This Attack! case study can help drive your brand to the forefront of the market using branded wrapped vehicles to moving media billboards!
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“It's GO Time!”
Presented by Attack! Event Staffing, Field Support & Guerrilla Services
It’s GO time!
Catch up with those on the go and get your brand on the move. Attack! provides an assortment of mobile marketing concepts, from branded wrapped vehicles to moving media billboards to fabricated prop-mobiles. Don’t get stuck behind the competition. Drive your brand to the forefront of the market, literally!
CoSometimes an over-sized, furry character is just what the doctor orderedstumed Characters
VISA: Bastille Day
A grass rugby field, players performing rugby moves, costumed brand ambassadors, and branded Segways created an authentic rugby match feel in Downtown San Francisco.
An emcee/ ‘coach’ character interviewed the public and officiated prize contests throughout the day.
• 500 entries to win signed, branded rugby balls• Website featured in the Wall Street Journal• 10,000 fan-with-a-plan flyers distributed• 70% Increase in www.fanwithaplan.com web traffic
Blisscotti: Product Launch
Attack! created a sampling program for the West Coast launch of Blisscotti in the San Francisco and Los Angeles.
The program included 3 street teams, anchored by 3 branded Blisscotti VW Bugs, and a freezer truck full of product.
Staff distributed product samples, coupons, and key messaging to the public, while the Blisscotti Bugs circled the areas in formation.
The coordinated, 3-car Blisscotti Bug formation was made possible with extensive training and the use of 2-way walkie-talkies.
Coffee-mate: Event Marketing
Brand ambassadors, chefs, emcees, singers and musicians attended African-American focused events in four major US markets.
Wearable media devices collected consumer data and distributed samples of Coffee-mate products.
Coffee-mate themed cookbooks and giveaways were also distributed as prizes in brand-themed competitions.
“Attack! has an excellent turnkey system that responds quickly to event details and changes. Not only did we collect valuable consumer data for our client but gained media recognition as well. Thanks, Attack!”
–Nubia Henderson, Burrell Communications
MINI Cooper: ZigZag Zug
Professional drivers drove MINI models through high-impact urban locations in five major markets.
“ZIG”, “ZAG” and “ZUG” were displayed on brightly colored vehicles.
Attack! brand ambassadors showcased the Clubman and distributed the Clubman-focus book, The Book of ZUG.