Promotions represented at in 2006/07
      • Royal Bath & West 31st May-3rd June, 2006
      • South of England Ardingly, June, 2006
      • Over 50’s show- Oct 2006
      • Pembrokeshire Agricultural Show 15th–17th August, 2006
      • Holiday World, Dublin Jan 2007
      • Meitheal Travel trade workshop May 2007
      • Cycle Tour of Ireland, Belfast Jan 2007
      • South of England show- 7-9th June 2007
future shows to attend
Future shows to attend
  • Great York shire show 10-12 July 2007
  • Pembrokeshire show 14-16th August 2007
  • Others with Failte Ireland from Autumn 2007
funding and fundraising
FUNDING AND FUNDRAISING
  • BNS Leader-Signage-€31, 282.86
  • FI – LAM fund- €24, 675
  • Golf Classic- 2007( in excess of 60 teams over a 2 day event this year)-€8,250
  • Local Authority-€68,000( signage and promotion).
  • Membership-€47,000
visitors jan april 27 th 06
Visitors Jan-April 27th, 06
  • New Visitors-18,573
  • Returning-6,261
  • Source:
  • Google: 14,653
  • Direct: 4,441
  • Kilkenny.ie: 1,214
  • Yahoo: 772
  • MSN: 500
traffic increase
Traffic increase
  • Good news- increase by 63%
comparison of visitors 2006 v 2007
Comparison of visitors 2006 v 2007
  • 2006- 33,800 visitors Jan-May 2006
  • 2007- 52,500 visitors Jan-May 2007
  • Sources of destination available from web, www.kilkenny.ie
06 07 ezines
06/07 eZines
  • Kilkenny Tourism eZine distributed to all members and database of interested parties in the Tourism Industry
  • Designed to improve communication and inform members of activities
  • Circulated to Failte and Tourism Ireland as an update On Kilkenny
  • Please contact Kilkenny Tourism if you with details of people who would find this eZine useful
national radio add campaign
National Radio Add campaign
  • Today FM
  • RTE Radio 1
  • March/April 2007
  • All hotels participated
  • Aim to “follow up” in Sept/Oct
2007 plan currently in motion
2007 PLAN CURRENTLY IN MOTION
  • Roll out of Brand for Kilkenny
  • Implementation of new CRS system for website on kilkenny.ie portal
  • Develop web marketing business – direct emails
  • Good Food Circle Food Festival – October, 2007
  • Co-promotions with SERTA – Domestic & Overseas
  • Creation of an active PR campaign to promote KK city and county in a more positive light to counteract the negative publicity recd to date. KKT are actively working with other sectors and Gardai to assist where possible.
  • Ongoing review structure of KKT to ensure we are maximising potential for county and city
help kilkenny tourism help you
Help Kilkenny Tourism Help You !

Remember to let us know –

  • Special Offers/Packages/Events
  • Any changes in details on website
  • Extra names to send eZine
  • Ideas to help your sector
  • Give us Feedback
  • Product Development update
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