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Kilkenny Tourism PowerPoint PPT Presentation

Kilkenny Tourism AGM 2007 New Brand New revitalised look and feel to communicate the strength of Kilkenny as a Tourism Destination but in a more contemporary tone The portal brought a vast increase in traffic to tourism providers Appealing to the senses Kilkenny.ie

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Kilkenny Tourism

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Kilkenny tourism l.jpg

Kilkenny Tourism

AGM 2007


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New Brand

  • New revitalised look and feel to communicate the strength of Kilkenny as a Tourism Destination but in a more contemporary tone


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The portal brought a vast increase in traffic to tourism providers


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Appealing to the senses


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Kilkenny.ie

  • Now implementing a CRS live booking system for the site to convert browsers to bookers


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Activity update 06-07List of Publications

  • Open your heart to it, 2007

  • Good Food Circle Guide being designed by the Kilkenny Food Sector

  • E-Zines

  • Email campaigns

  • Glance promotions


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Brochure Distribution

  • Trade & Consumer Shows

  • Failte Ireland Workshops

  • Direct Mailing Campaign via Incentive Houses & PCO’s

  • Tourism Ireland Offices Overseas

  • Failte Ireland Offices

  • Dublin Tourism

  • South East Regional Tourist Offices

  • Killarney Tourist Office

  • Website (downloadable)

  • Internaional Tour operators


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Enquiry and follow up Direct contact

  • Glance Prmotions( shannon airport)

  • Dub Tourism- suffolk and o’Connell st

  • Ennis, Tullamore,Cork Tourism, Blarney, Tourist, Westport, Limerick, Carlow, Portlaoise

  • Tourism Ireland- Frankfurt, UK Offices

  • Eddie Brown Tours

  • Studio SUS Muncih

  • Leger Holidays

  • Valerie Wilson, Atlanta, GA,

  • Bon Aventore Tours, Canada

  • Specialised Travel Services New York

  • Gaeltacht IRLAND, RESIN

  • Discover travel and Tours, Worchester, UK

  • All kk locations


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Personal follow up via Direct Mail

  • Tourism Ireland , Denmark

  • Scancoming DMC UK

  • Ireland, Feriendienst, DMC Germany

  • Opal travel, Poland

  • Emerald Travel, Australia

  • Holiday vacations, eauclaire USA

  • TdM travel tours Hungary

  • Tourism Ireland , South Africa

  • BALAKAKIS tour operators, Greece

  • China Supreme Harmony Travel service

  • Tourism Ireland London

  • Celtic Travel, Germany

  • O Leary Tours , USA

  • Tourism Ireland, Paris


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Promotions with Failte Ireland 06/07

  • Tourism Ireland Workshop May 2007

  • Promotions in UK via Tourism Ireland

  • Promotions represented at in 2006/07

    • Royal Bath & West 31st May-3rd June, 2006

    • South of England Ardingly, June, 2006

    • Over 50’s show- Oct 2006

    • Pembrokeshire Agricultural Show 15th–17th August, 2006

    • Holiday World, Dublin Jan 2007

    • Meitheal Travel trade workshop May 2007

    • Cycle Tour of Ireland, Belfast Jan 2007

    • South of England show- 7-9th June 2007


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Future shows to attend

  • Great York shire show 10-12 July 2007

  • Pembrokeshire show 14-16th August 2007

  • Others with Failte Ireland from Autumn 2007


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FUNDING AND FUNDRAISING

  • BNS Leader-Signage-€31, 282.86

  • FI – LAM fund- €24, 675

  • Golf Classic- 2007( in excess of 60 teams over a 2 day event this year)-€8,250

  • Local Authority-€68,000( signage and promotion).

  • Membership-€47,000


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Visitors Jan-April 27th, 06

  • New Visitors-18,573

  • Returning-6,261

  • Source:

  • Google: 14,653

  • Direct: 4,441

  • Kilkenny.ie: 1,214

  • Yahoo: 772

  • MSN: 500


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Traffic increase

  • Good news- increase by 63%


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May- June ‘06


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Comparison of visitors 2006 v 2007

  • 2006- 33,800 visitors Jan-May 2006

  • 2007- 52,500 visitors Jan-May 2007

  • Sources of destination available from web, www.kilkenny.ie


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Overview-Jan-May 31st, 07


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Jan- May 31st 2007


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What they look for


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Visitor Loyalty


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06/07 eZines

  • Kilkenny Tourism eZine distributed to all members and database of interested parties in the Tourism Industry

  • Designed to improve communication and inform members of activities

  • Circulated to Failte and Tourism Ireland as an update On Kilkenny

  • Please contact Kilkenny Tourism if you with details of people who would find this eZine useful


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National Radio Add campaign

  • Today FM

  • RTE Radio 1

  • March/April 2007

  • All hotels participated

  • Aim to “follow up” in Sept/Oct


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2007 PLAN CURRENTLY IN MOTION

  • Roll out of Brand for Kilkenny

  • Implementation of new CRS system for website on kilkenny.ie portal

  • Develop web marketing business – direct emails

  • Good Food Circle Food Festival – October, 2007

  • Co-promotions with SERTA – Domestic & Overseas

  • Creation of an active PR campaign to promote KK city and county in a more positive light to counteract the negative publicity recd to date. KKT are actively working with other sectors and Gardai to assist where possible.

  • Ongoing review structure of KKT to ensure we are maximising potential for county and city


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Help Kilkenny Tourism Help You !

Remember to let us know –

  • Special Offers/Packages/Events

  • Any changes in details on website

  • Extra names to send eZine

  • Ideas to help your sector

  • Give us Feedback

  • Product Development update


  • Login