This Attack! case study shows how out-of-home tactics, such as Outdoor Postering, can provide immediate access to high-traffic locations without the need for permitting!
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
“Posted up, down and around town”
Presented by Attack! Event Staffing, Field Support & Guerrilla Services
Posted Up, Down and
Attack!'s guerrilla postering capabilities give you the opportunity to blanket hot-spots where your target market lives, works and plays. Outdoor postering provides immediate access to high-traffic locations without the need for permitting. Multiple flights of eye-popping, affordable, full-color posters ensure maximum exposure.!
CoSometimes an over-sized, furry character is just what the doctor orderedstumed Characters
Dark Watch: College Infiltration
Attack! Brand Ambassadors infiltrated college campuses in the Top 20 DMAs.
The street-level program included static stickering, sidewalk stencils, flyer distribution and postering.
In additon, Attack! executed a Dark Watch launch party with game console competitions hosted by promotional models and MCs.
Game U Best Buy: Games Gear Gadgets Tour
On 16 campuses across the nation brand ambassadors visited dorm buildings, popular on and off-campus locations and nearby high-traffic businesses.
Street teams drove traffic to the on-campus events and increased interest in the approaching release of Gears of War.
PA Tourism: Awareness Campaign
Attack! executed a two-part awareness campaign for PA Tourism that included poster, placemat and hotel key-card distribution.
In New Jersey, consumers were targeted via colorful, informative placemats within the state’s many diners.
In Pennsylvania, branded keycards replaced the standard hotel keycards in over 125 hotels.
Six months later, placemats and posters were distributed in New York City.